The best time to go to Rūjiena is during the summer months, from June to August, when the weather is at its warmest and most pleasant.
These months offer long daylight hours, with the sun often staying up until late in the evening. This is ideal for exploring the natural beauty surrounding Rūjiena, such as hiking or cycling along the Rūja River or visiting local farms. For couples, the extended daylight provides ample opportunity for relaxed evenings outdoors.
Early autumn, specifically September, can also be a lovely time to visit. The air is crisp, and the surrounding forests begin to show beautiful autumnal colours. While the weather becomes cooler, it's still suitable for outdoor activities and experiencing the local harvest celebrations.