A cozy reading nook with a brick wall, a wooden bookshelf filled with books, a small armchair, and a framed photograph.

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Our top choices for Florence hotels

An indoor swimming pool with tiled steps and a sunlit room with chairs and a window.
A hotel lobby with a reception desk, a clock, and a sign for 'Comfort Suites'.
A hotel room with a blue sofa, a bed with a red blanket, a desk with a lamp, and two framed pictures on the wall.
A hotel lobby with a reception desk, seating area with sofas and armchairs, and a patterned carpet.

1. Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area
Florence
United States
Elizabeth
CA $129
CA $148 total
includes taxes & fees
Nov 8 - Nov 9
Comfort Suites Florence Shoals Area
A hotel lobby with a seating area, a reception desk, and a check-in counter.
Lobby
A modern hotel lobby with a bar area, seating arrangements, and a fireplace.
A fire pit surrounded by stone, with outdoor furniture and a pool in the background.

2. Residence Inn Florence Marriott

Residence Inn Florence Marriott
East Florence
United States
Nathan
CA $185
CA $213 total
includes taxes & fees
Nov 1 - Nov 2
Residence Inn Florence Marriott
A spacious lobby with a blue sofa, a wooden table, and chairs. There is a TV on a stand and a painting on the wall.
A snack bar with refrigerated drinks, shelves stocked with snacks, and a wall sign advertising treats.
A modern dining area with a long table, blue cushioned chairs, and a stone accent wall.
A reception area with a 'Welcome to the Honey Bee State' sign, a Hilton Honors sign, and a 'Team Members' sign.

3. Hampton Inn & Suites Florence-Downtown

Hampton Inn & Suites Florence-Downtown
Florence
United States
Franklin
CA $219
CA $251 total
includes taxes & fees
Oct 29 - Oct 30
Hampton Inn & Suites Florence-Downtown
A restaurant interior with a bar area, seating, and a counter with a coffee machine.
A bedroom with a brick wall, a dark blue headboard, and patterned pillows.
A modern kitchen with dark blue cabinets, a white countertop, and a wooden floor.
A restaurant with a large aircraft model mural on the wall, wooden tables, and chairs.

4. The Stricklin Hotel

The Stricklin Hotel
Florence
United States
Dana
CA $218
CA $251 total
includes taxes & fees
Oct 15 - Oct 16
The Stricklin Hotel
A modern kitchen with wooden cabinets, a countertop with various appliances, and a view of the outdoors.
A hotel room with two beds, a wooden headboard, a wall-mounted light fixture, and a framed picture.
A modern kitchen with a sink, microwave, and coffee maker.
A reception area with two wooden reception desks, a blue rug, and a modern interior design.

5. Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG
Florence
United States
Dustin
CA $168
CA $193 total
includes taxes & fees
Nov 1 - Nov 2
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG
A blue mat with the text "Baymont Inn & Suites" on a wooden floor.
A hotel room with a large bed, bedside lamps, a desk, and a chair.
A dining area with a long table and chairs, a kitchen area with appliances, and a sign on the wall.
A modern living room with a sofa, armchairs, a coffee table, and a TV.

6. Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals
Florence
United States
Alan
CA $108
CA $124 total
includes taxes & fees
Oct 16 - Oct 17
Baymont by Wyndham Florence/Muscle Shoals
A spacious lounge with a fireplace, leather sofas, and a bar area.
A bedroom with a bed, a standing lamp, a bookshelf, and a television.
A teal armchair with wooden legs, a small round table with a white vase, and a hanging lamp.
A spacious bedroom with a large bed, a chandelier, and a stone wall.

7. GunRunner Boutique Hotel

GunRunner Boutique Hotel
Florence
United States
Douglas
CA $293
CA $338 total
includes taxes & fees
Oct 28 - Oct 29
GunRunner Boutique Hotel
A hotel with a large pool area, a water tower, and a dome structure.
A modern bathroom with a large mirror, two sinks, a bathtub, a shower, and a fireplace.
A restaurant with a curved layout, large windows offering a view of a body of water, and a bar area with a view.
A spacious living area with large windows, a central coffee table, sofas, and armchairs.

8. Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa
East Florence
United States
Michael
CA $411
CA $473 total
includes taxes & fees
Oct 25 - Oct 26
Renaissance Shoals Resort & Spa
A reception area with a counter, a television, and a door labeled "EMPLOYEES ONLY".
A building with a 'OPEN' sign, a door, windows, and a stone facade.
A small, furnished room with a desk, chair, and a refrigerator. There is a picture on the wall, a door, and a trash bin.
A hotel room with two beds, a television mounted on the wall, and a window with blinds.

9. Budget Inn & Suites

Budget Inn & Suites
East Florence
United States
Nazul
CA $80
CA $89 total
includes taxes & fees
Oct 24 - Oct 25
Budget Inn & Suites
A snack bar with shelves of snacks and a refrigerator with beverages.
A modern hotel room with a large bed, a desk, a chair, a window with a view, and a wall-mounted lamp.
A gym with cardio machines, weight benches, and a wall-mounted medicine ball rack.
A Hampton Inn hotel with a modern design, featuring a spacious entrance and a well-lit facade.

10. Hampton Inn Florence Midtown near University of North Alabama

Hampton Inn Florence Midtown near University of North Alabama
Florence
United States
Louise
CA $185
CA $213 total
includes taxes & fees
Nov 1 - Nov 2
Hampton Inn Florence Midtown near University of North Alabama
A hotel room with a bed, a desk, a chair, a mirror, a painting, and a nightstand with a lamp.
A kitchen with blue tiles, a coffee machine, and a sink.
A reception area with a reception desk, a blue sofa, and a coffee station.
A restaurant with booths and tables, a counter with a blue tiled backsplash, and a door in the background.

11. Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence
Muscle Shoals
United States
Antonio
CA $101
CA $112 total
includes taxes & fees
Oct 22 - Oct 23
Days Inn by Wyndham Muscle Shoals Florence
A spacious lobby with seating areas, a reception desk, and large windows.
A spacious indoor area with large windows, seating arrangements, and a flat-screen TV mounted on the wall.
A modern outdoor seating area with sofas and a coffee table, large windows, and a brick wall.
A gym with treadmills, elliptical machines, and free weights.

12. Clarion Inn Sheffield Muscle Shoals

Clarion Inn Sheffield Muscle Shoals
Sheffield
United States
Bret
CA $113
CA $127 total
includes taxes & fees
Oct 18 - Oct 19
Clarion Inn Sheffield Muscle Shoals
A spacious lobby with a reception desk, seating area, and a balcony.
A hotel dining area with long communal tables and chairs, a coffee station, and a kitchen in the background.
A Best Western Plus hotel with a covered entrance, multiple floors, and a parking lot.
A hotel room with a teal accent wall, a sofa, a wooden coffee table, a bed with white linens, and two bedside lamps.

13. Best Western Plus Tuscumbia Muscle Shoals Hotel and Suites

Best Western Plus Tuscumbia Muscle Shoals Hotel and Suites
Tuscumbia
United States
Morgan
CA $160
CA $176 total
includes taxes & fees
Oct 18 - Oct 19
Best Western Plus Tuscumbia Muscle Shoals Hotel and Suites
A spacious interior with a central staircase, a chandelier, and a view to the outdoors.
Exterior
A hotel room with a bed, sofa, armchair, small table, and a desk.
A modern dining area with wooden tables and benches, green chairs, and pendant lighting.

14. Spark by Hilton Tuscumbia Muscle Shoals

Spark by Hilton Tuscumbia Muscle Shoals
Tuscumbia
United States
Graham
CA $120
CA $133 total
includes taxes & fees
Nov 8 - Nov 9
Spark by Hilton Tuscumbia Muscle Shoals
A modern bathroom with a freestanding bathtub, a blue chair, and a wooden bench.
A hotel entrance with a covered walkway, a reception desk, and a parking lot.
A spacious dining area with multiple tables and chairs, an air conditioning unit, and a large window providing a view of the outdoors.
A hotel lobby with a blue sofa, red chairs, a wooden cabinet with a TV, and a large wooden door.

