Floren Hotel

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Luxury
5.0 star property
9.4

Exceptional

Refined retreat in historic Florence

Elegant Italian design defines this renovated restaurant with attentive staff serving exceptional cuisine and champagne breakfasts. Sound-proof windows provide tranquility after exploring Florence's nearby landmarks. A personal concierge completes your luxury city experience.

Popular amenities

  • Free WiFi
  • Parking available
  • Business services

Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for Classic Room

A hotel room with a large bed, a small table with a lamp, a chair, and a vase with flowers.

Classic Room

9.6 out of 10
Exceptional
(33 reviews)
  • 215 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Smart Room

A neatly made bed with a headboard, a potted plant on a side table, and a window with curtains.

Smart Room

  • 183 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Queen Bed

View all photos for Deluxe Room

A hotel room with a large bed, two red chairs, a small table with a vase and wine glasses, and a bench.

Deluxe Room

9.0 out of 10
Wonderful
(4 reviews)
  • 269 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Junior Suite

A hotel room with a large bed, a flat-screen TV mounted on the wall, a bathroom with a mirror and sink, and a view of a building outside.

Junior Suite

9.2 out of 10
Wonderful
(5 reviews)
  • 323 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Twin Sofa Bed

View all photos for Deluxe Suite

A hotel room with a bed, a red sofa, two armchairs, a small table with a plate of food and two wine glasses, and a vase with flowers.

Deluxe Suite

  • 431 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Suite

Room

Suite

  • 355 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Deluxe Terrace

A modern hotel room with a large bed, a small table with a cup and saucer, a chair, and a balcony with curtains.

Deluxe Terrace

7.0 out of 10
Good
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

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About the area

Located in Historic Centre of Florence, a neighborhood in Florence, Floren Hotel is near a train station. Uffizi Gallery and Pitti Palace are cultural highlights, and some of the area's notable landmarks include Ponte Vecchio and Cathedral of Santa Maria del Fiore. Looking to enjoy an event or a game while in town? See what's happening at Visarno Arena or Stadio Artemio Franchi. Visit our Florence travel guide
Map
Via Panzani, 17, Florence, FI, 50123

What's nearby

  • A historic building with a large central dome and arched windows, surrounded by a well-maintained square with a grassy area and flower beds.
    Piazza di Santa Maria Novella
    2 min walk - 0.2 km
  • A historic building with striped arches and a tall bell tower.
    Basilica of Santa Maria Novella
    3 min walk - 0.3 km
  • A historic building with an ornate archway and a statue in the foreground.
    Piazza della Repubblica
    3 min walk - 0.3 km
  • A historic building with intricate architectural details and a prominent tower.
    Cathedral of Santa Maria del Fiore
    5 min walk - 0.5 km
  • A detailed view of a cathedral's facade with intricate carvings and statues.
    Piazza del Duomo
    6 min walk - 0.6 km

Getting around

  • Unità Tram Stop
    3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station)
    5 min walk
  • Florence Airport, Peretola (FLR)
    21 min drive

Restaurants

  • Starbucks
    1 min walk
  • Osteria e Vinaino Cicalone
    2 min walk
  • Ristorante Storico Sabatini
    1 min walk
  • Ciro & Sons
    2 min walk
  • Cantinetta Antinori
    2 min walk

About this property

Floren Hotel

  • Luxury hotel remodeled in 2024 and located near Cathedral of Santa Maria del Fiore
  • A short walk from Piazza di Santa Maria Novella and Piazza del Duomo, Floren Hotel provides a free breakfast buffet, a free daily manager's reception, and a coffee shop/cafe. Stay connected with free in-room WiFi, with speed of 100+ Mbps (good for 1–2 people or up to 6 devices), and guests can find other amenities such as dry cleaning/laundry services and a bar.
  • You'll also enjoy perks such as:
    • Valet parking (surcharge), coffee/tea in the lobby, and luggage storage
    • A 24-hour front desk, multilingual staff, and an elevator
    • 1 meeting room, a computer station, and a banquet hall
  • Room features
  • All guestrooms at Floren Hotel feature comforts such as 24-hour room service and premium bedding, in addition to perks like pillow menus and laptop-compatible safes.
  • Other amenities include:
    • Pillowtop mattresses and down comforters
    • Bathrooms with rainfall showers and bidets
    • 43-inch Smart TVs with satellite channels
    • Wardrobes/closets, electric kettles, and heating

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Frequently asked questions

Is Floren Hotel pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at Floren Hotel?

As of Oct 24, 2026, prices found for a 1-night stay for 2 adults at Floren Hotel on Nov 15, 2026 start from CA $271, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking?

Valet parking is available for EUR 60 per night.

What time is check-in at Floren Hotel?

Check-in start time: 3:00 PM; Check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at Floren Hotel?

