East Florence
Florence
Visit East Florence
Popular places to visit
Shoals Conference Center
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
River Heritage Park
After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.
University of North Alabama
Enjoy the collegiate vibe when you visit University of North Alabama, during your travels in Florence. Stroll along the riverfront or experience the area's live music.
Blackberry Trail Golf Course
Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.
Kennedy-Douglass Center for the Arts
Enjoy an outing to Kennedy-Douglass Center for the Arts during your stay in Florence. Discover the bars and its live music while you're in the area.
McFarland Park
After visiting McFarland Park, make a plan to see the other sights and activities in Florence. While in this family-friendly area, you can savor the top-notch restaurants.
Things to do
Alabama: Florence/Muscle Shoals Multi-Attraction Pass
Sheffield: Muscle Shoals Sound Studio Guided Tour
Muscle Shoals Sound Studio Tour in Sheffield Alabama
East Florence Hotel Deals
Renaissance Shoals Resort & Spa
Loved the decor that was related to the Muscle Shoals music history. The only things I didn’t like were the pillows, flat and I would have liked a coffee pot in the room. All staff excellent. Great dining experience in Grill 360. Good music in Swampers Bar and Grill. The pool area is beautiful.
Reviewed on May 7, 2026
Residence Inn Florence Marriott
The hotel is a well equipped and maintained facility in a small town. Staff members are friendly and efficient. I don't like the Marriott set up with only part of the bath area being private ( doesn't allow for one to arise and not disturb traveling partner).
Reviewed on May 2, 2026
Budget Inn & Suites
Was really clean nice room. The staff was friendly. For older mom n pop hotel was cozy place to stay the night. Thank you
Reviewed on May 8, 2026
ReNew At JW's & bring your Dog too!
Very cute house in a friendly neighborhood close to downtown and other activities. Loved the front porch. It was unfortunate that a water main had broken in the neighborhood, so we had very little water pressure. The host and management were great and communication was very good. Check in was very ...
Reviewed on Apr 24, 2026
Days Inn by Wyndham Muscle Shoals Florence
Great place to stay, close to everything you need.
Reviewed on May 7, 2026
The Stricklin Hotel
The BBB breakfast place attached to the hotel is AWESOME!!!
Reviewed on May 8, 2026
