What to do in Florence, AL

Activities, attractions and tours

Florence which includes heritage architecture and a park
Florence
Florence featuring a house
Florence which includes a house
Frank Lloyd Wright Rosenbaum House which includes a house and interior views

Florence Attractions

Let Expedia help you experience the best that Florence has to offer! If you’re looking for fun itinerary ideas, we can provide you with a list of the top sightseeing attractions, as well as helping you to find unmissable activities. Whether you’re travelling with your family, planning a romantic trip with your loved one, or visiting on business, we’ll make it easy to plan an unforgettable holiday that checks all the boxes.

Activities and Tours

Florence is crammed with must-see places to visit and things to do. We can help you decide where to stay, and make it a breeze to explore the surrounding areas with our guides on where to go, what to see and when to see it. No matter how long your stay, it’s easy to find places of interest in Florence to make sure that you enjoy your experience to the fullest and don’t miss a thing. Leave the local knowledge to us and leave the hassle behind.

If you’re planning a visit, why not check out our handy guides to places of interest in the area? You can browse lists of things to do, learn about the most popular attractions, and get help with planning the details of your trip. Expedia makes it easy for you to check out all the top sights.

Florence Attractions

Expedia has something for everyone, so whether you’re planning to get active on a summer holiday, put a spring in your step with a romantic rendezvous, or pamper yourself with a leisurely winter trip, you’ll find plenty of attractions to keep you entertained. In addition to scheduling local tours, booking reservations and scoring advance event tickets, Expedia makes it easy to book your flight, hotel and rental car in advance, all on one consolidated travel itinerary, making for hassle-free travel and freeing you up to explore the sights of Florence.

Looking for things to do can be time consuming, but we can take the hassle out of planning your holiday. Whether you’re looking to get active in the great outdoors, sample the cuisine or catch up with the vibrant local culture, our guides to Florence attractions ensure that you’ll have a successful trip, whatever the season.

Explore thousands of activities with free cancellation and no added fees.

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What to do in Florence

Discover the most popular places to visit in Florence

University of North Alabama

Enjoy the collegiate vibe when you visit University of North Alabama, during your travels in Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

North Alabama Medical Center

Though North Alabama Medical Center might be what brings you to town, perhaps you'll have a chance to explore more of Florence while you are here.

North Alabama Medical Center

Renaissance Tower

Find out about the history of Florence when you take a trip to Renaissance Tower. Stroll along the riverfront or experience the area's live music.

Renaissance Tower

Blackberry Trail Golf Course

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

Kennedy-Douglass Center for the Arts

You can spend time exploring the galleries in Kennedy-Douglass Center for the Arts during your trip to Florence. Stroll along the riverfront or experience the area's live music.

Kennedy-Douglass Center for the Arts

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

Shoals Community Theater

You can enjoy a show at Shoals Community Theater during your stay in Florence. Stroll along the riverfront or experience the area's live music.

Shoals Community Theater

Key Cave National Wildlife Refuge

Explore the great outdoors at Key Cave National Wildlife Refuge, a lovely green space in Florence. Stroll along the riverfront or experience the area's live music.

Key Cave National Wildlife Refuge

Explore areas of Florence

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East Florence

If you're spending some time in East Florence, Renaissance Tower and Wilson Lake are top sights worth seeing.

East Florence

 

Looking for fun things to do nearby? Check things to do near me to find and book the best things to do, fun activities, and top attractions wherever you happen to be.

 

 

Frequently asked questions

Is Florence worth visiting?
One of the most common things to do in Florence is explore Renaissance Tower. Check this top sight off your agenda, then discover more of the area's golfing and watersports.
How do I spend a day in Florence?
Start your adventures with a visit to Renaissance Tower and Blackberry Trail Golf Course. Then, tour different parts of Florence for a quick bite and some shopping.
What is the top tourist attraction in Florence?
Don't go home without visiting Renaissance Tower, rated the top tourist attraction in Florence.
Is three days enough to stay in Florence?
You can easily visit popular sights like Renaissance Tower, Blackberry Trail Golf Course and River Heritage Park with a three-day stay in Florence. On average, many travellers book two days here. There's plenty to explore nearby too, so stay a little longer and head to Tuscumbia.
Is Florence a walkable city?
With popular neighbourhoods and top attractions within walking distance of the city centre, Florence is a good destination to see on foot. Have fun wandering between Renaissance Tower and River Heritage Park. Then take a stroll around East Florence, located 3 kilometres from downtown, and North Florence, which is about 2 kilometres away.
What are some activities to do in Florence with kids?
Deciding what to do in Florence with kids is easier than ever. Whether you have teenagers or toddlers, there's no shortage of family-friendly sights and activities to keep everyone happy here.

What to do in Florence for adults?
Adults of all ages will find lots of things to do in Florence. Whether you're into local cuisine, outdoor pursuits or just love exploring new places, there's something here for everyone.
Are there free things to do in Florence?
From enjoying parks to strolling around exciting neighbourhoods, it's a breeze to find free things to do in Florence. If you're in need of ideas, get some recommendations from a local tour guide. River Heritage Park is a top spot for anyone wanting to save on their sightseeing adventures.