Fitzrovia
London
Popular places to visit
Tottenham Court Road
During your trip to London, you can browse for the perfect souvenirs at Tottenham Court Road. Discover the top-notch restaurants and entertainment choices in this family-friendly area.
BT Tower
BT Tower is just one of the places to see in London, so why not enjoy the other things to explore during your travels? Experience the entertainment choices and acclaimed art scene in this culturally rich area.
Pollock's Toy Museum
Relive the lives of children through the ages via collections of toys, games and puppets at this quirky museum.
Dominion Theatre
Get tickets for a show at Dominion Theatre, a theater with a story to tell in London. Visit the notable monuments and shops in this culturally rich area.
Bedford Square
After visiting Bedford Square, make a plan to see the other sights and activities in London. Experience the entertainment choices and acclaimed art scene in this culturally rich area.
London Fo Guang Shan Temple
You can learn about the history of London with a stop at London Fo Guang Shan Temple. Discover the fascinating museums and shops in this vibrant area.
Things to do
The London Pass®: Access 100+ Attractions
City Sightseeing London Hop-On Hop-Off Bus Tour + Bookable Extras
The Tower of London Tickets with Yeoman Warder Beefeater Tour
Golden Tours Hop-On Hop-Off Bus Tour with River Cruise
From London: Edinburgh Full-Day Tour with Edinburgh Castle & Hop-on-Hop-Off
Fitzrovia Hotel Deals
STG Hotel London Oxford Street
"It’s one of those hotels that is now very dated and was probably still dated 20 years ago. No aircon so not ideal during the summer but room had a fan tbf. Check in was annoying. We looked to check in 1h early annd told to either pay £20 for early check in or £10 per item for storage and come back ..."
Reviewed on May 29, 2026
Zedwell Underground Hotel Tottenham Court Road
"I thought it would be nice to stay in the unique hotel. But when I arrived, the entrance was not appealing and once in the lobby underground, the carpets the floors, everything was nasty visibly worn. It felt like a one star motel. I was placed into a room where the towel and the grout and water ..."
Reviewed on May 28, 2026
Sanderson London, a Morgans Originals hotel
"Upon check-in I paid for my room in full, plus deposit, and upon checkout (next day) the cashier took the full cost from my account again. I have sent copies of my bank statement but no one at Sanderson has decided to reply. I’m disgusted."
Reviewed on May 27, 2026
Radisson Blu Hotel, London Euston Square
"Vivian was very helpful! Location was in a convenient area for shopping and dining and near a metro station!"
Reviewed on May 29, 2026
Holiday Inn London - Regent's Park by IHG
"There was a good range of choice for breakfast, but I did find the hot breakfast choice was not hot enough. The plate itself was hot, pity about the food. Other than that I had a really enjoyable stay."
Reviewed on May 28, 2026
The Bloomsbury
"Second time staying here. Everything from check in to check out was seamless. The staff was extremely helpful and pleasant. The hotel itself was cozy and charming. The bar downstairs and waiting area was great, taking you away from the bustle of Oxford Street. Great location"
Reviewed on May 24, 2026
Other neighbourhoods around Fitzrovia
Bloomsbury
Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Oxford Street, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.
West End
Piccadilly Circus and Oxford Street are a few top attractions in West End. Hop around the city on the metro at Bond Street (Elizabeth Line) Station or Oxford Circus Underground Station and check out the area's fascinating museums, popular shops, and acclaimed art galleries.
Soho
Travelers to Soho praise its fantastic nightlife. If you've got some more time to explore, be sure to make a stop by Oxford Street and Soho Square.
Marylebone
Oxford Street and Madame Tussauds Wax Museum are top sights in Marylebone, and you should be sure to explore the popular shops. Hop aboard the metro at Baker Street Station or Marylebone Underground Station to see more sights in the area.
Kings Cross St. Pancras
Enjoy the fascinating museums in Kings Cross St. Pancras. St Pancras Chambers is a worthwhile stop, and you can jump on the metro at King's Cross & St. Pancras Underground Station or Russell Square Underground Station to see more of London.
Mayfair
Mayfair is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Bond Street. See more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station.
Fitzrovia
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