The best area to stay in Taroudant is within the city's historic walls, particularly near Place Assarag, as this puts you at the heart of the city's main attractions.
This central area is defined by its well-preserved ramparts and the bustling medina within. Place Assarag is the main square, a lively hub where you'll find cafes, restaurants, and the entrance to the souks. The medina's narrow, winding alleys are filled with artisan workshops, spice stalls, and traditional shops, offering an authentic experience of local life.
Couples looking for a romantic and culturally rich stay will appreciate the hotels and guesthouses inside the medina. They often feature beautiful courtyards, rooftop terraces with views of the city and Atlas Mountains, and a peaceful atmosphere once the souks close for the evening. It's a wonderful place for leisurely strolls and discovering hidden gems.
For travellers interested in a more relaxed pace and easy access to the city's craft traditions, staying near the tanneries, just outside the Bab El Kasbah gate, can be an interesting option.