Florence

Travel Guide

Florence which includes heritage architecture and a park
Florence which includes a house and interior views
Florence featuring a house
Florence which includes a house
Frank Lloyd Wright Rosenbaum House which includes a house and interior views

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

Wilson Park Fountain Downtown Florence Alabama Spring Sunny with Two Concrete Benches on either Side

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is CA $234 per night from Mar 26 to Mar 27
CA $234
CA $270 total
Mar 26 - Mar 27
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (843 reviews)
This hotel has NO sound proofing between rooms! That part was awful! We could hear others conversations, what they were watching on TV and LOUD snoring!! It was like they were in the same room! Just didn’t feel like we had any privacy.

Reviewed on Mar 22, 2026

The Stricklin Hotel
Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is CA $370 per night from Mar 29 to Mar 30
CA $370
CA $426 total
Mar 29 - Mar 30
includes taxes & fees
Book a stay at this spa resort in Florence. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9.2/10 Wonderful! (770 reviews)
The spa attendant for our couples massage treatment my husband different.

Reviewed on Mar 25, 2026

Renaissance Shoals Resort & Spa
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is CA $162 per night from Apr 5 to Apr 6
CA $162
CA $186 total
Apr 5 - Apr 6
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (792 reviews)
AC not much.

Reviewed on Mar 24, 2026

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Lagniappe in Florence

Lagniappe in Florence

Florence AL
Stay at this vacation home in Florence. Enjoy free WiFi, laundry facilities, and an in-room coffeemaker. Popular attractions Tom Braly Stadium and Pope's Tavern ...
9.8/10 Exceptional! (34 reviews)
This property was EXCEPTIONALLY clean and truly felt like home. Everything was comfortable, and welcoming—we would definitely stay again.

Reviewed on Mar 22, 2026

Lagniappe in Florence
ReNew At JW's & bring your Dog too!

ReNew At JW's & bring your Dog too!

Florence AL
Stay at this vacation home in Florence. Enjoy free WiFi, a garden, and laundry facilities. Popular attractions River Heritage Park and Tom Braly Stadium are ...
10/10 Exceptional! (3 reviews)
Quiet neighborhood, central to everything. Florence, Muscle Shoals, restaurants. Everything within 10 minute drive.

Reviewed on Mar 17, 2026

ReNew At JW's & bring your Dog too!
Charming 4-bedroom condo with WiFi and AC in marvelous Florence

Charming 4-bedroom condo with WiFi and AC in marvelous Florence

Florence AL
Stay at this condo in Florence. Enjoy laundry facilities and air conditioning. Popular attractions Kennedy-Douglass Center for the Arts and Pope's Tavern Museum ...
9.8/10 Exceptional! (22 reviews)
Location close to downtown area restaurants and shops. The garage parking very much appreciated.Communication with Host was very good.Safe and quiet neighborhood.

Reviewed on Feb 22, 2026

Charming 4-bedroom condo with WiFi and AC in marvelous Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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