The best area to stay in Kota Bharu is the city centre, particularly around Jalan Sultanah Zainab and Jalan Kebun Sultan.This area is the heart of Kota Bharu, offering easy access to most of the city's key attractions. You'll find a concentration of hotels, restaurants, and shops here. The central market, Pasar Siti Khadijah, is a short walk away, and many of the museums and historical sites are also within easy reach.For families, staying in the city centre is incredibly convenient. The proximity to attractions like the Handicraft Village and Craft Museum, as well as the Istana Jahar (Royal Museum), means less travel time and more time exploring. There are also plenty of local eateries offering a variety of food options suitable for all tastes.Couples looking for a comfortable and convenient base will also appreciate the city centre. It allows for relaxed strolls to explore the local culture, from the bustling markets to the more tranquil Royal Museum.