Insa-dong

Seoul

Insadong showing shopping as well as a small group of people
Insadong featuring a city and shopping as well as a small group of people
Insadong which includes heritage elements as well as a family
Insadong showing interior views and art
Insadong showing outdoor art

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries.

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighbourhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 metres) of shops selling crafts and pottery.

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu.

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Insa-dong Hotel Deals

N285 Hotel Insadong

N285 Hotel Insadong

2 out of 5
423 Samil-daero Seoul Seoul
Fully refundable
The price is CA $129 per night from Apr 14 to Apr 15
CA $129
CA $143 total
Apr 14 - Apr 15
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free WiFi, a 24-hour front desk, and daily housekeeping. Our guests praise the helpful staff and the clean rooms in our reviews. ...
N285 Hotel Insadong
Orakai Insadong Suites

Orakai Insadong Suites

4 out of 5
18 Insadong 4-Gil Jongno-Gu Seoul Seoul
The price is CA $246 per night from Apr 13 to Apr 14
CA $246
CA $274 total
Apr 13 - Apr 14
includes taxes & fees
Stay at this aparthotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. Popular attractions ...
9/10 Wonderful! (1,558 reviews)
Great

Reviewed on Mar 17, 2026

Orakai Insadong Suites
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is CA $237 per night from Apr 16 to Apr 17
CA $237
CA $264 total
Apr 16 - Apr 17
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,159 reviews)
Ok hotel. A bit cramped, and the fridge just smelled like kinchi.

Reviewed on Mar 17, 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu Seoul
The price is CA $239 per night from Mar 24 to Mar 25
CA $239
CA $263 total
Mar 24 - Mar 25
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a health club. Our guests praise the breakfast and the helpful ...
9/10 Wonderful! (2,948 reviews)
Excellent

Reviewed on Mar 15, 2026

LOTTE CITY HOTEL MYEONGDONG
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is CA $349 per night from Apr 15 to Apr 16
CA $349
CA $423 total
Apr 15 - Apr 16
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,000 reviews)
Best hotel in Korea

Reviewed on Mar 12, 2026

Grand Hyatt Seoul
Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

3 out of 5
323 Gangnam-daero, Seocho-gu Seoul
The price is CA $98 per night from Mar 22 to Mar 23
CA $98
CA $108 total
Mar 22 - Mar 23
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free breakfast, free WiFi, and parking (surcharge). Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (1,798 reviews)
Pros: Generally a nice stay with clean rooms. Staff were kind and helpful. Luggage storage in the lobby was awesome because they had lockers. Cons: Pillows were a bit hard and the drain made a lot of noise (mildly disruptive while sleeping). Lots of options for breakfast but the food was a little ...

Reviewed on Mar 17, 2026

Toyoko Inn Seoul Gangnam
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Injeongjeon Hall at Changdeokgung Palace, Seoul, South Korea

Jongno-1.2.3.4 ga-dong

If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Gwangjang Market and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market showing signage

Jongno-gu

4.5/5(81 area reviews)

Historic center of Seoul, Jongno District boasts palaces like Gyeongbokgung and Changdeokgung, museums such as Art Center Nabi, and the vibrant Gwangjang Market. Explore Insa-dong, Cheonggyecheon stream, and Jogyesa temple for a rich cultural experience.

Jongno-gu
I came across the Jungbu dried fish market quite by accident, and it was exactly that..a huge market selling mostly dried fish. Many vendors were giving away free samples. I thought it was good, tasting kind of like beef jerky!

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Myeongdong which includes shopping, a city and night scenes

Myeong-dong

Major shopping and tourism hub, Myeongdong boasts mid-to-high priced retail stores, international brands, and Korean cosmetics. Explore pedestrian-friendly streets, visit Myeongdong Cathedral, and easily access Seoul Subway Lines 2 and 4.

Myeong-dong
Dongdaemun Design Plaza featuring modern architecture as well as a couple

Jung-gu

4.5/5(207 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Chungmu-ro.

Jung-gu
Deoksugung Palace which includes a park as well as a small group of people

Sogong-dong

Visitors to Sogong-dong love its popular shops, and you can check out Seoul Museum of Art and Sungnyemun Gate. If you want to see more in the area, you can get around town on the metro at City Hall Station.

Sogong-dong


Insa-dong

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