The best area to stay in Rioja is in the town centre, particularly around the Plaza de Armas.
This area is the heart of Rioja, offering a convenient base for exploring. You'll find many of the town's services, shops, and places to eat clustered around the main square. The Plaza de Armas itself is a pleasant spot with green spaces and often hosts local activities.
For couples, staying near the Plaza de Armas provides easy access to local restaurants and a relaxed evening stroll. Many hotels in this area are within walking distance of the central market, where you can experience local life.
Travellers looking for convenience will appreciate accommodation in this central area.