Heineken Experience Tours and Activities

Heineken Experience
Heineken Experience
Heineken Experience
Heineken Experience
Heineken Experience


Learn how a well-known Dutch beer is made, then drink a sample at this famous former brewery.

The Heineken Experience is a self-guided tour through interactive exhibits housed in the former Heineken brewery. The exhibits and displays aim to provide historical insight into the well-known Heineken pilsner as well as the brewing process. You’ll learn how the hop and malted barley are turned into this tasty pride of Holland, all from the point of view of a bottle of beer.

The brand name is clearly visible as you approach the old brick Bierbrouwerij building, which was a working brewery until 1988. A thorough 2008 renovation transformed the Heineken Experience into four levels of interactive multimedia exhibits, but much of its authentic interior was preserved.

At the beginning of the tour, you’ll learn how Gerard Adriaan Heineken bought the old Haystack brewery in 1864. He became one of the most famous beer brewers in the world because of his award-winning recipe. These days, Heineken is actually brewed in Zoeterwoude instead of here.

Take the self-guided tour and visit the Old Brew Room. You’ll see big mash tuns, or casks, where the barley was once boiled. Staff are on-hand to answer any questions.

Visit the Stable Walk to see the magnificent Clydesdales, the horses that still tow wooden beer carts around Amsterdam for promotional purposes. Ride the 4-D “roller-coaster” movie, and attempt to pour and bottle your own Heineken.

The tour concludes in the futuristic-looking Tasting Bar, where you’ll sample fresh Heineken, with a couple of free beers for each visitor. Enter the party atmosphere of the disco or just stand at the bar. There is no lack of Heineken merchandise, with the shop selling souvenirs to beer lovers. Give yourself two hours to complete the tour.

The Heineken Experience is just south of the Canal Ring and open daily, except a few major public holidays. From Central Station, take the tram to Stadhouderskade, or a hop-on, hop-off cruise to the Heineken landing stage. There are parking lots in the city center, but spaces are limited.

To avoid lines, come before beer o’clock, or book the tickets ahead.

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Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Things to do near Heineken Experience

During your visit to the Heineken Experience in Amsterdam, indulge in various activities such as biking through the scenic city, enjoying a theatre performance, or taking a relaxing boat trip along the canals. Be sure to book your Heineken Experience tickets in advance to explore the fascinating attractions and learn about the brewing process behind this iconic beer. It's a perfect blend of culture and leisure for any tourist!

Shopping

The nearest shopping spot is Gouden Bocht, just 805m from Heineken Experience, offering unique gifts. Kalvertoren Shopping Center is 1.1km away, featuring family-friendly shops. Waterlooplein Flea Market, 1.4km distant, has a vibrant local atmosphere. If you're up for a drive, explore more options in the city.

Recreation

Experience live music at Concertgebouw, renowned for its exceptional acoustics, only 805m from Heineken Experience. For sports enthusiasts, Olympic Stadium, located 3.2km away, offers a vibrant atmosphere. Alternatively, enjoy performances at Paradiso, a lively venue just 644m from the Heineken Experience.

Adventure

Experience the thrill of motor racing at Circuit Park Zandvoort, located 24.1km from Heineken Experience. For karting enthusiasts, Bleekemolens Race Planet Amsterdam offers exhilarating races only 8.0km away. If you seek outdoor adventure, head to Recreation Mijnden campground, 13.2km distant, perfect for family fun.

Nightlife

Experience the thrill at Holland Casino, a lively spot just 805m from Heineken Experience, offering romance and city vibes. For a cultural evening, visit Royal Theater Carre or enjoy a film at Theater Tuschinski, both located 966m away, perfect for family and entertainment outings.

Find the best attractions near Heineken Experience

When visiting the Heineken Experience in Amsterdam, you'll find a variety of attractions nearby, including piazzaSquare and artMuseum, perfect for those seeking culture and family-friendly activities. Don't miss the chance to explore the Heineken brewery itself, and discover other points of interest close to the experience, ensuring a well-rounded visit to this vibrant city.