15. Comfort Inn & Suites Tuscumbia - Muscle Shoals

Comfort Inn & Suites Tuscumbia - Muscle Shoals
Tuscumbia
United States
Luis
CA $149
CA $166 total
includes taxes & fees
Nov 1 - Nov 2
Comfort Inn & Suites Tuscumbia - Muscle Shoals
A hotel room with a bed, a desk with chairs, a small kitchenette, and a TV.
A hotel reception area with a green sofa, a wooden reception desk, and a television on a cabinet.
A living room with a sofa, two stools, a small table, and a kitchenette area.
A Microtel Inn & Suites building with a parking lot and a sign indicating the hotel name.

16. Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals

Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals
Tuscumbia
United States
john
CA $89
CA $99 total
includes taxes & fees
Oct 22 - Oct 23
Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals
A hotel room with a large bed, a TV mounted on the wall, a desk with a chair, a mirror, and a painting on the wall.
A building with a modern architectural design, featuring arched doorways and a flat roof.
A kitchenette with a coffee maker, toaster, microwave, and various containers.
A modern kitchen with dark wooden cabinets, a round table, and red chairs.

17. Red Roof Inn Muscle Shoals

Red Roof Inn Muscle Shoals
Muscle Shoals
United States
Cecilia
CA $114
CA $126 total
includes taxes & fees
Oct 16 - Oct 17
Red Roof Inn Muscle Shoals
A reception area with a reception desk, a seating area with chairs and a table, a plant, a lamp, a bulletin board, and a window with a view of the outside.
A courtyard with a central stone table and four benches, surrounded by a two-story building with balconies and large windows.
A kitchen with white cabinets, a black countertop, and a window with striped valance.
A two-story building with a balcony, labeled "LOBBY," featuring a porch and a green awning.

18. Keywest Inn - Tuscumbia/Muscle Shoals

Keywest Inn - Tuscumbia/Muscle Shoals
Tuscumbia
United States
Barbara
CA $100
CA $110 total
includes taxes & fees
Oct 16 - Oct 17
Keywest Inn - Tuscumbia/Muscle Shoals
A swimming pool with a clear view of the sunset, surrounded by lounge chairs and a red umbrella.
A spacious room with a wooden floor, a reception desk, a clock, and a kitchen area with cabinets and appliances.
A compact living space with a kitchenette, a sofa, and a staircase leading to a bathroom.
A hotel room with a bed, a large mirror, a bathroom with a bathtub, and a nightstand with a lamp.

19. Lake View Inn & Suites

Lake View Inn & Suites
Killen
United States
Shanna
CA $94
CA $104 total
includes taxes & fees
Oct 29 - Oct 30
Lake View Inn & Suites
A modern hotel lobby with a central bar area, seating arrangements, and a welcoming sign.
A modern dining area with a large table, bar stools, and pendant lighting.
A hotel room with a large bed, a television, a desk, and a chair.
A reception desk with a 'Welcome to the Volunteer State' sign, a wooden panel design, and a 'Hilton' sign.

20. Hampton Inn Pickwick Dam-At Shiloh Falls

Hampton Inn Pickwick Dam-At Shiloh Falls
Counce
United States
Gerald
CA $192
CA $221 total
includes taxes & fees
Nov 1 - Nov 2
Hampton Inn Pickwick Dam-At Shiloh Falls
View all properties

Hotels recommended for families in Florence

An indoor swimming pool with tiled steps and a sunlit room with chairs and a window.
A hotel lobby with a reception desk, a clock, and a sign for 'Comfort Suites'.
A hotel room with a blue sofa, a bed with a red blanket, a desk with a lamp, and two framed pictures on the wall.
A hotel lobby with a reception desk, seating area with sofas and armchairs, and a patterned carpet.

Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area
Florence
CA $129
CA $148 total
includes taxes & fees
Nov 8 - Nov 9
Comfort Suites Florence Shoals Area
A modern kitchen with wooden cabinets, a countertop with various appliances, and a view of the outdoors.
A hotel room with two beds, a wooden headboard, a wall-mounted light fixture, and a framed picture.
A modern kitchen with a sink, microwave, and coffee maker.
A reception area with two wooden reception desks, a blue rug, and a modern interior design.

