Seongbuk-dong
Seoul
Visit Seongbuk-dong
Popular places to visit
Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and top-notch restaurants in this culturally rich area.
Lotte World
Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this vibrant area.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
COEX Convention and Exhibition Center
You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Things to do
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
DMZ Tour w/ North Korea Experience Hall & Opt. Suspension Bridge
DMZ Tour including Hotel Pick up
Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)
Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)
Korean Palace and Temple Tour in Seoul: Gyeongbokgung Palace and Jogyesa Temple
Seongbuk-dong Hotel Deals
Grand Hyatt Seoul
Best ever !
Reviewed on Feb 22, 2026
ENA Suite Hotel Namdaemun
Great hotel in a good location. Only downside was the onsite restaurant wasn’t serving food despite being listed as open.
Reviewed on Mar 7, 2026
HOTEL THE BOTANIK SEWOON MYEONGDONG
Very clean and modern hotel. Staff were excellent as well as the amenities. Loved having a washer and dryer in our room, it made the long trip we had much more comfortable and homey.
Reviewed on Mar 5, 2026
LOTTE CITY HOTEL MYEONGDONG
The room was spacious, clean and very comfortable beds!! A great location for your trip with close access to the subway. I would stay again!
Reviewed on Mar 7, 2026
L7 HONGDAE by LOTTE HOTELS
The hotel was perfect, it was not amenities that we are used to in the United States, but it was perfectly lovely and a great place to stay. They did not have smart TVs and you could not use your room charge at the restaurant, but wonderful location and everything else was wonderful.
Reviewed on Mar 7, 2026
Lotte Hotel World
Clean room. Good location.
Reviewed on Mar 2, 2026
Other neighbourhoods around Seongbuk-dong
Jongno-1.2.3.4 ga-dong
If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Gwangjang Market and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.
Insa-dong
Travelers come to Insa-dong for its abundant dining options, and you can see top attractions like Insa-dong and Cheonggyecheon while you're in town.
Jongno-gu
Historic center of Seoul, Jongno District boasts palaces like Gyeongbokgung and Changdeokgung, museums such as Art Center Nabi, and the vibrant Gwangjang Market. Explore Insa-dong, Cheonggyecheon stream, and Jogyesa temple for a rich cultural experience.
Euljiro-dong
While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more the city at Euljiro 4-ga Station or Euljilo 3-ga Station.
Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.
Jung-gu
Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Chungmu-ro.
Seongbuk-dong
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