Samseong-dong

Seoul

Samseong-dong which includes interior views
Samseong-dong which includes interior views
Samseong-dong showing outdoor art
Samseong-dong featuring interior views and shopping as well as a small group of people
Samseong-dong which includes shopping, signage and interior views

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Centre, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theatre or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Things to do


Samseong-dong Hotel Deals

Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu Seoul
The price is CA $421 per night from Mar 8 to Mar 9
CA $421
CA $509 total
Mar 8 - Mar 9
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.6/10 Exceptional! (1,002 reviews)
excellent location and service

Reviewed on Feb 22, 2026

Grand InterContinental Seoul Parnas by IHG
Shilla Stay Samsung COEX Center

Shilla Stay Samsung COEX Center

4 out of 5
506, Yeongdong-daero Seoul Seoul
The price is CA $132 per night from Mar 2 to Mar 3
CA $132
CA $146 total
Mar 2 - Mar 3
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the clean rooms in our ...
8.4/10 Very Good! (1,001 reviews)
Room is clean. Location is excellent.

Reviewed on Feb 13, 2026

Shilla Stay Samsung COEX Center
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu Seoul Seoul
The price is CA $227 per night from Mar 2 to Mar 3
CA $227
CA $275 total
Mar 2 - Mar 3
includes taxes & fees
Book a stay at this luxury aparthotel in Seoul. Enjoy free WiFi, free parking, and a casino. Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,540 reviews)
Spotless room, helpful staff, wonderful stay.

Reviewed on Feb 9, 2026

Oakwood Premier Coex Center
The Westin Seoul Parnas

The Westin Seoul Parnas

5 out of 5
524, Bongeunsa-ro, Gangnam-gu Seoul Seoul
The price is CA $363 per night from Mar 3 to Mar 4
CA $363
CA $439 total
Mar 3 - Mar 4
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the breakfast and the helpful staff in our reviews. ...
9.2/10 Wonderful! (103 reviews)
Excellent stay

Reviewed on Feb 3, 2026

The Westin Seoul Parnas
L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu Seoul
The price is CA $153 per night from Mar 2 to Mar 3
CA $153
CA $168 total
Mar 2 - Mar 3
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (1,791 reviews)
Clean rooms with a great view. There were glasses in the room, not even plastic cups, but some were provided when we requested them. The staff were helpful.

Reviewed on Feb 17, 2026

L7 GANGNAM by LOTTE HOTELS
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is CA $257 per night from Mar 9 to Mar 10
CA $257
CA $311 total
Mar 9 - Mar 10
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,002 reviews)
Best ever !

Reviewed on Feb 22, 2026

Grand Hyatt Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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Other neighbourhoods around Samseong-dong

Gangnam featuring outdoor art

Gangnam-gu

4.5/5(77 area reviews)

Heavily concentrated wealth and high-end shopping areas like Apgujeong, COEX Mall, and Garosugil define this district. Explore Bongeun Temple and savor modern Korean cuisine at upscale restaurants near Park Hyatt Hotel.

Gangnam-gu
Seoul Forest which includes a park and a bridge

Seongsu-dong

If you're spending time in Seongsu-dong, check out sights like Seoul Forest or Hangang Park and hop on the metro to see more the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Seocho-gu showing a bridge, modern architecture and a river or creek

Seocho-gu

5/5(6 area reviews)

Travelers choose Seocho-gu for its abundant dining options. Hop aboard the metro at Yangjae Station or Nambu Bus Terminal Station and check out top sights like KEPCO Art Center.

Seocho-gu
Itaewon which includes street scenes as well as a couple

Itaewon-dong

Take time in Itaewon-dong to visit attractions like Itaewon Antique Furniture Street and Itawon Street. You might also appreciate the abundant dining options, and you can hop on the metro at Itaewon Station to see more of the city.

Itaewon-dong
F1HJ6B The Dongdaemun history and culture park in the east part of Seoul, South Korea

Dongdaemun-gu

4.5/5(5 area reviews)

Home to the University of Seoul and bustling Cheongnyangni Station, Dongdaemun District offers a lively atmosphere with Gyeongdong Market's herbal medicine and agricultural delights. Explore cultural sites like King Sejong Memorial and Seonnongdan.

Dongdaemun-gu
I didn't go inside the plaza, but was intrigued by this giant silver jelly bean of a building.

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong


Samseong-dong

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