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG
Florence
CA $168
CA $193 total
includes taxes & fees
Nov 1 - Nov 2
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG
A restaurant interior with a bar area, seating, and a counter with a coffee machine.
A bedroom with a brick wall, a dark blue headboard, and patterned pillows.
A modern kitchen with dark blue cabinets, a white countertop, and a wooden floor.
A restaurant with a large aircraft model mural on the wall, wooden tables, and chairs.

The Stricklin Hotel

The Stricklin Hotel
Florence
CA $218
CA $251 total
includes taxes & fees
Oct 15 - Oct 16
The Stricklin Hotel
A hotel lobby with a seating area, a reception desk, and a check-in counter.
Lobby
A modern hotel lobby with a bar area, seating arrangements, and a fireplace.
A fire pit surrounded by stone, with outdoor furniture and a pool in the background.

Residence Inn Florence Marriott

Residence Inn Florence Marriott
East Florence
CA $185
CA $213 total
includes taxes & fees
Nov 1 - Nov 2
Residence Inn Florence Marriott
A spacious lobby with a blue sofa, a wooden table, and chairs. There is a TV on a stand and a painting on the wall.
A snack bar with refrigerated drinks, shelves stocked with snacks, and a wall sign advertising treats.
A modern dining area with a long table, blue cushioned chairs, and a stone accent wall.
A reception area with a 'Welcome to the Honey Bee State' sign, a Hilton Honors sign, and a 'Team Members' sign.

Hampton Inn & Suites Florence-Downtown

Hampton Inn & Suites Florence-Downtown
Florence
CA $219
CA $251 total
includes taxes & fees
Oct 29 - Oct 30
Hampton Inn & Suites Florence-Downtown
A hotel with a large pool area, a water tower, and a dome structure.
A modern bathroom with a large mirror, two sinks, a bathtub, a shower, and a fireplace.
A restaurant with a curved layout, large windows offering a view of a body of water, and a bar area with a view.
A spacious living area with large windows, a central coffee table, sofas, and armchairs.

Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa
East Florence
CA $411
CA $473 total
includes taxes & fees
Oct 25 - Oct 26
Renaissance Shoals Resort & Spa
A blue mat with the text "Baymont Inn & Suites" on a wooden floor.
A hotel room with a large bed, bedside lamps, a desk, and a chair.
A dining area with a long table and chairs, a kitchen area with appliances, and a sign on the wall.
A modern living room with a sofa, armchairs, a coffee table, and a TV.

Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals
Florence
CA $108
CA $124 total
includes taxes & fees
Oct 16 - Oct 17
Baymont by Wyndham Florence/Muscle Shoals
A modern kitchen with dark cabinets, a central island, stainless steel appliances, pendant lighting, and a decorative rug.
A modern kitchen with dark cabinets, a marble countertop, and pendant lighting.
A front door with a number '6' above it, a small window above the door, and a wall-mounted light fixture to the right.
A modern kitchen with dark cabinets, a marble countertop, and a black pendant light.

Emerald Hour Loft: 2 mins from UNA

Emerald Hour Loft: 2 mins from UNA
Florence
CA $178
CA $378 total
includes taxes & fees
Oct 18 - Oct 19
Emerald Hour Loft: 2 mins from UNA
Save an average of 15% on thousands of hotels when you're signed in

Where to stay in Florence

Find the best Florence areas and neighborhoods for the activities you enjoy most.
A circular fountain with water jets in a park with green trees and benches.

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

Stay near popular Florence attractions

McFarland Park

After visiting McFarland Park, make a plan to see the other sights and activities in Florence. While in this family-friendly area, you can savor the top-notch restaurants.
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Regency Square Mall

7.8/10 (96 reviews)
You can enjoy retail therapy at Regency Square Mall during your visit to Florence. Stroll along the riverfront or experience the area's live music.
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Shoals Community Theater

7.6/10 (13 reviews)
You can enjoy a show at Shoals Community Theater during your stay in Florence. Stroll along the riverfront or experience the area's live music.
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Shoals Conference Center

6.4/10 (10 reviews)
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
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Pope's Tavern Museum

7.0/10 (2 reviews)
You can spend time exploring the galleries in Pope's Tavern Museum during your travels in Florence. Stroll along the riverfront or experience the area's live music.
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Kennedy-Douglass Center for the Arts

