Embarcadero

San Francisco

Embarcadero Plaza showing a city and city views
Embarcadero
Embarcadero
Embarcadero Plaza showing a city, skyline and outdoor art
Embarcadero Plaza which includes a park, street scenes and a city

Satisfy your appetite for adventure, entertainment and great food at San Francisco’s bustling waterfront.

The Embarcadero is a long and broad stretch of waterfront in San Francisco’s Financial District. It runs from AT&T Park, home of the San Francisco Giants, to Pier 45, one of the area’s numerous piers. Along its course are shops, restaurants, attractions and open spaces. You’ll also discover such tourist hits as the Fisherman’s Wharf neighbourhood and Pier 39, a waterfront hub of shops, restaurants and attractions.

The best way to take it all in is with a leisurely walk along the bay. Joggers also love this part of the city for its view of the sea and cool breezes off the water.

The Embarcadero is a magnet for foodies on Tuesday, Thursday and Saturday when the Ferry Plaza Farmers Market offers a wide variety organic offerings. More than 100 vendors line the pavement outside of the Ferry Building from 10 a.m. to 2 p.m. on Tuesday and Thursday, and 8 a.m. to 2 p.m. on Saturday. Browse the stalls selling flowers, fruit, cheese, vegetables, ice cream and pre-prepared meals. Even if you are not going near a kitchen during your vacation, pick up some ready-baked goodies and fresh produce from the friendly stall owners at the market. On market days join up with a cooking class run by the Centre for Urban Education about Sustainable Agriculture (CUESA).

The Ferry Building, located at the foot of Market Street, is a great place to explore. This grand structure features a 240-foot (73-metre) clock tower modelled in a 12th-century Spanish style. It’s a fun place to people-watch and dine in one of the gourmet bistros or cafés. At the back of the Ferry Building enjoy uninterrupted views across the San Francisco Bay and the Bay Bridge to the south. The nearby Embarcadero Centre is a destination shopping and entertainment centre for tourists and locals alike.

Just over a mile north from the Ferry Building, at the foot of Bay Street, is Pier 33. Here you’ll find more places to people watch and eat lunch or grab a coffee, as well as the tour boats and the ferry to Alcatraz. A little further north is the Aquarium of the Bay and Fisherman’s Wharf. Investing in a cityPASS gives you all-in-one bargain access to these attractions and more.

The Embarcadero is an easy, level area of the “city of the seven hills,” making it perfect for a leisurely afternoon of walking. However, cable cars do run the length of the wharf road in both directions.


Popular places to visit

Things to do


Embarcadero Hotel Deals

Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St, San Francisco, CA
The price is CA $156 per night from Aug 26 to Aug 27
CA $156
CA $241 total
Aug 26 - Aug 27
includes taxes & fees
Book a stay at this eco-certified hotel in San Francisco. Enjoy free breakfast, free WiFi, and a 24-hour fitness center. Our guests praise the breakfast and ...
8.8/10 Excellent! (6,688 reviews)
"Very clean"

Reviewed on Aug. 21, 2025

Hotel Riu Plaza Fisherman's Wharf
Hyatt Regency San Francisco

Hyatt Regency San Francisco

4 out of 5
5 Embarcadero Center, San Francisco, CA
The price is CA $223 per night from Aug 28 to Aug 29
CA $223
CA $327 total
Aug 28 - Aug 29
includes taxes & fees
Stay at this 4-star eco-certified hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (1,813 reviews)
"Overall, a very positive experience. I recommend this Hyatt Regency."

Reviewed on Aug. 21, 2025

Hyatt Regency San Francisco
Holiday Inn Golden Gateway by IHG

Holiday Inn Golden Gateway by IHG

3.5 out of 5
1500 Van Ness Ave, San Francisco, CA
The price is CA $165 per night from Aug 25 to Aug 26
CA $165
CA $194 total
Aug 25 - Aug 26
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the pool ...
8.8/10 Excellent! (4,437 reviews)
"Sound proofing was better when this hotel was built. Even the elevator next to my room didn’t intrude. Fabulous views. Convenient parking. Loved this place."