Check-out is at noon. Late check-out is available for a fee (subject to availability).

Where is Floren Hotel located?

Located in Historic Centre of Florence, this luxury hotel is steps from Via de' Tornabuoni and Piazza di Santa Maria Novella. Piazza del Duomo and Ponte Vecchio are also within 10 minutes. Unità Tram Stop and Valfonda - Stazione Santa Maria Novella Tram Stop are within a 5-minute walk.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Floren Hotel Reviews

9.4

Exceptional

9.8

Cleanliness

9.4

Amenities

9.8

Staff & service

9.6

Property conditions & facilities
Rating 10 - Excellent. 214 out of 272 reviews
Rating 8 - Good. 42 out of 272 reviews
Rating 6 - Okay. 6 out of 272 reviews
Rating 4 - Poor. 6 out of 272 reviews
Rating 2 - Terrible. 4 out of 272 reviews

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic location in the heart of Florence. They room was big, clean and the bed comfortable. Breakfast was great too.
Stayed 3 nights in Oct 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful Hotel in the midst of everything in Florence - 15 minute or less walk to most of the main sites. Excellent restaurant as part of the hotel and nestled near other top notch eating establishments. Staff treats you like family and were helpful and courteous. The rooms were luxuriously appointed and everything was first rate. A must stay if you are in Florence
Stayed 2 nights in Oct 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff. Great location with Quiet rooms. Solid Air Conditioning! Impressive Buffet breakfast options. And a good size bar In the hotel. Lovely stay!
Stayed 3 nights in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff at the Floren were incredible and frequently went above and beyond to make our stay an excellent one. I can't recommend them strongly enough.
Stayed 5 nights in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were warm and friendly and ready to help out every need. This was a splurge hotel for us after four days of economizing and while the price is high the hotel was luxurious the breakfast was incredible with a huge selection of delicious choices and over the top service.
Stayed 4 nights in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We stayed at this property for 2 nights. Check in was easy. The staff was very accommodating and kind. The restaurant was fabulous. The servers were very wonderful. The rooms were fabulous. The beds were comfortable, and the bathroom had everything you could need. Wonderful stay!!
Stayed 2 nights in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
Great location very nice hotel!
Stayed 3 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Great location, friendly staffs and clean room:)
Stayed 4 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful property, excellent staff, and so convenient to the train station and other sites.
Stayed 1 night in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
One well think hotel room, very new with one wonderful restaurant at value for money.
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel, great location and brilliant staff.
Stayed 2 nights in Jun 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Great location and the staff was very nice
Stayed 4 nights in Oct 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic hotel, very close to train station and all sites. The staff was great, the room was quite large for European standards, and the breakfast was absolutely amazing. So many buffet options and complimentary a la carte options. We loved our stay. We loved staying here and would do so again.
Stayed 2 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
My husband and I are retired and travel extensively. Hotel Floren is wonderful! Great location and our room was large, clean, comfortable and quiet. The concierge / reception staff were very friendly and helpful. We were there for 2 weeks and Claudia, Mauro, and Ludvico helped with reservations, sightseeing, and arranged for a doctor to come to our room when my husband needed a quick evaluation and medication. Outstanding! The morning breakfast buffet is amazing and the staff is great including Mariana, Alessio, Georgia, and Rita. They made us feel like family. We can’t wait to return to beautiful Florence and visit our new friends at Hotel Floren.
Stayed 14 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Ivan at the restaurant was so helpful and accommodating. It made our stay even better. The hotel was perfect.
Stayed 2 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Very comfortable and convenient to all the major sites in Florence.
Stayed 3 nights in Jul 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel, very helpful staff, clean & modern.
Stayed 2 nights in Oct 2024
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice staff and great breakfast. Clean and nice, rooms are small but nice.
Stayed 3 nights in Jul 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
New hotel, excellent location, great service, good rooms
Stayed 3 nights in May 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Staff was very helpful, helped with reservations and suggestions. Our room was cleaned very time we left the property. Great location, everything was near by
Stayed 2 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
The hotel is perfectly positioned for moving about Florence. It was nicely renovated, well maintained and clean. The staff was cheerfully attentive and helpful. When we return, not if, the Floren will be our hotel. Cheers to the staff!
Stayed 4 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Staff was professional and friendly. Rooms were comfortable and clean.
Stayed 2 nights in Jul 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Incredible property. The room was beautiful, great location and the staff was wonderful.
Stayed 1 night in Jun 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I loved this hotel! The staff was amazing, the breakfast delicious and the location very convenient. I will stay here again.
Stayed 3 nights in Sep 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely hotel. Really enjoyed our stay. The hotel is recently renovated and is in excellent condition. Great breakfast, friendly and helpful staff.
Stayed 2 nights in Nov 2024