8.2/10 (38 reviews)
Enjoy an outing to Kennedy-Douglass Center for the Arts during your stay in Florence. Discover the bars and its live music while you're in the area.
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Blackberry Trail Golf Course

7.8/10 (22 reviews)
Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.
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Children's Museum of the Shoals

7.2/10 (7 reviews)
You can spend time exploring the galleries in Children's Museum of the Shoals in Florence. Stroll along the riverfront or experience the area's live music.
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Florence and related destinations

Birthplace of W.C. Handy, the 'Father of the Blues,' offers a vibrant music scene and fascinating museum downtown. Stroll along the Tennessee River at McFarland Park, then explore Frank Lloyd Wright's Rosenbaum House with its striking mid-century design.

See all hotels in Florence
A bridge over a river with a sunset in the background.

Top Florence Hotel Reviews

Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

10/10 Excellent
"The staff was so nice and accommodating! The room was clean and well stocked. We loved eating at Swampers and listening to the live music. We had a great time!"
Candice 1-night trip
Posted 2 days ago
Renaissance Shoals Resort & Spa
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

10/10 Excellent
"Very clean close to amenities. Very nice staff!"
Karen 2-night trip
Posted 3 days ago
Comfort Suites Florence Shoals Area
Hampton Inn & Suites Florence-Downtown

Hampton Inn & Suites Florence-Downtown

10/10 Excellent
"Out stay went as expected. Staff at front desk was very helpful."
Franklin 1-night trip
Posted 4 days ago
Hampton Inn & Suites Florence-Downtown
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

10/10 Excellent
"Clean room"
Michael 2-night trip
Posted 5 days ago
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG
Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!

Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!

10/10 Excellent
"This place was spacious and well stocked with everything an entire family could need. Whether your group is all adults or you have little ones, this place is perfect. Our entire group found zero faults. Five minutes away from the historic Muscle Shoals recording studio, five minutes from Wilson Dam (seriously, go check out the Wilson Dam!), and just a fantastic overall experience in a great little town. If we make it to ShoalsFest again next year, this is where we'll be staying. Thanks Sean & Polly! :)"
Darryl V. 3-night trip
Posted 9 days ago
Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!
Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

10/10 Excellent
"Great place right in the heart of Florence. Beautiful and comfortable space, well equipped with a good host."
James B. 3-night trip
Posted 9 days ago
Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops
Boat Parking • Shore Power • Dog-Friendly Cottage

Boat Parking • Shore Power • Dog-Friendly Cottage

10/10 Excellent
"The house what perfect for my wife and I"
Ryan V. 3-night trip
Posted 9 days ago
Boat Parking • Shore Power • Dog-Friendly Cottage
Hampton Inn Florence Midtown near University of North Alabama

Hampton Inn Florence Midtown near University of North Alabama

8/10 Good
"I was shocked at the rates I had to pay when I checked in, but the staff were helpful. Breakfast was good and the housekeepers were friendly and positive."
Neil 3-night trip
Posted 10 days ago
Hampton Inn Florence Midtown near University of North Alabama
Quality Inn Florence Muscle Shoals

Quality Inn Florence Muscle Shoals

8/10 Good
"This is a great place to stay: easy to find, and to get to; clean inside and out; friendly staff; and really close to everything. Just a Great place to stay. Thank you"
Gerald 2-night trip
Posted 11 days ago
Quality Inn Florence Muscle Shoals

More cheap stays in Florence

Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals

Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals

1852 Highway 72 E Tuscumbia AL
CA $89
CA $99 total
Oct 22 - Oct 23
includes taxes & fees
8.2/10 Very good! (1,003 reviews)
Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2701 Woodward Ave Muscle Shoals AL
CA $101
CA $112 total
Oct 22 - Oct 23
includes taxes & fees
Days Inn by Wyndham Muscle Shoals Florence
Heritage PLACE HOTEL IUKA

Heritage PLACE HOTEL IUKA

1409 HERITAGE DRIVE IUKA MISS, 38852 Iuka MS
CA $112
CA $122 total
Oct 20 - Oct 21
includes taxes & fees
9/10 Wonderful! (212 reviews)
Heritage PLACE HOTEL IUKA
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

