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This riverside district of Seoul is packed with exciting places for discovering South Korean culture, including museums, galleries and theaters.  

Lying directly south of the Han River in Seoul, Seocho-gu, or Seocho district, is a small area of Seoul that has much to offer. With key arts establishments, great waterside views and varied shopping, this is an easy place to relax for an afternoon. Come on a sunny day and allow time to enjoy the area’s lovely green spaces once you are finished sightseeing.

Seoul is divided into 25 “gu” (administrative districts). Walk down any street on Seocho-gu and see the sky-high, ultra-modern buildings that are characteristic of the South Korean capital. Some of the country’s most famous brands, such as Samsung and Skin Food, have offices here. Amid the office blocks and streets bustling with businesspeople, the cultural scene of Seocho is flourishing.

The jewel of Seocho is the vast Seoul Arts Center, which is divided into several areas devoted to different aspects of South Korean culture. Check the schedule at the Opera House, which seats 2,300 people. See everything from ballet to musicals to opera here. For a different musical experience visit the Music Hall, which has hosted the London Symphony Orchestra. In the Calligraphy and Hangaram Art Museums, discover South Korea’s rich traditions of handwriting and visual arts.

Another important cultural institution in Seocho is the National Gugak Center, also sometimes known as the National Center for Korean Traditional Performing Arts. The center is devoted to preserving the rich traditional musical heritage of South Korea. See performances in its auditoriums or visit one of the exhibits hosted at various locations.

Visit the area before mid-afternoon on a Saturday to enjoy the lively atmosphere of Seocho Flea Market. This is a wonderful place to pick up unique souvenirs.

Come to Seocho-gu on a summer day to escape the city streets in green spaces such as Yangjae Citizens' Park. Seocho’s main station is on several lines and is easily accessible from most parts of the city.

Popular places to visit in Seocho-gu

Top things to do in Seocho-gu

Top Hotels in Seocho-gu

JW Marriott Hotel Seoul
JW Marriott Hotel Seoul
5 out of 5
176, Sinbanpo-ro, Seocho-gu, Seoul, Seoul
The price is CA $265 per night from Dec 13 to Dec 14

Located in Seocho-gu, this luxury hotel is within 1 mi (2 km) of Central City Shopping Mall and Banpo Hangang Park. Garosu-gil and Seoul Arts Center are also ...

4.5/5Wonderful! (272 reviews)

"The lobby staff are extremely friendly and helpful"…"

Reviewed on Feb. 25, 2020

JW Marriott Hotel Seoul
Sheraton Seoul Palace Gangnam Hotel
Sheraton Seoul Palace Gangnam Hotel
5 out of 5
160, Sapyeong-daero, Seocho-gu, Seoul, Seoul
Free cancellationReserve now, pay when you stay
The price is CA $177 per night from Nov 29 to Nov 30

Located in Seocho-gu, this luxury hotel is within a 10-minute walk of Seoul St. Mary's Hospital and Central City Shopping Mall. Itaewon Antique Furniture Street ...

4.2/5Excellent! (993 reviews)

"Spacious room but we were told upon arrival that breakfast reservation is full for the following morning. That was disappointing."…"

Reviewed on Sep. 13, 2020

Sheraton Seoul Palace Gangnam Hotel
Hotel Artnouveau Seocho
Hotel Artnouveau Seocho
3.5 out of 5
357, Seocho-daero, Seoul, Seoul
Free cancellationReserve now, pay when you stay
The price is CA $75 per night from Nov 29 to Nov 30

Located in Seocho-gu, this boutique hotel is within 3 miles (5 km) of Seoul St. Mary's Hospital, Garosu-gil and COEX Convention and Exhibition Center. Starfield ...

4.1/5Very Good! (982 reviews)
Beautiful, Needs A Little Love

"The whole building was beautiful, and the rooms looked wonderful. Bed was very comfortable. There were some apparent signs of wear and age with the hotel. The screen window wouldn't close correctly, there was some hair from the last guest in the bathroom and on the couch, and bed comforter. The kitchen, ..."…"

Reviewed on Aug. 2, 2020

Hotel Artnouveau Seocho
Karashy Hotel Seoul
Karashy Hotel Seoul
3.5 out of 5
15, Dongjak-daero 1-gil, Dongjak-gu, Seoul, Seoul
The price is CA $81 per night from Dec 29 to Dec 30

Located in Seocho-gu, this boutique hotel is 1.8 mi (2.8 km) from Seoul National University and 2.5 mi (4.1 km) from Seoul St. Mary's Hospital. Seoul Arts Center ...

4.2/5Very Good! (494 reviews)

"Good breakfast, average room in OK condition.Wouldn't go again."…"

Reviewed on Oct. 6, 2019

Karashy Hotel Seoul
Snow hotel
Snow hotel
3 out of 5
53, Banpo-daero 14-gil, Seocho-gu, Seoul, Seoul
The price is CA $100 per night from Nov 29 to Nov 30

Located in Seocho-gu, this hotel is within 6 mi (10 km) of COEX Convention and Exhibition Center, National Museum of Korea and War Memorial of Korea. Namsan ...

4.4/5Excellent! (136 reviews)

"This hotel was perfect for a weekend staycation after a busy week at work. The room was generously sized, the bed was very comfortable, and the pillows were wonderful. My only complaint would be about the bathroom fixtures - both the waterfall tap for the tub and the rainfall showerhead were partially ..."…"

Reviewed on Nov. 17, 2019

Snow hotel
Seocho Dukkeobi Hotel
Seocho Dukkeobi Hotel
2.5 out of 5
37, Banpo-daero 30-gil, Seocho-gu, Seoul
The price is CA $79 per night from Nov 29 to Nov 30

Located in Seocho-gu, this hotel is within 1 mi (2 km) of Seoul Arts Center and Seoul St. Mary's Hospital. Garosu-gil is 2.3 mi (3.8 km) away. Seocho Station ...

4/5Very Good! (1 review)

"깔끔한 모텔형 호텔. 정문 앞에 경찰서가 있어서 안심. 화장실에서 담배 냄새가 다소 올라오는 편. 기타 객실 및 침구 상태는 좋았다."…"

Reviewed on Oct. 26, 2020

Seocho Dukkeobi Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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