The best area to stay in Zlatograd is the Zlatograd Architectural and Ethnographic Complex, which forms the historic heart of the town.
This area is the main attraction for visitors, showcasing well-preserved traditional Bulgarian architecture from the 19th century. It's a pedestrian-friendly zone with cobbled streets, featuring artisan workshops, small museums, and traditional eateries. The complex is centred around a main square and follows the banks of the Varbitsa River for a short stretch.
Couples looking for a romantic and culturally rich experience will find this area particularly appealing. You can explore the craft shops together, enjoy traditional meals at local taverns, and take leisurely strolls along the narrow streets, soaking in the historic setting.
For families, staying within or very close to the Zlatograd Architectural and Ethnographic Complex offers convenience and activities.