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Union SquareSan Francisco

Fashion puts on its finest face in one of the country’s largest shopping plazas.

Union Square, located downtown, is a fashion nexus of department stores and upscale boutiques. Shop for high-end labels like Louis Vuitton, Chanel, Prada, Burberry and Hugo Boss. For a uniquely San Francisco shopping experience, head to Gump's where the well-heeled come for home décor. Within a few blocks you can pick up the latest looks from the catwalk, as well as classic antiques and jewelry. Shopping in the square is a year-round activity, with early morning being the quietest period to hit the stores.

The city’s central hub of retail was dedicated by its first mayor John Geary in 1850 and named after the pro-union Civil War rallies that were held here. The name, Union Square, refers to the park that is bordered by Geary, Powell, Post and Stockton streets. It was conceived to be a green oasis and public plaza.

By the 1880s this was a smart residential district, but the famous San Francisco fire and earthquake of 1906 devastated the area’s hotels and shops. It was rebuilt, better than ever, and today Union Square is a premier shopping and dining area with a lively and historic character.

At the center of this public plaza is the impressive Dewey Monument, a tall Corinthian column topped by a bronze statue of the goddess Victory bearing a trident. This landmark commemorates Admiral George Dewey’s decisive win at the Battle of Manila Bay during the Spanish American War. There are also modern art sculptures to view, as well as plenty of spots in the sun, at cafés or on the stone steps, to just watch the world go by.

Parking is tricky but the best, if pricey, option is the parking station right underneath the square. Completed in 1934, it was the world's first underground parking structure. Or, hop on one of the quintessential antique streetcars that pass Union Square at regular intervals.

Top Hotels in Union Square

Estimated price for 1 night / 2 adults
Grand Hyatt San Francisco Union Square
Grand Hyatt San Francisco Union Square
4 out of 5
345 Stockton St, San Francisco, CA
The price is CA $247 per night

Located in Downtown San Francisco, this eco-friendly hotel is within a 10-minute walk of SHN Curran Theatre, San Francisco Museum of Modern Art, and Westfield ...

4.4/5Excellent! (4,482 reviews)

"Everything was wonderful and people were kind. The hotel is clean"…"

Reviewed on Mar. 13, 2020

Grand Hyatt San Francisco Union Square
Staypineapple, An Elegant Hotel, Union Square
Staypineapple, An Elegant Hotel, Union Square
4 out of 5
580 Geary St, San Francisco, CA
The price is CA $169 per night

Located in Downtown San Francisco, this hotel is within a 10-minute walk of Grace Cathedral and Warfield Theater. Yerba Buena Gardens and San Francisco Museum ...

4.4/5Wonderful! (1,105 reviews)

"This hotel is amazing once you get inside - but the neighborhood is AWFUL!!! Full of bums, terrorizing the streets. In the middle of the tenderloin - which I learned was the worst part of San Francisco - def not in a safe area and not good for families!!!"…"

Reviewed on Mar. 27, 2020

Staypineapple, An Elegant Hotel, Union Square
Hotel Diva
Hotel Diva
4 out of 5
440 Geary St, San Francisco, CA
The price is CA $160 per night

Located in Downtown San Francisco, this romantic hotel is within a 10-minute walk of SHN Curran Theatre, Westfield San Francisco Centre, and Warfield Theater. ...

3.8/5Good! (2,084 reviews)

"Enjoyed it was centrally located. The staff was awesome, Carlos, Maggie, and the rest of everyone there."…"

Reviewed on Mar. 12, 2020

Hotel Diva
The Westin St. Francis San Francisco on Union Square
The Westin St. Francis San Francisco on Union Square
4 out of 5
335 Powell Street, San Francisco, CA
Free CancellationReserve now, pay when you stay
The price is CA $209 per night

Located in Downtown San Francisco, this romantic hotel is within a 5-minute walk of SHN Curran Theatre and Westfield San Francisco Centre. Warfield Theater and ...

4.2/5Excellent! (6,660 reviews)

"It’s ok pillows and bed were not comfortable. Homelessness outside hotel is bad, one followed us all the way into the entrance, didn’t feel safe."…"

Reviewed on May 30, 2020

The Westin St. Francis San Francisco on Union Square
Hotel Union Square
Hotel Union Square
3.5 out of 5
114 Powell St, San Francisco, CA
The price is CA $185 per night

Located in Downtown San Francisco, this hotel is within a 5-minute walk of Westfield San Francisco Centre and SHN Curran Theatre. San Francisco Museum of Modern ...

3.7/5Good! (2,132 reviews)

"The room was clean and very quaint. The beds were very comfortable and my husband and I slept great!"…"

Reviewed on Mar. 9, 2020

Hotel Union Square
Hotel Spero
Hotel Spero
4 out of 5
405 Taylor St, San Francisco, CA
The price is CA $196 per night

Located in Downtown San Francisco, this romantic hotel is within a 15-minute walk of Asian Art Museum of San Francisco, Cable Car Museum and San Francisco Museum ...