115 Ana Drive Florence AL
CA $108
CA $124 total
Oct 16 - Oct 17
includes taxes & fees
Baymont by Wyndham Florence/Muscle Shoals
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

140 Matthew Paul Ct Florence AL
CA $129
CA $148 total
Nov 8 - Nov 9
includes taxes & fees
Comfort Suites Florence Shoals Area
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

180 Etta Gray Street Florence AL
CA $168
CA $193 total
Nov 1 - Nov 2
includes taxes & fees
9/10 Wonderful! (647 reviews)
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

Hotels in Florence with star rating

Find out more about Florence

Top reasons to visit Florence

  • Scenic Outdoor Activities: Florence offers beautiful parks and outdoor spaces perfect for hiking, picnicking, and enjoying nature.
  • Charming Downtown: Explore quaint shops, local art galleries, and historical sites in the vibrant downtown area.
  • Rich Cultural Experiences: Discover a blend of art, history, and music that reflects the local heritage.
  • Diverse Accommodation Options: Florence caters to all travellers with a variety of hotels and unique lodging choices.
  • Warm Southern Hospitality: Enjoy the friendly atmosphere and welcoming locals that make your visit memorable.

Find great hotels in Florence

Florence, Alabama, boasts a diverse selection of hotels to cater to every traveller's needs, from budget-friendly options to comfortable 3.5-star stays. Whether you're seeking a family-friendly atmosphere, a pet-friendly retreat, or business-focused accommodations, Florence offers a variety of lodging types, including hotels and agritourism properties. Explore the best hotels in Florence and find the perfect base for your Southern adventure.

  • Baymont by Wyndham Florence/Muscle Shoals: This welcoming hotel embodies a family-friendly atmosphere combined with business conveniences. Located in Florence, it caters to various travellers, offering amenities such as a Business Centre, Meeting Room, and Conference Space for corporate guests. Families will appreciate the thoughtful touches like complimentary cribs and child-friendly services. Additionally, the hotel is pet-friendly, allowing small pets and service animals with waived fees, making it a great choice for those travelling with furry companions. The blend of comfort and practicality makes it a solid option for your stay.
  • Comfort Suites Florence Shoals Area: Ideal for both families and business travellers, Comfort Suites Florence Shoals Area provides a spacious and comfortable retreat in Florence. The hotel features modern business amenities, including a Meeting Room and a Business Centre, ensuring you stay productive during your visit. Families can feel secure with amenities such as free cribs, window guards, and a first aid kit on hand. The hotel’s focus on comfort and convenience, combined with its family-oriented services, makes it a top pick for those seeking a balanced experience in Florence.
  • Renaissance Shoals Resort and Spa: This 3.5-star resort is a luxurious retreat that harmoniously blends spa relaxation with business efficiency. Set in Florence, the Renaissance Shoals Resort and Spa offers an array of amenities, including an accessible Business Centre, multiple Meeting Rooms, and a spacious Conference Centre. Guests can unwind in the full-service spa, take a dip in the outdoor pool, or enjoy refreshments at the poolside bar. Pet-friendly policies with certain restrictions ensure that your furry friends are welcome, making this resort an excellent choice for a rejuvenating getaway.

Things to do in Florence

Florence, Alabama, is perfect for outdoor enthusiasts seeking scenic and romantic getaways. Visitors can explore charming downtown shops, enjoy recreational areas, and take advantage of local golf courses. Don't miss the opportunity to visit Florence itself, where education and leisure intertwine, offering a delightful blend of activities and sights for all types of travellers.

Shopping

Your shopping experience in Florence will be delightful! Regency Square Mall offers a variety of shops with a family-friendly atmosphere. If you're up for a drive, visit the nearby markets for unique local crafts and souvenirs that capture the essence of the area.

Recreation

Blackberry Trail Golf Course offers a scenic golfing experience surrounded by nature, perfect for outdoor enthusiasts. Shoals Golf Club, a short drive away, provides a welcoming atmosphere for sports lovers. For relaxation, visit Loretto Sports Complex, where you can unwind in a tranquil park setting.

Adventure

The Nature Trails Trailhead, located 3.2km from Florence, offers a thrilling outdoor experience with scenic views and invigorating hikes. Explore winding paths surrounded by lush greenery, perfect for nature enthusiasts and adventurers alike, providing a refreshing escape into the great outdoors.

