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Dongdaemun Design Plaza

Join the masses who snap selfies every year at one of the most Instagrammed sites in South Korea, a UFO-like building that hosts a variety of events. 

Dongdaemun Design Plaza is an instantly recognizable Seoul landmark. Spot a building that looks like an enormous alien spaceship and it is likely to be this spectacular site. The building hosts exhibitions, conventions and other events throughout the year, but many people come here simply to take photos in front of its extraordinary façade.

Though Dongdaemun Design Plaza was only built in 2014, it has already come to hold great historic and cultural significance. It was among the final projects Iraqi-British architect Zaha Hadid worked on before her unexpected death in 2016. See the design plaza from a distance and notice Hadid’s characteristic flowing lines and curves. 

Visit the plaza during the day to see its vast silver surface clearly. At night, the building is even more spectacular, as it is illuminated in bright colors. The busy, brightly lit roads surrounding it add to the futuristic impression.

Book a guided tour of the building ahead of your visit to have an expert lead you around all of its most impressive features or pick up an audio guide at the door. Check the plaza’s event schedule to see what is on before you come. The events taking place here throughout the year are widely varied, including exhibitions, conventions and more. Some events return annually, including HERA Seoul Fashion Week and Seoul Architecture Festival. Kids are also well catered for, with a great on-site program of entertainment for youngsters.

Explore the innovative Dongdaemun History and Culture Park while you are here. The park has been designed to showcase past and present South Korean culture through interactive exhibits. Part of the park is actually on the roof of Dongdaemun Design Plaza.

Visit the space-age marvel that is Dongdaemun Design Plaza any day except Monday, when it is closed. Take the bus or the subway to Dongdaemun History and Culture Park station, which has excellent connections throughout the South Korean capital.

Popular Activities at Dongdaemun Design Plaza

Give yourself heaps of time at Dongdaemun Design Plaza. Here are the best activities:

City Tour Double-Decker Sightseeing Bus is just one of the most popular experiences on offer here.

Take a look at our Jung-gu things to do page to find many more activities while you're in the area.


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Top Hotel Deals

See all 1,768 properties near Dongdaemun Design Plaza
Lotte City Hotel Myeongdong C$126
Lotte City Hotel Myeongdong

Lotte City Hotel Myeongdong

362, Samil-daero, Jung-gu, Seoul
     
    4.0 out of 5.0

    Located in Myeongdong, this hotel is within 1 mi (2 km) of Seoul City Hall and Gwanghwamun. Gyeongbok Palace is 1.3 mi (2 km) away. Dongdaemun Station is 26 minutes by foot.

    Hotel PJ Myeongdong C$108
    Hotel PJ Myeongdong

    Hotel PJ Myeongdong

    71, Mareunnae-ro, Jung-gu, Seoul, Seoul
       
      4.0 out of 5.0

      Located in Jung-gu, this hotel is within a 15-minute walk of Myeongdong Street and Namsan Park. Seoul City Hall and Gyeongbok Palace are also within 2 mi (3 km).

      Lotte Hotel Seoul C$262
      Lotte Hotel Seoul

      Lotte Hotel Seoul

      30, Eulji-ro, Jung-gu, Seoul, Seoul
         
        5.0 out of 5.0

        within the Myeongdong area, the Lotte Hotel Seoul is one km (less than a mile) from several attractions such as Kyung Bok Palace and Dong Dae Moon Gate Market. Seoul City Hall is nearby.

        Loisir Hotel Seoul Myeongdong C$82
        Loisir Hotel Seoul Myeongdong

        Loisir Hotel Seoul Myeongdong

        115 Toegye-ro, Jung-gu, Seoul, Seoul
           
          3.5 out of 5.0

          Located in Myeongdong, this hotel is within 3 mi (5 km) of Gwanghwamun, Bukchon Hanok Village, and Ewha Woman's University. YG Entertainment Building is 4.9 mi (7.9 km) away.

          Sotetsu Hotels The Splaisir Seoul Dongdaemun C$146
          Sotetsu Hotels The Splaisir Seoul Dongdaemun

          Sotetsu Hotels The Splaisir Seoul Dongdaemun

          226, Jangchungdan-ro Jung-gu, Seoul, Seoul
             
            4.0 out of 5.0

            Located in Jung-gu, this hotel is steps from Dongdaemun Design Plaza and Dongdaemun History & Culture Park.

            Hotel Venue G C$56
            Hotel Venue G

            Hotel Venue G

            117, Cheonggyecheon-ro, Jongno-gu, Seoul
               
              3.5 out of 5.0

              Located in Jongno, this hotel is within 3 mi (5 km) of Gwanghwamun, Bukchon Hanok Village, and Ewha Woman's University. YG Entertainment Building is 5.4 mi (8.6 km) away. Dongdaemun Station is 22 minutes by foot.

              The Shilla Seoul C$337
              The Shilla Seoul

              The Shilla Seoul

              249, Dongho-ro, Jung-gu, Seoul, Seoul
                 
                5.0 out of 5.0

                The Shilla Seoul is a prestigious global hotel combining traditional Korean aesthetics with modern sensibility. This premium hotel is located in Seoul's Chung-gu district, 0.5 km (0.3 mi) from the National Theater. The Dongdaemun Market, N Seoul Tower, and Namsan Park are about 1.6 km (1 mi) away.

                L7 Myeongdong by LOTTE C$170
                L7 Myeongdong by LOTTE

                L7 Myeongdong by LOTTE

                137 Toegye-ro Jung-gu, Seoul
                   
                  4.0 out of 5.0

                  Located in Myeongdong, this hotel is within a 10-minute walk of Myeongdong Street and Namsan Park. Seoul City Hall and Gyeongbok Palace are also within 2 mi (3 km).