Jam Factory Tours and Activities

Pick up a fresh outfit, catch up with friends over lunch or watch a new film at this historic shopping, dining and entertainment complex in South Yarra.

South Yarra’s historic Jam Factory is a shopping centre and entertainment complex housed within an elegant 19th-century factory building. Once the home of the Victorian Brewery and the IXL Jam production line, the Jam Factory is now a modern complex filled with fashion stores, cafés, restaurants and a large cinema complex. Spend the day exploring the Jam Factory’s exciting retail outlets and dining precinct, admire the structure’s stunning architecture or catch one of the latest new release films at the cinema.

Escape a rainy day on Chapel Street and enter the Jam Factory via its stately main entrance. Admire its neo-Roman-style columns and classic red brick. The colourful panes of glass in the star-shaped window above the entryway catch the light. This pretty star motif is repeated in the heart of the building, in the enormous star-shaped skylight in the main area’s roof. Stroll around the expansive main foyer and check out mosaics on the walls and patterned tiling on the floors.

Refresh your wardrobe with a visit to the Jam Factory’s extensive selection of fashion boutiques and retail outlets. Grab a meal from one of the diverse dining options dotted throughout the shopping complex, from tasty franchise restaurants to salad bars and cafés. Check out what’s screening at the Jam Factory’s Village Cinemas complex. Grab some snacks from the candy bar and enjoy watching a new-release film at the cinema’s state-of-the-art theatres.

The Jam Factory is free to visit and open daily, with various opening times for individual retail and food outlets. The complex is closed on Christmas Day. Car parking is available at the Jam Factory’s attached parking lot. Reach the Jam Factory within a 10-minute walk from South Yarra Train Station, or catch the tram that services Chapel Street.

For further shopping and dining experiences, explore nearby Chapel Street to find boutique fashion stores, designer shops and an extensive range of restaurants and cafés.