Nightlife

Florence boasts a vibrant nightlife with venues like the Shoals Community Theater, where you can enjoy cultural performances in a romantic atmosphere. The theatre is perfect for families and offers a blend of entertainment that makes for a memorable evening out in this charming city.

Booking tips and Expedia advantages for Florence

Florence, Alabama, offers several budget-friendly options for visitors. Enjoy free attractions like the University of North Alabama, Deibert Park, and Spring Park. For transportation, consider walking, cycling, or taking the bus. To save on accommodation, visit during the off-peak months of January to February or November, with Monday being the cheapest day to stay. Use Expedia to book package deals that combine flights and hotels for better rates, and filter options to find eco-friendly accommodations. Don't forget to check for last-minute hotel deals and compare room rates for the best savings.

  • The most and least expensive months on average to stay in a hotel: The cheapest months to stay in Florence are January to February and November, where the prices are slightly lower. This is in comparison to June to August, where prices are slightly higher.
  • The most and least expensive days on average to stay in a hotel: The least expensive day to stay in Florence is Monday. The most expensive day to stay in Florence is Saturday.
  • Find cheap hotels on Expedia: Utilize Expedia’s search tool to tailor your options based on your budget, desired location, and preferred hotel type. For instance, selecting the "Eco-certified" filter will showcase sustainable and environmentally friendly hotels that are currently available. To find the best deals and lowest prices, simply arrange the price filter from lowest to highest.
  • Consider bundling your trip: You can save money by combining your hotel stay in Florence with your flights and activities through an Expedia package deal.

Find the best attractions in Florence

Florence, Alabama, is perfect for outdoor enthusiasts and romantics alike, offering a blend of scenic beauty and urban charm. Key attractions include urban parks, modern colleges, and event venues, catering to families and city explorers. Don't forget to check out local hotels for a comfortable stay while you enjoy everything this vibrant city has to offer.

  • University of North Alabama: Experience the vibrant atmosphere of this modern university located in the heart of Florence. Explore its picturesque campus, engage with students, and enjoy various events that showcase academic excellence and community spirit.
  • Shoals Conference Center: This versatile venue exudes a professional vibe, making it perfect for events, conferences, and meetings. Enjoy state-of-the-art facilities and scenic views, providing a conducive environment for networking and collaboration.
  • Kennedy-Douglass Center for the Arts: Immerse yourself in the rich cultural heritage of Florence at this arts centre. Featuring local artwork and community events, it offers a glimpse into the artistic spirit of the region, fostering creativity and appreciation for the arts.

Best time to go to Florence

Visitor numbers in Florence is generally unchanged in popularity throughout the year. The best time to visit Florence can depend on the weather and when visitor numbers rise and fall. The hottest average temperature in Florence falls in July, when visitor numbers are slightly high and weather is mostly sunny with light rain. The coolest average temperature in Florence falls in January, visitor numbers are slightly low and weather is mostly sunny with light rain.

calendar iconCalendar Monthtemperature iconTemperaturerain iconPrecipitationmostly cloudy iconCloudinessoccupation rate iconOccupancyprice iconPricing
January40.1°F (4.5°C)Light RainMostly SunnySlightly LowSlightly Low
February44.4°F (6.9°C)Light RainMostly CloudyAverageSlightly Low
March52.3°F (11.3°C)Light RainMostly SunnyAverageAverage
April59.9°F (15.5°C)Light RainMostly SunnySlightly LowAverage
May68.7°F (20.4°C)Light RainMostly SunnyAverageAverage
June76.6°F (24.8°C)Light RainMostly SunnySlightly HighSlightly High
July79.0°F (26.1°C)Light RainMostly SunnySlightly HighSlightly High
August78.1°F (25.6°C)Light RainMostly SunnyAverageSlightly High
September72.9°F (22.7°C)Light RainMostly SunnyAverageAverage
October62.1°F (16.7°C)Light RainMostly SunnySlightly HighAverage
November50.5°F (10.3°C)Light RainMostly SunnyAverageSlightly Low
December45.0°F (7.2°C)Light RainMostly SunnySlightly LowAverage

