The best area to stay in Nueva Cajamarca is the town centre, particularly around the main square, Plaza de Armas.
This central area is the hub of activity in Nueva Cajamarca. It's where you'll find most of the local businesses, including banks, shops, and eateries. The streets directly off the Plaza de Armas, such as Jirón Cajamarca and Jirón San Martín, are particularly well-serviced and convenient for visitors. The general layout is easy to navigate, with most amenities within a short walk.
For couples, staying near the Plaza de Armas is ideal as it provides easy access to local restaurants and cafes, superb for evenings out. You're also well-placed to explore the town's local market and enjoy the relaxed pace of life.
Solo travellers will also find the town centre to be the most convenient option.