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Made world-famous by a catchy 2012 K-pop song with quirky dance moves, this is still Seoul’s most talked about neighborhood today.
This central Seoul shopping district is the place to buy quality brand products and stop for a bite to eat.
Alternative cafés and underground nightclubs complement the bowling alleys and high-end shopping malls of this spicy and exciting part of town.
Historic meets modern in this central district of Seoul, where good food, unique architecture and mountainous green spaces come together.
This riverside district of Seoul is packed with exciting places for discovering South Korean culture, including museums, galleries and theaters.