We were looking for a reasonably priced hotel in London, and didnt expect to spend uchy time there - just for sleeping. And this really fit the bill. The hotel is well located close to 2 tube stations serving different lines. There are plenty of restaurants and shopping very nearby - as well as Kensington Park. The rooms are very small by American standards but had everything you need, were comfortable and very clean.
Recommend you do NOT get room overlooking garden, as there is a decent bit of street noise and you can even smell smoking, if you have the windows open, as we needed to.
Front desk staff were just "meh." But we plan to revisit this hotel when returning to London, as overall it worked very well for us.