Title: Visit Florence: Best of Florence Tourism | Expedia Travel Guide - Expedia.ca [Hotels in Florence](https://expedia.ca/Florence-Hotels.d6057726.Travel-Guide-Hotels)[Vacation Rentals in Florence](https://expedia.ca/Florence-Vacation-Rentals.d6057726.Travel-Guide-VacationRentals)[Flights to Florence](https://expedia.ca/Cheap-Flights-To-Florence.d6057726.Travel-Guide-Flights)[Florence Car Rentals](https://expedia.ca/Car-Rentals-In-Florence.d6057726.Car-Rental-Guide)[Florence Vacation Packages](https://expedia.ca/Florence.d6057726.Destination-Travel-Guides) # Florence ## Travel Guide ![Florence which includes heritage architecture and a park](https://images.trvl-media.com/place/6057726/2d7bb5b7-fe34-450f-a4e8-df20dcc7f106.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Florence which includes heritage architecture and a park](https://images.trvl-media.com/place/6057726/2d7bb5b7-fe34-450f-a4e8-df20dcc7f106.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Florence which includes a house and interior views](https://images.trvl-media.com/place/6057726/53a6e998-fb3b-4365-9bf1-6ddec669104d.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Florence featuring a house](https://images.trvl-media.com/place/6057726/651355e1-937f-4b36-b4a9-ee371916df7a.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Florence which includes a house](https://images.trvl-media.com/place/6057726/bdb9ae46-7ad7-4181-ba32-3bb54b99e01d.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ## Visit Florence Where to stay Things to do #### Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure. Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers. Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley. Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions. Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.” Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake. Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful. ### Where to stay in Florence ![Wilson Park Fountain Downtown Florence Alabama Spring Sunny with Two Concrete Benches on either Side](https://images.trvl-media.com/place/553248635976471696/425c00dc-f55c-4450-b4c7-776aae699032.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### East Florence If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing. [](https://expedia.ca/Florence-East-Florence.dx553248635976471696) - Florence Hotel Deals - Vacation Rentals in Florence ![The Stricklin Hotel](https://images.trvl-media.com/lodging/29000000/28810000/28803300/28803264/a6f0c75f_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### The Stricklin Hotel 317 N Court St Florence AL CA $233 CA $269 total Mar 3 - Mar 4 includes taxes & fees Book a stay at this business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ... 8.8/10 Excellent! (817 reviews) Nice staff clean. Might want to bring ear plugs as you can hear people in halls and neighboring rooms. Reviewed on Jan 19, 2026 [](https://expedia.ca/Hotel-Search?startDate=03%2F03%2F2026&endDate=04%2F03%2F2026&selected=28803264&PinnedHotelID=28803264&HadPinnedHotel=true®ionId=6057726) ![Renaissance Shoals Resort and Spa](https://images.trvl-media.com/lodging/2000000/1200000/1192100/1192023/e28d096a_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Renaissance Shoals Resort and Spa 10 Hightower Place Florence AL CA $368 CA $423 total Feb 22 - Feb 23 includes taxes & fees Book a stay at this spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. Popular ... 9/10 Wonderful! (754 reviews) The staff was excellent! We made it out of the ice storm in MS. We had no powe and no water with a 5 month old and 3 year old. The staff was so accommodating. So thankful for this beautiful Resort to take shelter in. Thank you all! Reviewed on Jan 27, 2026 [](https://expedia.ca/Hotel-Search?startDate=22%2F02%2F2026&endDate=23%2F02%2F2026&selected=1192023&PinnedHotelID=1192023&HadPinnedHotel=true®ionId=6057726) ![Baymont by Wyndham Florence/Muscle Shoals](https://images.trvl-media.com/lodging/1000000/70000/67100/67060/c13613f0_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Baymont by Wyndham Florence/Muscle Shoals 115 Ana Drive Florence AL CA $101 CA $116 total Feb 9 - Feb 10 includes taxes & fees Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ... 7.2/10 Good! (901 reviews) Good stay. Clean room. Front desk friendly and efficient. Reviewed on Jan 21, 2026 [](https://expedia.ca/Hotel-Search?startDate=09%2F02%2F2026&endDate=10%2F02%2F2026&selected=67060&PinnedHotelID=67060&HadPinnedHotel=true®ionId=6057726) [See all 404 properties in Florence](https://expedia.ca/Hotel-Search?rfrrid=TG.LP.Hotels.DestinationExperience&startDate=08%2F02%2F2026&endDate=09%2F02%2F2026®ionId=6057726) Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply. ![Charming 4-bedroom condo with WiFi and AC in marvelous Florence](https://images.trvl-media.com/lodging/112000000/111710000/111704400/111704375/404cb2c3_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Charming 4-bedroom condo with WiFi and AC in marvelous Florence Florence AL Stay at this condo in Florence. Enjoy laundry facilities and air conditioning. Popular attractions Kennedy-Douglass Center for the Arts and Pope's Tavern Museum ... 