The best area to stay in Jurmala is Majori, which is considered the heart of the resort city.
Majori is the main pedestrian street, Jomas Street, runs through it, offering a wide selection of restaurants, cafes, and boutiques. It's also home to the Jurmala Cultural Centre and the iconic Globe monument. The beach in Majori is well-maintained and easily accessible, making it a central point for both relaxation and activities.
Couples looking for a refined beach holiday will find Majori particularly appealing. The area provides direct access to the expansive white sand beach, superb for leisurely strolls or simply enjoying the Baltic Sea. Evenings can be spent dining at one of the many quality restaurants along Jomas Street or enjoying a cultural event.
For those seeking a more tranquil and residential experience, Dzintari, just to the east of Majori, is an excellent alternative. It's home to the Dzintari Forest Park, a beautiful green space with walking trails and a viewing tower, and the famous Dzintari Concert Hall. While still centrally located, it offers a calmer pace, ideal for families.
Families will appreciate Dzintari for its peaceful environment and direct access to the forest park, which provides plenty of space for children to play.