Embarcadero

San Francisco

Embarcadero
Embarcadero
Embarcadero
Embarcadero
Embarcadero

Satisfy your appetite for adventure, entertainment and great food at San Francisco’s bustling waterfront.

The Embarcadero is a long and broad stretch of waterfront in San Francisco’s Financial District. It runs from AT&T Park, home of the San Francisco Giants, to Pier 45, one of the area’s numerous piers. Along its course are shops, restaurants, attractions and open spaces. You’ll also discover such tourist hits as the Fisherman’s Wharf neighbourhood and Pier 39, a waterfront hub of shops, restaurants and attractions.

The best way to take it all in is with a leisurely walk along the bay. Joggers also love this part of the city for its view of the sea and cool breezes off the water.

The Embarcadero is a magnet for foodies on Tuesday, Thursday and Saturday when the Ferry Plaza Farmers Market offers a wide variety organic offerings. More than 100 vendors line the pavement outside of the Ferry Building from 10 a.m. to 2 p.m. on Tuesday and Thursday, and 8 a.m. to 2 p.m. on Saturday. Browse the stalls selling flowers, fruit, cheese, vegetables, ice cream and pre-prepared meals. Even if you are not going near a kitchen during your vacation, pick up some ready-baked goodies and fresh produce from the friendly stall owners at the market. On market days join up with a cooking class run by the Centre for Urban Education about Sustainable Agriculture (CUESA).

The Ferry Building, located at the foot of Market Street, is a great place to explore. This grand structure features a 240-foot (73-metre) clock tower modelled in a 12th-century Spanish style. It’s a fun place to people-watch and dine in one of the gourmet bistros or cafés. At the back of the Ferry Building enjoy uninterrupted views across the San Francisco Bay and the Bay Bridge to the south. The nearby Embarcadero Centre is a destination shopping and entertainment centre for tourists and locals alike.

Just over a mile north from the Ferry Building, at the foot of Bay Street, is Pier 33. Here you’ll find more places to people watch and eat lunch or grab a coffee, as well as the tour boats and the ferry to Alcatraz. A little further north is the Aquarium of the Bay and Fisherman’s Wharf. Investing in a cityPASS gives you all-in-one bargain access to these attractions and more.

The Embarcadero is an easy, level area of the “city of the seven hills,” making it perfect for a leisurely afternoon of walking. However, cable cars do run the length of the wharf road in both directions.


Popular places to visit

Things to do


Embarcadero Hotel Deals

Holiday Inn Golden Gateway by IHG

Holiday Inn Golden Gateway by IHG

3.5 out of 5
1500 Van Ness Ave San Francisco CA
The price is CA $183 per night from Apr 12 to Apr 13
CA $183
CA $216 total
Apr 12 - Apr 13
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the pool ...
9/10 Wonderful! (5,472 reviews)
Clean room

Reviewed on Apr 1, 2026

Holiday Inn Golden Gateway by IHG
Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
The price is CA $208 per night from Apr 10 to Apr 11
CA $208
CA $244 total
Apr 10 - Apr 11
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a fitness center, and valet parking (surcharge). Our guests praise the pool and ...
8.8/10 Excellent! (2,954 reviews)
Ac is okay, pillow was given 3, but rather soft. Overall good location, good and decent hotel, but whenever nearby room door is closed, the air will make a loud sound to my door too. So when chambermaid is cleaning up rooms around mine, it will be endless slamming sound on my door too.

Reviewed on Mar 30, 2026

Handlery Union Square Hotel
Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St San Francisco CA
The price is CA $192 per night from Apr 13 to Apr 14
CA $192
CA $283 total
Apr 13 - Apr 14
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free WiFi, and a 24-hour fitness center. Our guests praise the breakfast ...
9/10 Wonderful! (7,353 reviews)
Location is amazing, breakfast was amazing, everything was very clean!

Reviewed on Apr 1, 2026

Hotel Riu Plaza Fisherman's Wharf
YOTEL San Francisco

YOTEL San Francisco

3 out of 5
1095 Market St San Francisco CA
The price is CA $109 per night from Apr 2 to Apr 3
CA $109
CA $152 total
Apr 2 - Apr 3
includes taxes & fees
Stay at this hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the helpful staff and the clean rooms in our reviews. ...
YOTEL San Francisco
Hilton San Francisco Financial District

Hilton San Francisco Financial District

4 out of 5
750 Kearny St San Francisco CA
The price is CA $178 per night from Apr 12 to Apr 13
CA $178
CA $209 total
Apr 12 - Apr 13
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), a fitness center, and WiFi (surcharge). Our guests praise the helpful ...
8.8/10 Excellent! (2,567 reviews)
Very comfortable beds. Walls are pretty thin as we heard neighbors having basic conversations. Awesome location and wonderful employees. Would absolutely stay again.

Reviewed on Apr 1, 2026

Hilton San Francisco Financial District
Hilton San Francisco Union Square

Hilton San Francisco Union Square

4 out of 5
333 O'Farrell St. San Francisco CA
The price is CA $263 per night from Apr 10 to Apr 11
CA $263
CA $309 total
Apr 10 - Apr 11
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy 2 bars/lounges, breakfast (surcharge), and a 24-hour health club. Our guests praise the helpful ...
8.4/10 Very Good! (1,224 reviews)
The restroom door handle was broken and we were not able to close and lock the door. Same for toilet paper handle. WiFi works only first day.

Reviewed on Mar 31, 2026

Hilton San Francisco Union Square
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Embarcadero

Financial District

Financial District

4.5/5(77 area reviews)

Enjoy the popular shops in Financial District. Embarcadero Center is a worthwhile stop, and you can jump on the metro at California St & Front St Stop or California St & Battery St Stop to see more of San Francisco.

Financial District
Chinatown

Chinatown

4/5(27 area reviews)

Dragon's Gate and Ross Alley are top sights in Chinatown, and you should be sure to explore the popular shops. Hop aboard the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more sights in the area.

Chinatown
North Beach

North Beach

4.5/5(315 area reviews)

Adjacent to Chinatown and the Financial District, this "Little Italy" boasts Italian restaurants, cafes, and bakeries along Columbus Avenue and Washington Square. Explore the National Shrine of Saint Francis of Assisi and City Lights Bookstore.

North Beach
Union Square

Union Square

4/5(531 area reviews)

Major tourist destination in downtown San Francisco, Union Square boasts shopping, hotels, and theaters. Explore department stores, boutiques, and galleries, or catch a performance at various theaters. Enjoy the Dewey Monument and stunning views from nearby hotels. Easily accessible via cable car lines, buses, and subway systems.

Union Square
San Francisco skyline, Oracle Park, and a bustling marina at sunrise. Aerial view of the city's iconic landmarks. South Beach Harbor, San Francisco, California, USA

South Park

Known for its fascinating museums, popular shops, and acclaimed art galleries, there's plenty to explore in South Park. Top attractions like Oracle Park and Brannan Street Wharf are major draws. Catch the metro at 2nd & King Station or Fourth-Brannan Station to see more of the city.

South Park
Downtown San Francisco

Downtown San Francisco

2.5/5(85 area reviews)

Serving as San Francisco's central business district, this area boasts Northern California's two tallest buildings, the Salesforce Tower and Transamerica Pyramid. Explore shopping malls like the Embarcadero Center and enjoy parks such as Sue Biermann Park, all easily accessible via Muni bus and rail lines.

Downtown San Francisco


Embarcadero

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