  • Van Gogh Museum: Immerse yourself in the vibrant world of Vincent van Gogh at this renowned art museum. Located 644m from the Heineken Experience, the museum houses the largest collection of his works, allowing you to explore his life, art, and influences in a culturally rich atmosphere.
  • Dam Square: A lively hub located 1.6km away, Dam Square is the heart of Amsterdam, surrounded by stunning architecture, shops, and cafes. Experience the culture and city vibes as you witness street performances and visit iconic landmarks like the Royal Palace.
  • Vondelpark: This beautiful urban park, situated 1.6km from the Heineken Experience, offers a peaceful escape with lush greenery and outdoor activities. Perfect for families, enjoy picnics, walking trails, and open-air concerts in a lively yet relaxing environment.

Best time to go to Heineken Experience

Visitor numbers around Heineken Experience is generally unchanged in popularity throughout the year. The best time to visit Heineken Experience can depend on the weather and when visitor numbers rise and fall. The hottest average temperature around Heineken Experience falls in August, when visitor numbers are average and weather is mostly sunny with light rain. The coolest average temperature around Heineken Experience falls in January, visitor numbers are average and weather is mostly cloudy with light rain.

calendar iconCalendar Monthtemperature iconTemperaturerain iconPrecipitationmostly cloudy iconCloudinessoccupation rate iconOccupancyprice iconPricing
January39.2°F (4.0°C)Light RainMostly CloudyAverageSlightly Low
February39.6°F (4.2°C)Light RainMostly CloudyAverageSlightly Low
March43.5°F (6.4°C)No Rain (Dry)Mostly CloudySlightly HighAverage
April49.1°F (9.5°C)No Rain (Dry)Mostly SunnySlightly HighSlightly High
May54.9°F (12.7°C)Light RainMostly SunnySlightly LowSlightly High
June61.3°F (16.3°C)Light RainMostly SunnyAverageSlightly High
July64.6°F (18.1°C)Light RainMostly SunnySlightly HighAverage
August64.9°F (18.3°C)Light RainMostly SunnyAverageAverage
September60.1°F (15.6°C)Light RainMostly SunnyAverageAverage
October53.8°F (12.1°C)Light RainMostly CloudySlightly LowAverage
November46.6°F (8.1°C)Light RainMostly CloudySlightly LowAverage
December41.7°F (5.4°C)Light RainMostly CloudyAverageSlightly Low

Booking tips and Expedia advantages for Heineken Experience

Visiting the Heineken Experience in Amsterdam can be budget-friendly with some smart planning. Explore nearby free attractions like Dam Square, Leidseplein, and Vondelpark. The best time to visit is from December to February for lower accommodation prices. Consider booking your hotel a month in advance or check Expedia for last-minute deals, especially on Tuesdays when rates are lowest. Utilize the price filter on Expedia to find affordable options, and consider bundling your hotel, flights, and activities for added savings. Look for eco-certified hotels for sustainable choices while keeping costs down.

  • The most and least expensive months on average to stay in a hotel: The cheapest months to stay around Heineken Experience are December to February, where the prices are slightly lower. This is in comparison to April to June, where prices are slightly higher.
  • The best time to book a hotel: The cheapest time to book a hotel around Heineken Experience is usually 1 month out from when you are planning to stay. If you're a little more spontaneous, you could also peruse Expedia's last minute deals which could secure you a cheaper stay. Look out for the green banner below the price to spot the deals.
  • The most and least expensive days on average to stay in a hotel: The least expensive day to stay around Heineken Experience is Tuesday. The most expensive day to stay around Heineken Experience is Saturday.
  • Find cheap hotels on Expedia: Utilize Expedia’s search tool to refine your preferences, such as your budget, desired location, and preferred type of accommodation. For instance, selecting the "Eco-certified" filter will showcase sustainable and environmentally-friendly hotels currently available. To find the most affordable prices and deals, simply arrange the price filter from lowest to highest.
  • Consider bundling your trip: You can save some money by combining your hotel stay for the Heineken Experience with your flights and activities through an Expedia package.