South of Market

San Francisco

South of Market showing skyline, a city and city views
South of Market showing a fountain, city views and a city
South of Market featuring a city, a skyscraper and central business district
South of Market featuring skyline, city views and a city
South of Market featuring city views and a city as well as a small group of people

From baseball games to top-notch art exhibits, find endless entertainment in one of San Francisco’s fastest-growing neighbourhoods.

Explore South of Market (SoMa), one of San Francisco’s most up-and-coming neighbourhoods. Home to many of the new tech companies and other start-ups flocking to San Francisco, the area is still fairly undeveloped. Many of its attractions centre around three points: South Park, Yerba Buena and Folsom Street.

The neighbourhood name comes from the area’s old nickname, “South of the Slot,” which referred to its location on the grittier side of the Market Street cable car line during the California Gold Rush. Today, find it a bustling area with a busy downtown vibe, largely following the city’s tech boom.

Enjoy a sunny day or people watch in the elliptical South Park, modelled after London’s Berkeley Square and New York’s Gramercy Park. Walk toward the waterfront promenade. Watch a ballgame at AT&T Park, home to the San Francisco Giants. Whether you’re a diehard fan of the Major League Baseball team or a casual observer, the ballpark is a delight for spectators. Enjoy its classic design and beautiful view across San Francisco Bay.

Investigate the world-class collections in San Francisco Museum of Modern Art, known as SFMOMA. The striking building with 21st-century additions is as interesting as the exhibits inside. See pieces by Jackson Pollock, Andy Warhol and Georgia O’Keeffe, among the 30,000 works in the collection.

Cross the street to Yerba Buena Gardens. Stroll through the beautiful gardens or go bowling or ice-skating. See the latest exhibit in the Yerba Buena Centre for the Arts or take kids to Children’s Creativity Museum, formerly Zeum, an interactive technology museum.

Discover the exciting cultural scene of unique boutiques and restaurants around Eleventh and Folsom streets. Folsom Street is also home to the famous Folsom Street Fair, an annual celebration of the leather and fetish culture.

Find this sprawling area between Embarcadero and Eleventh Street, bounded between Market and Townsend streets. With its constant evolution, South of Market is always an interesting and entertaining place to visit.


Popular places to visit

Things to do


South of Market Hotel Deals

Soma House

Soma House

3.5 out of 5
121 7th Street, San Francisco, CA
The price is CA $103 per night from Aug 19 to Aug 20
CA $103
CA $148 total
Aug 19 - Aug 20
includes taxes & fees
Stay at this 3.5-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the helpful staff and the clean rooms ...
7.4/10 Good! (690 reviews)
"Staff was amazing."

Reviewed on Aug. 10, 2025

Soma House
San Francisco Marriott Marquis

San Francisco Marriott Marquis

4 out of 5
780 Mission Street, San Francisco, CA
The price is CA $221 per night from Aug 22 to Aug 23
CA $221
CA $309 total
Aug 22 - Aug 23
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the ...
8.8/10 Excellent! (1,238 reviews)
"N/a"

Reviewed on Aug. 14, 2025

San Francisco Marriott Marquis
InterContinental San Francisco by IHG

InterContinental San Francisco by IHG

4 out of 5
888 Howard Street, San Francisco, CA
The price is CA $232 per night from Aug 22 to Aug 23
CA $232
CA $330 total
Aug 22 - Aug 23
includes taxes & fees
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and 24-hour room service. Our guests praise the helpful ...
9/10 Wonderful! (1,001 reviews)
"Friendly service. Modern rooms. Great indoor pool and gym."

Reviewed on Aug. 13, 2025

InterContinental San Francisco by IHG
LUMA Hotel San Francisco

LUMA Hotel San Francisco

4 out of 5
100 Channel Street, San Francisco, CA
The price is CA $287 per night from Aug 22 to Aug 23
CA $287
CA $338 total
Aug 22 - Aug 23
includes taxes & fees
Stay at this 4-star hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the bar and the helpful staff in our ...
9.4/10 Exceptional! (2,257 reviews)
"Very friendly and helpful. Valet is not cheap, but it is convenient. Nice city view. Would use again"

Reviewed on Aug. 12, 2025

LUMA Hotel San Francisco
Hyatt Place San Francisco Downtown

Hyatt Place San Francisco Downtown

3 out of 5
701 3rd St, San Francisco, CA
The price is CA $241 per night from Sep 6 to Sep 7
CA $241
CA $283 total
Sep 6 - Sep 7
includes taxes & fees
Stay at this 3-star hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and parking (surcharge). Our guests praise the breakfast and the bar in our ...
9.2/10 Wonderful! (1,732 reviews)
"Comfortable hotel close to ballpark, only downside bar not open after day game!"

Reviewed on Aug. 12, 2025

Hyatt Place San Francisco Downtown
Hampton Inn San Francisco Downtown/Convention Center

Hampton Inn San Francisco Downtown/Convention Center

3 out of 5
942 Mission Street, San Francisco, CA
The price is CA $186 per night from Aug 23 to Aug 24
CA $186
CA $219 total
Aug 23 - Aug 24
includes taxes & fees
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the breakfast and the helpful staff in our ...
7.6/10 Good! (1,099 reviews)
"Friendly staff"

Reviewed on Aug. 14, 2025

Hampton Inn San Francisco Downtown/Convention Center
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

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Downtown San Francisco

2.5/5(84 area reviews)

Serving as San Francisco's central business district, this area boasts Northern California's two tallest buildings, the Salesforce Tower and Transamerica Pyramid. Explore shopping malls like the Embarcadero Center and enjoy parks such as Sue Biermann Park, all easily accessible via Muni bus and rail lines.

Downtown San Francisco
Civic Center

Civic Center

1/5(1 area review)

Noted for its shopping and restaurants, there's plenty to explore in Civic Center. Top attractions like Asian Art Museum of San Francisco and Civic Center Plaza are major draws, and you can hop on the metro at Van Ness Station or Market St & Van Ness Ave Stop to see more of the city.

Civic Center
Union Square featuring a city and a skyscraper

Union Square

4/5(525 area reviews)

Major tourist destination in downtown San Francisco, Union Square boasts shopping, hotels, and theaters. Explore department stores, boutiques, and galleries, or catch a performance at various theaters. Enjoy the Dewey Monument and stunning views from nearby hotels. Easily accessible via cable car lines, buses, and subway systems.

Union Square
Chinatown showing street scenes

Chinatown

4/5(26 area reviews)

Dragon's Gate and Spofford Alley are top sights in Chinatown, and you should be sure to explore the popular shops. Hop aboard the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more sights in the area.

Chinatown
Financial District - Ferry Building

Financial District

4.5/5(76 area reviews)

Enjoy the popular shops in Financial District. Embarcadero Center is a worthwhile stop, and you can jump on the metro at California St & Front St Stop or California St & Battery St Stop to see more of San Francisco.

Financial District
Nob Hill featuring street scenes and a city

Nob Hill

4.5/5(124 area reviews)

Luxury hotels, historic mansions, and Michelin-starred restaurants abound in this upscale area. Explore Union Square shopping district, Grace Cathedral, and the SF Masonic Auditorium for a taste of culture and history.

Nob Hill


South of Market

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