The best area to stay in Varazdin is within the Old Town, particularly around the main square, King Tomislav Square (Trg Kralja Tomislava), for an authentic and convenient experience.
This historic core is very walkable and is defined by its well-preserved Baroque architecture and cobbled streets. You'll find many of Varazdin's main attractions here, including the Varazdin Cathedral and the Old Town Castle, often referred to as the "Stari Grad." The area is dotted with cafes, restaurants, and local shops, making it easy to enjoy the city's offerings on foot.
Couples will find the Old Town particularly appealing. Its romantic streetscapes, numerous dining options, and proximity to cultural sites like the Croatian National Theatre make it an ideal base for a relaxed and culturally rich trip. Evening strolls through the illuminated streets are a lovely way to end the day.
For families, staying near the Old Town also offers convenience. The main pedestrian zones mean less worry about traffic, and there are several parks and green spaces within easy reach, such as the Varazdin City Park, which provides a nice spot for children to play.