Insa-dong

Seoul
Insadong featuring a city and shopping as well as a small group of people
This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries. 

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighborhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 meters) of shops selling crafts and pottery. 

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu. 

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Insa-dong Hotel Deals

AMID HOTEL SEOUL
AMID HOTEL SEOUL
4 out of 5
38, Insadong 5-gil, Jongno-gu, Seoul, Seoul
The price is CA $139 per night from Jun. 12 to Jun. 13
CA $139
CA $155 total
includes taxes & fees
Jun 12 - Jun 13
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9/10 Wonderful! (198 reviews)
"Amid Hotel is in a convenient area for walking to sights and restaurants. Our room was quiet . The staff very helpful"

Reviewed on May 6, 2024

AMID HOTEL SEOUL
Grand Hyatt Seoul
Grand Hyatt Seoul
5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is CA $420 per night from May 16 to May 17
CA $420
CA $508 total
includes taxes & fees
May 16 - May 17
Book a stay at this spa hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the property condition in our reviews. Popular ...
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"The staff were truly fantastic in helping us with every query and ensuring that our stay was enjoyable. The rooms were lovely, spacious and comfortable with phenomenal views"

Reviewed on Apr. 27, 2024

Grand Hyatt Seoul
ENA Suite Hotel Namdaemun
ENA Suite Hotel Namdaemun
4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is CA $154 per night from May 16 to May 17
CA $154
CA $169 total
includes taxes & fees
May 16 - May 17
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a fitness center, and valet parking (surcharge). Our guests praise the helpful staff and ...
9.2/10 Wonderful! (2,020 reviews)
"Well maintained and clean hotel c.a. 10 mins walk away from Seoul station. We're allowed to check-in early and staff was generally quite attentive during our stay. The area where the hotel is located a bit bland in terms of restaurants and entertainment options, but given the proximity to public ..."

Reviewed on May 11, 2024

ENA Suite Hotel Namdaemun
LOTTE City Hotel Myeongdong
LOTTE City Hotel Myeongdong
4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is CA $190 per night from Jun. 2 to Jun. 3
CA $190
CA $209 total
includes taxes & fees
Jun 2 - Jun 3
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (1,746 reviews)
Nice hotel in a great location in Seoul
"It was a nice hotel with a perfect location, but they did not want to give us any upgrades or any extra benefits are being a member. The air conditioner was broken and we had to call for service several times did not fix the problem. Eventually, on our last night got fixed and they gave us free breakfast ..."

Reviewed on May 9, 2024

LOTTE City Hotel Myeongdong
The Shilla Seoul
The Shilla Seoul
5 out of 5
249, Dongho-ro, Jung-gu, Seoul
Fully refundableReserve now, pay when you stay
The price is CA $400 per night from Jun. 13 to Jun. 14
CA $400
CA $440 total
includes taxes & fees
Jun 13 - Jun 14
Book a stay at this golf hotel in Seoul. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the breakfast and the helpful staff in our reviews. ...
9.4/10 Exceptional! (1,007 reviews)
"It could be overcrowded on weekends. If you need bed guard or any kids safety amenities, reserve on advance as they don’t have enough in stock!!"

Reviewed on May 6, 2024

The Shilla Seoul
Lotte Hotel Seoul
Lotte Hotel Seoul
5 out of 5
30, Eulji-ro, Jung-gu, Seoul, Seoul
The price is CA $340 per night from May 16 to May 17
CA $340
CA $411 total
includes taxes & fees
May 16 - May 17
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the breakfast and the helpful staff in our ...
9/10 Wonderful! (1,454 reviews)
"I had a wonderful stay at Lotte Hotel Seoul. The staff were friendly, helpful, and very kind. The area was perfect for my first time in Seoul as the hotel is nearby many attractions, shops, and close to public transit (if you need it!)."

Reviewed on May 12, 2024

Lotte Hotel Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Insadong which includes interior views and art

Jongno-1.2.3.4 ga-dong

If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Jogyesa Temple and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market featuring signage

Jongno-gu

4.5/5(81 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Gyeongbokgung Palace. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Myeongdong showing shopping, street scenes and a city

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Myeong-dong
Dongdaemun Design Plaza featuring modern architecture as well as a couple

Jung-gu

4.5/5(207 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Namdaemun Market.

Jung-gu
Dongdaemun History & Culture Park featuring a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Namdaemun Market which includes a city, street scenes and markets

Hoehyeon-dong

While you're in Hoehyeon-dong, take in top sights like Namdaemun Market and jump on the metro at Hoehyeon Station to see more of the city.

Hoehyeon-dong

Insa-dong

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