Seongbuk-dong
Seoul
Visit Seongbuk-dong
Popular places to visit
Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.
Lotte World
Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this vibrant area.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and top-notch restaurants in this culturally rich area.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Gyeongbokgung Palace
This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.
Things to do
DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Starfield Library Suwon+Hwaseong Fortress+Gwangmyeong Cave
Seoul: DMZ, 3rd Tunnel and Optional Suspension Bridge Tour
Seoul: Hanbok Rental with Gyeongbokgung Palace Entry
Seoul Day Tour: Gyeongbokgung Palace, N Seoul Tower, Insadong
Seongbuk-dong Hotel Deals
LOTTE City Hotel Myeongdong
Reviewed on Aug. 9, 2025
ENA Suite Hotel Namdaemun
Reviewed on Aug. 10, 2025
Fairfield by Marriott Seoul
Reviewed on Jul. 22, 2025
The Shilla Seoul
Reviewed on Aug. 1, 2025
HOTEL THE BOTANIK SEWOON MYEONGDONG
Reviewed on Aug. 6, 2025
Step Inn Myeongdong 1
Reviewed on Aug. 2, 2025
Other neighbourhoods around Seongbuk-dong
Jongno-1.2.3.4 ga-dong
If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Jogyesa Temple and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.
Insa-dong
Travelers come to Insa-dong for its abundant dining options, and you can see top attractions like Insa-dong and Cheonggyecheon while you're in town.
Jongno-gu
Historic center of Seoul, Jongno District boasts palaces like Gyeongbokgung and Changdeokgung, museums such as Art Center Nabi, and the vibrant Gwangjang Market. Explore Insa-dong, Cheonggyecheon stream, and Jogyesa temple for a rich cultural experience.
Euljiro-dong
While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more the city at Euljiro 4-ga Station or Euljilo 3-ga Station.
Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.
Jung-gu
Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Namdaemun Market.
- Lotte World
- Myeongdong Street
- Namdaemun Market
- Lotte World Tower
- Gyeongbokgung Palace
- Starfield COEX Mall
- N Seoul Tower
- Bukchon Hanok Village
- COEX Convention and Exhibition Center
- Gwanghwamun
- Gocheok Sky Dome
- Dongdaemun History and Culture Park
- Seoul City Hall
- Olympic Park
- Seoul National University
- Myeongdong Cathedral
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