Travel the Authentic U.S. South

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The South beckons with beaches, mountains, music, culture and cuisine

The close proximity of diverse experiences around the South makes it a prime destination for many epic bucket list trips. Drive past idyllic pastures or along winding roads in the Great Smoky Mountains. Take in the lush scenery along the 1,932-kilometer Coast Highway, which spans from the foothills of the Blue Ridge Mountains to ocean beaches. Enjoy southern hospitality and cuisine in big cities and small towns. Delve into all types of music, from country to zydeco and everything in between. The possibilities are endless.