Florence

Travel Guide

Florence which includes heritage architecture and a park
Florence
Florence featuring a house
Florence which includes a house
Frank Lloyd Wright Rosenbaum House which includes a house and interior views

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Renaissance Tower and Wilson Lake are top sights worth seeing.

East Florence
Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place, Florence, AL
The price is CA $394 per night from Aug 3 to Aug 4
CA $394
CA $453 total
Aug 3 - Aug 4
includes taxes & fees
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. ...
9/10 Wonderful! (719 reviews)
"Very Nice atmosphere!!"

Reviewed on Jul. 21, 2025

Renaissance Shoals Resort and Spa
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive, Florence, AL
The price is CA $92 per night from Jul 26 to Jul 27
CA $92
CA $106 total
Jul 26 - Jul 27
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.2/10 Good! (817 reviews)
"Night shift worker was really nice and helpful, easy check in, it was quite, pool was warm which i found was awesome, good breakfast, room was clean and presentable"

Reviewed on Jul. 22, 2025

Baymont by Wyndham Florence/Muscle Shoals
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
The price is CA $206 per night from Jul 27 to Jul 28
CA $206
CA $238 total
Jul 27 - Jul 28
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (721 reviews)
"Nice"

Reviewed on Jul. 21, 2025

The Stricklin Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
The Retreat with  Wilson Dam view & Water Aces

The Retreat with Wilson Dam view & Water Aces

Florence
Stay at this vacation home in Florence. Enjoy free WiFi, private pools, and a garden. Popular attractions Regency Square Mall and Renaissance Tower are located ...
8.6/10 Excellent! (66 reviews)
Awesome view
"Beautiful home with amazing lake views from every room. Pool was very clean & perfect for our stay."

Reviewed on Jun. 23, 2025

The Retreat with Wilson Dam view & Water Aces
Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!

Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!

2 out of 5
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, laundry facilities, and patios. Popular attractions Kennedy-Douglass Center for the Arts and Tom Braly ...
9.4/10 Exceptional! (15 reviews)
Loved the house!
"Great place and appreciated everything being labeled and explained!"

Reviewed on Jul. 15, 2025

Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!
The Cozy Cottage of Florence!

The Cozy Cottage of Florence!

Florence
Stay at this vacation home in Florence. Enjoy laundry facilities, an in-room coffeemaker, and in-room fireplaces. Popular attractions Cox Creek Tennis Center ...
8.8/10 Excellent! (7 reviews)
"The property was very clean Well kept the owner was very nice and helpful. Not the best if you have a fishing boat."

Reviewed on Jun. 25, 2025

The Cozy Cottage of Florence!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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