Embarcadero

San Francisco

Embarcadero
Embarcadero
Embarcadero
Embarcadero
Embarcadero

Satisfy your appetite for adventure, entertainment and great food at San Francisco’s bustling waterfront.

The Embarcadero is a long and broad stretch of waterfront in San Francisco’s Financial District. It runs from AT&T Park, home of the San Francisco Giants, to Pier 45, one of the area’s numerous piers. Along its course are shops, restaurants, attractions and open spaces. You’ll also discover such tourist hits as the Fisherman’s Wharf neighbourhood and Pier 39, a waterfront hub of shops, restaurants and attractions.

The best way to take it all in is with a leisurely walk along the bay. Joggers also love this part of the city for its view of the sea and cool breezes off the water.

The Embarcadero is a magnet for foodies on Tuesday, Thursday and Saturday when the Ferry Plaza Farmers Market offers a wide variety organic offerings. More than 100 vendors line the pavement outside of the Ferry Building from 10 a.m. to 2 p.m. on Tuesday and Thursday, and 8 a.m. to 2 p.m. on Saturday. Browse the stalls selling flowers, fruit, cheese, vegetables, ice cream and pre-prepared meals. Even if you are not going near a kitchen during your vacation, pick up some ready-baked goodies and fresh produce from the friendly stall owners at the market. On market days join up with a cooking class run by the Centre for Urban Education about Sustainable Agriculture (CUESA).

The Ferry Building, located at the foot of Market Street, is a great place to explore. This grand structure features a 240-foot (73-metre) clock tower modelled in a 12th-century Spanish style. It’s a fun place to people-watch and dine in one of the gourmet bistros or cafés. At the back of the Ferry Building enjoy uninterrupted views across the San Francisco Bay and the Bay Bridge to the south. The nearby Embarcadero Centre is a destination shopping and entertainment centre for tourists and locals alike.

Just over a mile north from the Ferry Building, at the foot of Bay Street, is Pier 33. Here you’ll find more places to people watch and eat lunch or grab a coffee, as well as the tour boats and the ferry to Alcatraz. A little further north is the Aquarium of the Bay and Fisherman’s Wharf. Investing in a cityPASS gives you all-in-one bargain access to these attractions and more.

The Embarcadero is an easy, level area of the “city of the seven hills,” making it perfect for a leisurely afternoon of walking. However, cable cars do run the length of the wharf road in both directions.


Popular places to visit

Things to do


Embarcadero Hotel Deals

Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St San Francisco CA
The price is CA $194 per night from May 28 to May 29
CA $194
CA $286 total
May 28 - May 29
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free WiFi, and a 24-hour fitness center. Our guests praise the breakfast ...
9/10 Wonderful! (7,469 reviews)
Great location

Reviewed on May 16, 2026

Hotel Riu Plaza Fisherman's Wharf
Hilton San Francisco Financial District

Hilton San Francisco Financial District

4 out of 5
750 Kearny St San Francisco CA
The price is CA $167 per night from May 25 to May 26
CA $167
CA $196 total
May 25 - May 26
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), a fitness center, and WiFi (surcharge). Our guests praise the helpful ...
8.8/10 Excellent! (2,769 reviews)
Great service. Wonderful room. Convenient location.

Reviewed on May 16, 2026

Hilton San Francisco Financial District
Club Quarters Hotel in San Francisco

Club Quarters Hotel in San Francisco

4 out of 5
424 Clay St San Francisco CA
The price is CA $174 per night from May 28 to May 29
CA $174
CA $205 total
May 28 - May 29
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the helpful staff and ...
9/10 Wonderful! (3,160 reviews)
Amenities were great and location was the best. The hotel staff were courteous and the coffee option in the lobby was the best. Everything about this hotel is a flying star.

Reviewed on May 14, 2026

Club Quarters Hotel in San Francisco
Holiday Inn Golden Gateway by IHG

Holiday Inn Golden Gateway by IHG

3.5 out of 5
1500 Van Ness Ave San Francisco CA
The price is CA $186 per night from May 25 to May 26
CA $186
CA $219 total
May 25 - May 26
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the pool ...
9/10 Wonderful! (5,749 reviews)
it was amazing

Reviewed on May 16, 2026

Holiday Inn Golden Gateway by IHG
Parc 55 San Francisco - A Hilton Hotel

Parc 55 San Francisco - A Hilton Hotel

4 out of 5
55 Cyril Magnin St San Francisco CA
The price is CA $212 per night from Jun 5 to Jun 6
CA $212
CA $249 total
Jun 5 - Jun 6
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the ...
8.6/10 Excellent! (1,486 reviews)
PARKING way to COSTLY per night .

Reviewed on May 15, 2026

Parc 55 San Francisco - A Hilton Hotel
Handlery Union Square Hotel

Handlery Union Square Hotel

3.5 out of 5
351 Geary St San Francisco CA
The price is CA $226 per night from Jun 7 to Jun 8
CA $226
CA $266 total
Jun 7 - Jun 8
includes taxes & fees
Book a stay at this family-friendly hotel in San Francisco. Enjoy free WiFi, a fitness center, and valet parking (surcharge). Our guests praise the pool and ...
8.8/10 Excellent! (3,121 reviews)
Great for travel needs

Reviewed on May 16, 2026

Handlery Union Square Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Embarcadero

Financial District

Financial District

4.5/5(77 area reviews)

Enjoy the popular shops in Financial District. Embarcadero Center is a worthwhile stop, and you can jump on the metro at California St & Front St Stop or California St & Battery St Stop to see more of San Francisco.

Financial District
Chinatown

Chinatown

4/5(27 area reviews)

St. Mary Square and Dragon's Gate are top sights in Chinatown, and you should be sure to explore the popular shops. Hop aboard the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more sights in the area.

Chinatown
North Beach

North Beach

4.5/5(315 area reviews)

Adjacent to Chinatown and the Financial District, this "Little Italy" boasts Italian restaurants, cafes, and bakeries along Columbus Avenue and Washington Square. Explore the National Shrine of Saint Francis of Assisi and City Lights Bookstore.

North Beach
Union Square

Union Square

4/5(531 area reviews)

Major tourist destination in downtown San Francisco, Union Square boasts shopping, hotels, and theaters. Explore department stores, boutiques, and galleries, or catch a performance at various theaters. Enjoy the Dewey Monument and stunning views from nearby hotels. Easily accessible via cable car lines, buses, and subway systems.

Union Square
San Francisco skyline, Oracle Park, and a bustling marina at sunrise. Aerial view of the city's iconic landmarks. South Beach Harbor, San Francisco, California, USA

South Park

Known for its fascinating museums, popular shops, and acclaimed art galleries, there's plenty to explore in South Park. Top attractions like Oracle Park and Brannan Street Wharf are major draws. Catch the metro at 2nd & King Station or Fourth-Brannan Station to see more of the city.

South Park
Downtown San Francisco

Downtown San Francisco

2.5/5(85 area reviews)

Serving as San Francisco's central business district, this area boasts Northern California's two tallest buildings, the Salesforce Tower and Transamerica Pyramid. Explore shopping malls like the Embarcadero Center and enjoy parks such as Sue Biermann Park, all easily accessible via Muni bus and rail lines.

Downtown San Francisco


Embarcadero

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