The best area to stay in Jõhvi is the town centre, particularly around Keskväljak (Central Square).
This area is the heart of Jõhvi, offering the most convenience and amenities. You'll find a pedestrian-friendly layout with shops, cafes, and restaurants all within easy walking distance. Keskväljak itself is a pleasant open space, often hosting local events, and the nearby Jõhvi Concert Hall is a popular landmark.
Couples looking for a relaxing and convenient stay will find the town centre ideal. It provides easy access to dining options and the town's cultural offerings, such as the Jõhvi Fortress Church, allowing for enjoyable evenings out without needing to travel far.
For solo travellers, staying in the town centre offers the most practical experience. Everything you need is close by, from places to eat to local attractions, making it simple to explore Jõhvi at your own pace.