Visit Hapjeong-dong
Popular places to visit
Lotte World
Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this vibrant area.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and top-notch restaurants in this culturally rich area.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Gyeongbokgung Palace
This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.
Starfield COEX Mall
You can browse for souvenirs when you visit Starfield COEX Mall, a favorite shopping spot in Seoul. Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.
Things to do
DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Starfield Library Suwon+Hwaseong Fortress+Gwangmyeong Cave
Seoul: DMZ, 3rd Tunnel and Optional Suspension Bridge Tour
Seoul Day Tour: Gyeongbokgung Palace, N Seoul Tower, Insadong
Hapjeong-dong Hotel Deals
Grand Hyatt Seoul
LOTTE City Hotel Myeongdong
Reviewed on Aug. 27, 2025
ENA Suite Hotel Namdaemun
Reviewed on Aug. 26, 2025
Fairfield by Marriott Seoul
The Shilla Seoul
Lotte Hotel World
Other neighbourhoods around Hapjeong-dong
Hongdae
Urban arts and indie music thrive near Hongik University, with graffiti murals adorning Hongdae Mural Street and live music venues aplenty. Shop at independent clothing stalls, vintage shops, and visit quirky theme cafes.
Mapo-gu
Home to universities and the vibrant Hongdae club district, Mapo District boasts a lively cultural scene and diverse shopping and dining options. Easily accessible via multiple subway lines, don't miss the iconic Seoul World Cup Stadium and nearby parks.
Yeongdeungpo-gu
Noted for its shopping and river views, there's plenty to explore in Yeongdeungpo-gu. Top attractions like KBS Exhibition Hall and Times Square Mall are major draws, and you can hop on the metro at Yeongdeungpo Market Station or Singil Station to see more of the city.
Yongsan-gu
Central Seoul's Yongsan District boasts diverse shopping and nightlife in Itaewon, cultural attractions like the National Museum of Korea, and convenient transport via Seoul Subway Lines 1, 4, and 6.
Sogong-dong
Visitors to Sogong-dong love its popular shops, and you can check out Namdaemun Market and Seoul Museum of Art. If you want to see more in the area, you can get around town on the metro at City Hall Station.
Hoehyeon-dong
While you're in Hoehyeon-dong, take in top sights like Namdaemun Market and jump on the metro at Hoehyeon Station to see more of the city.
- YG Entertainment Building
- Lotte World
- Myeongdong Street
- Namdaemun Market
- Lotte World Tower
- Gyeongbokgung Palace
- Starfield COEX Mall
- N Seoul Tower
- Bukchon Hanok Village
- COEX Convention and Exhibition Center
- Gwanghwamun
- Gocheok Sky Dome
- Dongdaemun History and Culture Park
- Songdo Central Park
- Seoul City Hall
- Olympic Park
- Seoul National University
- Myeongdong Cathedral
- Dongdaemun Design Plaza
- Guro Digital Complex
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