Florence

Travel Guide
Frank Lloyd Wright Rosenbaum House which includes interior views and a house
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is CA $203 per night from May 27 to May 28
CA $203
CA $226 total
includes taxes & fees
May 27 - May 28
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (500 reviews)
"I work in hotels, so it’s hard for me to really relax or sleep well in them. It was so nice here at The Stricklin, from checkin to checkout The bed was a king super comfortable and the bathroom was clean and they provided Dove shower products which my hair thanks you due to i forgot mine other hotels ..."

Reviewed on May 13, 2024

The Stricklin Hotel
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is CA $159 per night from May 26 to May 27
CA $159
CA $177 total
includes taxes & fees
May 26 - May 27
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the clean rooms in our reviews. ...
8.8/10 Excellent! (565 reviews)
Great stay!!
"The stay was very pleasant. Rooms were very clean and staff was so helpful."

Reviewed on May 13, 2024

Comfort Suites Florence Shoals Area
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST, an IHG Hotel
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST, an IHG Hotel
2.5 out of 5
180 Etta Gray Street, Florence, AL
The price is CA $140 per night from Jun. 2 to Jun. 3
CA $140
CA $156 total
includes taxes & fees
Jun 2 - Jun 3
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (472 reviews)
"Good"

Reviewed on May 16, 2024

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST, an IHG Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Cozy Cottage  Less than 10 mins to Pickwick Lake & Conference Center & Downtown!
Cozy Cottage Less than 10 mins to Pickwick Lake & Conference Center & Downtown!
Florence
Stay at this cottage in Florence. Enjoy free WiFi, patios, and an in-room coffeemaker. Popular attractions Shoals Conference Center and River Heritage Park are ...
9/10 Wonderful! (6 reviews)
Weekend getaway
"The cottage was so clean and close to great activities! We loved our stay and plan to visit again"

Reviewed on Mar. 27, 2024

Cozy Cottage Less than 10 mins to Pickwick Lake & Conference Center & Downtown!
Charming Florence Getaway w/ Fireplace & Grill!
Charming Florence Getaway w/ Fireplace & Grill!
Florence
Book a stay at this family-friendly vacation home in Florence. Enjoy a garden, patios, and cable/satellite TV service. Popular attractions Larimore Home and ...
9.4/10 Exceptional! (22 reviews)
Very cute house.
"The house is very comfortable and clean. In a great location."

Reviewed on Apr. 25, 2024

Charming Florence Getaway w/ Fireplace & Grill!
Rare Find Downtown Florence 2 Br
Rare Find Downtown Florence 2 Br
Florence
Stay at this vacation home in Florence. Popular attractions W.C. Handy Home and Shoals Community Theater are located nearby.
10/10 Exceptional! (6 reviews)
Great stay
"We booked this as a place to stay for my son's fishing tournament. It was convenient to the tournament location, and it was very clean. I would stay here again."

Reviewed on Apr. 24, 2024

Rare Find Downtown Florence 2 Br
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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