Insa-dong

Seoul

Insadong showing shopping as well as a small group of people
Insadong featuring a city and shopping as well as a small group of people
Insadong which includes heritage elements as well as a family
Insadong showing interior views and art
Insadong showing outdoor art

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries.

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighbourhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 metres) of shops selling crafts and pottery.

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu.

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Insa-dong Hotel Deals

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu, Seoul, Seoul
Fully refundable
The price is CA $149 per night from Aug 31 to Sep 1
CA $149
CA $166 total
Aug 31 - Sep 1
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 3 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (817 reviews)
"The staff were very friendly and helpful. The breakfast buffet was abundant, delicious, and offered a range of healthy choices!"

Reviewed on Aug. 22, 2025

AMID HOTEL SEOUL
N285 Hotel Insadong

N285 Hotel Insadong

2 out of 5
423 Samil-daero, Seoul, Seoul
The price is CA $115 per night from Aug 27 to Aug 28
CA $115
CA $129 total
Aug 27 - Aug 28
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free WiFi, a 24-hour front desk, and daily housekeeping. Our guests praise the helpful staff and the clean rooms in our reviews. ...
8.8/10 Excellent! (404 reviews)
"Great location"

Reviewed on Aug. 18, 2025

N285 Hotel Insadong
Hotel Sunbee Insadong

Hotel Sunbee Insadong

3 out of 5
26, Insadong 7-gil, Jongno-gu, Seoul, Seoul
Fully refundable
The price is CA $165 per night from Aug 31 to Sep 1
CA $165
CA $181 total
Aug 31 - Sep 1
includes taxes & fees
Stay at this 3-star hotel in Seoul. Enjoy free WiFi, free parking, and a 24-hour front desk. Our guests praise the helpful staff and the clean rooms in our reviews. ...
9.2/10 Wonderful! (1,001 reviews)
"I like this hotel. The staff was very friendly and can speak English. They gave us many helpful suggestions about where we can go to eat, how to get to the bus and metro station and how to call taxi to the airport. The room was big and clean. The area is very convenient. In the middle of ..."

Reviewed on Aug. 23, 2025

Hotel Sunbee Insadong
LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is CA $180 per night from Aug 28 to Aug 29
CA $180
CA $198 total
Aug 28 - Aug 29
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a health club. Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (2,647 reviews)
"Elevator is kinda slow , but overall good"

Reviewed on Aug. 23, 2025

LOTTE City Hotel Myeongdong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is CA $223 per night from Aug 26 to Aug 27
CA $223
CA $245 total
Aug 26 - Aug 27
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,849 reviews)
"was a decent hotel. rooms were modest size but clean. walking distance from train station was ok if you have the time. conveniently close to the market."

Reviewed on Aug. 22, 2025

ENA Suite Hotel Namdaemun
Fairfield by Marriott Seoul

Fairfield by Marriott Seoul

4 out of 5
870, GYEONGIN-RO YEONGDEUNGPO-GU, Seoul
Fully refundableReserve now, pay when you stay
The price is CA $111 per night from Aug 31 to Sep 1
CA $111
CA $122 total
Aug 31 - Sep 1
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
8/10 Very Good! (1,004 reviews)
"Good stay."

Reviewed on Aug. 23, 2025

Fairfield by Marriott Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Insadong showing interior views and art

Jongno-1.2.3.4 ga-dong

If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Jogyesa Temple and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market showing signage

Jongno-gu

4.5/5(81 area reviews)

Historic center of Seoul, Jongno District boasts palaces like Gyeongbokgung and Changdeokgung, museums such as Art Center Nabi, and the vibrant Gwangjang Market. Explore Insa-dong, Cheonggyecheon stream, and Jogyesa temple for a rich cultural experience.

Jongno-gu
Default Image

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Myeongdong which includes shopping, a city and night scenes

Myeong-dong

Major shopping and tourism hub, Myeongdong boasts mid-to-high priced retail stores, international brands, and Korean cosmetics. Explore pedestrian-friendly streets, visit Myeongdong Cathedral, and easily access Seoul Subway Lines 2 and 4.

Myeong-dong
Dongdaemun Design Plaza featuring modern architecture as well as a couple

Jung-gu

4.5/5(207 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Namdaemun Market.

Jung-gu
Deoksugung Palace which includes a park as well as a small group of people

Sogong-dong

Visitors to Sogong-dong love its popular shops, and you can check out Namdaemun Market and Seoul Museum of Art. If you want to see more in the area, you can get around town on the metro at City Hall Station.

Sogong-dong


Insa-dong

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