The best area to stay in Taounate is generally within the town centre itself, particularly around the main square and the areas immediately surrounding it.
This central area offers the most convenience for visitors. You'll find local shops, traditional eateries, and the main souk (market) within easy walking distance. The layout is quite compact, making it simple to explore on foot.
For travellers looking to experience daily life and have easy access to local amenities, staying near the central square is ideal.