9.8/10 Exceptional! (20 reviews) This was an excellent location for our stay and accommodated us with excellent living and sleeping space. My only complaint is the wash clothes were thin and rough. We felt safe and secure with the garage being a plus Reviewed on Dec 30, 2025 [](https://expedia.ca/Florence-Hotels-Charming-4-Bedroom-Condo-With-WiFi-And-AC-In-Marvelous-Florence.h111704375.Hotel-Information) ![Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!](https://images.trvl-media.com/lodging/110000000/109120000/109110300/109110240/6cd04f80_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly! Florence AL Stay at this vacation home in Florence. Enjoy free WiFi, laundry facilities, and patios. Popular attractions Kennedy-Douglass Center for the Arts and Tom Braly ... 9.6/10 Exceptional! (24 reviews) Very welcome and communicative hosts, cute house with a fun mix of antique furniture and decor with modern appliances. Hope we can stay here on another trip to Florence in the future. Reviewed on Jan 10, 2026 [](https://expedia.ca/Florence-Hotels-Welcome-To-715-Cute-Home-In-Downtown-Florence-3-Bedrooms.h109110240.Hotel-Information) ![Rare Find Downtown Florence 2 Br](https://images.trvl-media.com/lodging/95000000/94380000/94378700/94378690/eb287c3d_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Rare Find Downtown Florence 2 Br Florence AL Stay at this vacation home in Florence. Enjoy patios. Popular attractions W.C. Handy Home and Shoals Community Theater are located nearby. 9.2/10 Wonderful! (23 reviews) Everything was great. Reviewed on Dec 8, 2025 [](https://expedia.ca/Florence-Hotels-Rare-Find-Downtown-Florence-2-Br.h94378690.Hotel-Information) [See all properties in Florence](https://expedia.ca/Hotel-Search?rfrrid=TG.LP.Hotels.DestinationExperience®ionId=6057726&sort=VACATION_RENTAL) Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply. ## Check Florence hotel availability [Tonight ](https://expedia.ca/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=2026-02-07&endDate=2026-02-08)[Feb 7 - Feb 8](https://expedia.ca/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=2026-02-07&endDate=2026-02-08) [Tomorrow night ](https://expedia.ca/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=2026-02-08&endDate=2026-02-09)[Feb 8 - Feb 9](https://expedia.ca/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=2026-02-08&endDate=2026-02-09) [Next weekend ](https://expedia.ca/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=13%2F02%2F2026&endDate=15%2F02%2F2026)[Feb 13 - Feb 15](https://expedia.ca/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=13%2F02%2F2026&endDate=15%2F02%2F2026) ### Popular places to visit #### University of North Alabama Enjoy the collegiate vibe when you visit University of North Alabama, during your travels in Florence. Stroll along the riverfront or experience the area's live music. [](https://expedia.ca/University-Of-North-Alabama-Florence.d6097648.Vacation-Attraction) #### North Alabama Medical Center Though North Alabama Medical Center might be what brings you to town, perhaps you'll have a chance to explore more of Florence while you are here. [](https://expedia.ca/North-Alabama-Medical-Center-East-Florence.d624548386272251904.Vacation-Attraction) #### Blackberry Trail Golf Course Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music. [](https://expedia.ca/Blackberry-Trail-Golf-Course-Florence.d553248621532655173.Vacation-Attraction) #### Kennedy-Douglass Center for the Arts You can spend time exploring the galleries in Kennedy-Douglass Center for the Arts during your trip to Florence. Stroll along the riverfront or experience the area's live music. [](https://expedia.ca/Kennedy-Douglass-Center-For-The-Arts-Florence.d6124347.Vacation-Attraction) #### Shoals Conference Center Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music. [](https://expedia.ca/Shoals-Conference-Center-East-Florence.d6124361.Vacation-Attraction) #### McFarland Park After visiting McFarland Park, make a plan to see the other sights and activities in Florence. While in this family-friendly area, you can savor the top-notch restaurants. [](https://expedia.ca/McFarland-Park-Florence.d927700339910676480.Vacation-Attraction) ### Things to do ![Sound Stuido](https://mediaim.expedia.com/localexpert/699089/4c0914ef-27d8-4a90-b572-7a200622ea8e.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Muscle Shoals Sound Studio Tour in Sheffield Alabama CA $35 per adult **80%** of travellers recommend [](https://expedia.ca/things-to-do/muscle-shoals-sound-studio-tour-in-sheffield-alabama.a699089.activity-details) [See all activities in Florence](https://expedia.ca/Things-To-Do-In-Florence.d6057726.Travel-Guide-Activities) ### Other places like Florence - Cities near Florence - Places of interest [Iron City](https://expedia.ca/Iron-City.dx553248634999283737)[North Florence](https://expedia.ca/North-Florence.dx553248635976384306) - [Blackberry Trail Golf Course ](https://expedia.ca/Blackberry-Trail-Golf-Course-Florence.d553248621532655173.Vacation-Attraction) ![](https://a.travel-assets.com/mad-service/footer/bnaBanners/BEX_Footer.jpg) ## Go further with the Expedia app Save on select hotels and earn double points when you book on the app. Our app deals help you to save on trips so you can travel more and manage it all on the go. 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