Reviewed on Aug. 22, 2025

Holiday Inn Golden Gateway by IHG
Crowne Plaza San Francisco Airport by IHG

Crowne Plaza San Francisco Airport by IHG

3.5 out of 5
1177 Airport Blvd, Burlingame, CA
Fully refundable
The price is CA $140 per night from Aug 31 to Sep 1
CA $140
CA $159 total
Aug 31 - Sep 1
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in Burlingame. Enjoy free WiFi, room service, and a fitness center. Our guests praise the helpful staff and the ...
7.6/10 Good! (2,057 reviews)
"The only thing i didnt loke is that you have to pay for parking ."

Reviewed on Aug. 21, 2025

Crowne Plaza San Francisco Airport by IHG
Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St, San Francisco, CA
The price is CA $189 per night from Aug 24 to Aug 25
CA $189
CA $223 total
Aug 24 - Aug 25
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a fitness center, and valet parking (surcharge). Our guests praise the pool and ...
8.8/10 Excellent! (2,644 reviews)
Good Location
"Slightly dated but good value for money given the location right in Union Square. I honestly can’t give much of a review based on service as we were really only in the hotel to sleep."

Reviewed on Aug. 22, 2025

Handlery Union Square Hotel
Hilton San Francisco Financial District

Hilton San Francisco Financial District

4 out of 5
750 Kearny St, San Francisco, CA
The price is CA $178 per night from Aug 24 to Aug 25
CA $178
CA $210 total
Aug 24 - Aug 25
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), a fitness center, and WiFi (surcharge). Our guests praise the helpful ...
8.6/10 Excellent! (1,652 reviews)
"The property was great."

Reviewed on Aug. 21, 2025

Hilton San Francisco Financial District
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Embarcadero

Financial District - Ferry Building

Financial District

4.5/5(76 area reviews)

Enjoy the popular shops in Financial District. Embarcadero Center is a worthwhile stop, and you can jump on the metro at California St & Front St Stop or California St & Battery St Stop to see more of San Francisco.

Financial District
Chinatown showing street scenes

Chinatown

4/5(26 area reviews)

Dragon's Gate and Spofford Alley are top sights in Chinatown, and you should be sure to explore the popular shops. Hop aboard the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more sights in the area.

Chinatown
North Beach showing skyline and a city

North Beach

4.5/5(303 area reviews)

Adjacent to Chinatown and the Financial District, this "Little Italy" boasts Italian restaurants, cafes, and bakeries along Columbus Avenue and Washington Square. Explore the National Shrine of Saint Francis of Assisi and City Lights Bookstore.

North Beach
Union Square featuring a city and a skyscraper

Union Square

4/5(525 area reviews)

Major tourist destination in downtown San Francisco, Union Square boasts shopping, hotels, and theaters. Explore department stores, boutiques, and galleries, or catch a performance at various theaters. Enjoy the Dewey Monument and stunning views from nearby hotels. Easily accessible via cable car lines, buses, and subway systems.

Union Square
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Downtown San Francisco

2.5/5(84 area reviews)

Serving as San Francisco's central business district, this area boasts Northern California's two tallest buildings, the Salesforce Tower and Transamerica Pyramid. Explore shopping malls like the Embarcadero Center and enjoy parks such as Sue Biermann Park, all easily accessible via Muni bus and rail lines.

Downtown San Francisco
Nob Hill featuring street scenes and a city

Nob Hill

4.5/5(124 area reviews)

Luxury hotels, historic mansions, and Michelin-starred restaurants abound in this upscale area. Explore Union Square shopping district, Grace Cathedral, and the SF Masonic Auditorium for a taste of culture and history.

Nob Hill

Embarcadero

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