4.3/5Excellent! (1,898 reviews)

"Amazingly comfy, safe and immaculately clean "home away from home" with an amazingly delicious onsite restaurant - Jasper's. As a full-time, live-in caregiver for a 92 year old patient, my time off is both rare and highly valued. Hotel Spero is the perfect shelter-in-place getaway - relaxing, peaceful, ..."…"

Reviewed on May 27, 2020

Hotel Spero

Popular places to visit in Union Square

Maiden Lane
Image for Maiden Lane

Maiden Lane

Browse high-end shops and see a Frank Lloyd Wright-designed building at this fashionable lane, which was once at the heart of San Francisco’s red-light district.

Golden Gate Bridge
Image for Golden Gate Bridge

Golden Gate Bridge

4.5/5(771 reviews)

Cars trundle across it and ships sail under it, but the best way to experience this iconic bridge is on foot. 

Pier 39
Image for Pier 39

Pier 39

4.5/5(778 reviews)

This waterfront attraction offers thrilling rides, innovative street performers and colorful souvenir shops, but it’s the sea lions that win the day. 

Top things to do in Union Square

Napa Valley & Sonoma - Wine Country Tour from San Francisco
Image for Napa Valley & Sonoma - Wine Country Tour from San Francisco

Napa Valley & Sonoma - Wine Country Tour from San Francisco

90% of travellers recommend
CA $166
Per adult
Go San Francisco All-Inclusive: 25+ Attractions in 1 Pass
Image for Go San Francisco All-Inclusive: 25+ Attractions in 1 Pass

Go San Francisco All-Inclusive: 25+ Attractions in 1 Pass

88% of travellers recommend
CA $109
Per adult
Muir Woods and Sausalito - Return by Bus, Ferry or Bike ride
Image for Muir Woods and Sausalito - Return by Bus, Ferry or Bike ride

Muir Woods and Sausalito - Return by Bus, Ferry or Bike ride

86% of travellers recommend
CA $110
Per adult
Go San Francisco Explorer: Choose 2,3,4 or 5 Attractions
Image for Go San Francisco Explorer: Choose 2,3,4 or 5 Attractions

Go San Francisco Explorer: Choose 2,3,4 or 5 Attractions

78% of travellers recommend
CA $102
Per adult
Yosemite National Park Valley Highlights Tour
Image for Yosemite National Park Valley Highlights Tour

Yosemite National Park Valley Highlights Tour

88% of travellers recommend
CA $250
Per adult
Grand City Bus & Free Walking Tour - Optional 4h Bike Rental
Image for Grand City Bus & Free Walking Tour - Optional 4h Bike Rental

Grand City Bus & Free Walking Tour - Optional 4h Bike Rental

74% of travellers recommend
CA $82
Per adult

Other neighborhoods in San Francisco

Chinatown showing street scenes

Chinatown

4/5Very Good!(26 area reviews)

Norras Temple and Tin How Temple are top sights in Chinatown, and you should be sure to explore the popular shops. Hop aboard the metro at Powell St & Clay St Stop or Powell St & Jackson St Stop to see more sights in the area.

Chinatown
Financial District - Ferry Building

Financial District

4.5/5Wonderful!(76 area reviews)

Enjoy the popular shops in Financial District. Embarcadero Center is a worthwhile stop, and you can jump on the metro at California St & Battery St Stop or Market St & Battery St Stop to see more of San Francisco.

Financial District
Nob Hill featuring street scenes and a city

Nob Hill

4.5/5Wonderful!(124 area reviews)

Travelers love Nob Hill for its popular shops, and you can see more of San Francisco by jumping on the metro at Washington St & Leavenworth St Stop or Washington St & Jones St Stop. You might spend time checking out top sights like Van Ness Avenue and Grace Cathedral.

Nob Hill
Civic Center

Civic Center

1/5(1 area review)

Noted for its shopping and restaurants, there's plenty to explore in Civic Center. Top attractions like San Francisco City Hall and Civic Center Plaza are major draws, and you can hop on the metro at Market St & Van Ness Ave Stop or Van Ness Station to see more of the city.

Civic Center
South of Market showing skyline, a city and city views

South of Market

3.5/5Good!(292 area reviews)

Oracle Park and San Francisco Museum of Modern Art are top sights in South of Market, and you should be sure to explore the popular shops. Hop aboard the metro at 4th St & King St Stop (Muni) or 2nd & King Station to see more sights in the area.

South of Market
North Beach showing skyline and a city

North Beach

4.5/5Wonderful!(303 area reviews)

Pier 39 and Exploratorium are top sights in North Beach, and you should be sure to explore the popular shops. Hop aboard the metro at The Embarcadero & Bay St Stop or Beach St & Stockton St Stop to see more sights in the area.

North Beach