Florence

Travel Guide
Frank Lloyd Wright Rosenbaum House which includes interior views and a house
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Renaissance Tower and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is CA $216 per night from Apr. 7 to Apr. 8
CA $216
CA $240 total
includes taxes & fees
Apr 7 - Apr 8
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (460 reviews)
LOVE THIS HOTEL
"Love this hotel. Nice people who run it, great staffing, fantastic location, good price. Walking distance to food/shopping. BBB right down stairs, yummy breakfast!"

Reviewed on Mar. 22, 2024

The Stricklin Hotel
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is CA $131 per night from Apr. 14 to Apr. 15
CA $131
CA $146 total
includes taxes & fees
Apr 14 - Apr 15
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the clean rooms in our reviews. Popular ...
8.8/10 Excellent! (542 reviews)
"Great hotel. Great space. Clean. Only composes thin walls and thin ceiling"

Reviewed on Mar. 24, 2024

Comfort Suites Florence Shoals Area
Baymont by Wyndham Florence/Muscle Shoals
Baymont by Wyndham Florence/Muscle Shoals
2.5 out of 5
115 Ana Drive, Florence, AL
The price is CA $97 per night from Apr. 1 to Apr. 2
CA $97
CA $107 total
includes taxes & fees
Apr 1 - Apr 2
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean rooms ...
7.4/10 Good! (633 reviews)
Pancake machine oops!
"My only disappoiontment was at breakfast since the pancake machine was not working😩"

Reviewed on Mar. 22, 2024

Baymont by Wyndham Florence/Muscle Shoals
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Waterfront Lake House on Wilson Lake
Waterfront Lake House on Wilson Lake
Florence
Stay at this vacation home in Florence. Enjoy WiFi, onsite parking, and an in-room DVD player. Popular attractions Shoals Golf Club and Blackberry Trail Golf ...
9.8/10 Exceptional! (16 reviews)
Nicks place
"Very nice. No issues."

Reviewed on Feb. 26, 2024

Waterfront Lake House on Wilson Lake
The Retreat with  Wilson Dam view & Water Aces
The Retreat with Wilson Dam view & Water Aces
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, private pools, and onsite parking. Popular attractions Regency Square Mall and Renaissance Tower are ...
8.6/10 Excellent! (53 reviews)
Holiday Retreat
"Our 2nd stay at this beautiful home. We stayed last year and had could not wait to come back! This trip was as enjoyable as our last. The home is very large and fits our family get together well, the view is beyond gorgeous , the location is amazing, close to everything, and Rafi is the best host, ..."

Reviewed on Dec. 27, 2023

The Retreat with Wilson Dam view & Water Aces
Charming Florence Getaway w/ Fireplace & Grill!
Charming Florence Getaway w/ Fireplace & Grill!
Florence
Stay at this family-friendly vacation home in Florence. Enjoy onsite parking, a garden, and barbecue grills. Popular attractions Larimore Home and Children's ...
9.4/10 Exceptional! (20 reviews)
Nice small home.
"The property was as descibed. Comfortable beds.The cleaning wasn't completed prior to our arrival, but was completed the next day."

Reviewed on Mar. 21, 2024

Charming Florence Getaway w/ Fireplace & Grill!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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