Insa-dong

Seoul

A bustling street lined with shops and trees, decorated with hanging lanterns.
A busy urban street with pedestrians, shops, and traditional red lanterns.
A street vendor's stall with various items for sale, including figurines, pottery, and decorative objects.
A collection of traditional paintings with various subjects including birds, flowers, and figures in historical attire.
A dense arrangement of colorful paper flowers in various shades of red, yellow, blue, and white.

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries.

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighbourhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 metres) of shops selling crafts and pottery.

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu.

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Stay near popular Insa-dong attractions

Things to do


Insa-dong Hotel Deals

HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is CA $181 per night from Sep 23 to Sep 24
CA $181
CA $201 total
Sep 23 - Sep 24
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
HOTEL THE BOTANIK SEWOON MYEONGDONG
Toyoko Inn Seoul Yeongdeungpo

Toyoko Inn Seoul Yeongdeungpo

3 out of 5
293, Singil-ro, Yeongdeungpo-gu Seoul
The price is CA $92 per night from Sep 22 to Sep 23
CA $92
CA $102 total
Sep 22 - Sep 23
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free breakfast, free WiFi, and a 24-hour front desk. Our guests praise the breakfast and the helpful ...
Toyoko Inn Seoul Yeongdeungpo
Hotel Gracery Seoul

Hotel Gracery Seoul

4 out of 5
12, Sejong-daero 12-gil, Jung-gu Seoul
The price is CA $164 per night from Sep 27 to Sep 28
CA $164
CA $181 total
Sep 27 - Sep 28
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and parking (surcharge). Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,258 reviews)
"Rooms, services, and amenities were all good."

Reviewed on Sep 8, 2026

Hotel Gracery Seoul
Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

3 out of 5
323 Gangnam-daero, Seocho-gu Seoul
Fully refundable
The price is CA $102 per night from Sep 28 to Sep 29
CA $102
CA $114 total
Sep 28 - Sep 29
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free breakfast, free WiFi, and parking (surcharge). Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (1,754 reviews)
"One downside is that the hotel room was smaller than I thought it would be."

Reviewed on Sep 2, 2026

Toyoko Inn Seoul Gangnam
Fairfield by Marriott Seoul

Fairfield by Marriott Seoul

3 out of 5
870, GYEONGIN-RO YEONGDEUNGPO-GU Seoul
The price is CA $149 per night from Sep 21 to Sep 22
CA $149
CA $164 total
Sep 21 - Sep 22
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
8.2/10 Very good! (1,005 reviews)
"Clean room and love the room layout especially for a solo traveler like me. The room was very spacious with sitting area and space for luggage and personal items."

Reviewed on Sep 5, 2026

Fairfield by Marriott Seoul
 THE GRAND LOTTE SEOUL (Formerly: Lotte Hotel Seoul)

THE GRAND LOTTE SEOUL (Formerly: Lotte Hotel Seoul)

5 out of 5
30, Eulji-ro, Jung-gu Seoul Seoul
Fully refundableReserve now, pay when you stay
The price is CA $473 per night from Sep 28 to Sep 29
CA $473
CA $572 total
Sep 28 - Sep 29
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 5 restaurants. Our guests praise the helpful staff and the clean rooms in our reviews. ...
THE GRAND LOTTE SEOUL (Formerly: Lotte Hotel Seoul)
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Insa-dong

Find the best Insa-dong areas and neighborhoods for the activities you enjoy most. Learn more about Insa-dong
Learn more about Insa-dong

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Gangnam-gu

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like COEX Convention and Exhibition Center and Starfield COEX Mall.

Hongdae

Spend some time visiting places like Hongdae Street while getting to know Hongdae, and be sure to check out the abundant dining options. You can hop aboard the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Jongno-gu

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Bukchon Hanok Village and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.


Insa-dong

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