The nearest major airports for your trip to Florence

Florence, Alabama, is conveniently accessible via several airports. Huntsville International Airport (HSV) is located 83.7km away, with nearby hotels like The Westin Huntsville and Huntsville Marriott at the Space & Rocket Center, both offering shuttle services. Muscle Shoals Regional Airport (MSL) is only 8.0km from Florence, featuring hotels such as The Stricklin Hotel and Renaissance Shoals Resort and Spa, providing various transportation options. Corinth, Mississippi's Roscoe Turner Field (CRX) is situated 85.3km away, with accommodations like The General's Quarters Boutique Hotel and Holiday Inn Express close by. Each airport offers a range of nearby hotels to ensure a comfortable stay during your visit.

Frequently asked questions

What is the best area to stay in Florence?
The best area to stay in Florence is the historic downtown area, particularly around Court Street and Tennessee Street, offering the most convenience and access to local attractions.This central area is the heart of Florence, known for its well-preserved historic buildings, independent shops, and a wide selection of restaurants and cafes. It's very walkable, making it easy to explore sights like the Florence Indian Mound and Museum and the Frank Lloyd Wright Rosenbaum House, both within a short stroll or drive.Couples will find this area particularly appealing due to the array of dining options, from casual eateries to upscale restaurants, superb for a relaxed evening out. The proximity to the Shoals Theatre offers entertainment, and a walk along the riverfront is easily accessible from downtown.Solo travellers will also appreciate the downtown area for its accessibility and the opportunity to easily discover local culture.
What are the best hotels in Florence that travellers recommend?
Two of the best hotels in Florence that receive consistently high recommendations from travellers are the GunRunner Boutique Hotel and The Stricklin Hotel.The 3.5-star GunRunner Boutique Hotel, with an outstanding 9.4 rating, offers luxurious amenities such as deep soaking bathtubs, rainfall showerheads, and premium bedding. Many rooms feature a balcony or patio, including a rooftop terrace. Guests frequently mention the wonderful and friendly staff, the amazing bar, and the beautiful rooms with amazing beds. It is conveniently located near the Kennedy-Douglass Centre for the Arts, just 0.4 km away.Another highly recommended option is the 3.5-star The Stricklin Hotel, which has a 9.0 rating. This hotel provides Egyptian cotton sheets, designer toiletries, and premium bedding. Guests appreciate the free self-parking and accessible parking options. It is situated in a historical district, just 0.3 km from the Kennedy-Douglass Centre for the Arts. Travellers often praise its superb location, beautiful and clean rooms, friendly staff, clean bathrooms, and great food.For a hotel with excellent facilities and a great location, the 3.5-star Renaissance Shoals Resort and Spa, rated 9.2, is also highly recommended. This resort structure offers river views, designer toiletries, and a wide range of pool options including indoor, outdoor, poolside bar, cabanas, sun loungers, and umbrellas. The staff are frequently described as friendly and charming, and the location is considered perfect. It's just 0.2 km from River Heritage Park.
What are the best family hotels in Florence?
For family-friendly accommodation in Florence, consider the Comfort Suites Florence Shoals Area, the Renaissance Shoals Resort and Spa, the Hampton Inn & Suites Florence-Downtown, or the Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG.The Comfort Suites Florence Shoals Area, with an 8.8 rating, is top by guests for its friendly staff and clean rooms. This hotel offers connecting rooms, free cribs, and sofa beds, ensuring comfort for families. A complimentary buffet breakfast is also provided, and it is conveniently located near Regency Square Mall and Deibert Park.Another excellent choice is the 3.5-star Renaissance Shoals Resort and Spa, which boasts an impressive 9.2 rating. This resort offers a range of pool options, including outdoor, indoor, and poolside amenities like sun loungers and cabanas, superb for family fun. Sofa beds, connecting rooms, and free cribs are also available, and it is very close to River Heritage Park.The Hampton Inn & Suites Florence-Downtown, rated 9.2, is highly praised for its comfortable and clean rooms, as well as its friendly and helpful staff. Families will appreciate the free cribs, rollaway extra beds, and sofa beds, along with a complimentary continental breakfast. It is located near Kennedy-Douglass Centre for the Arts and McFarland Park.Finally, the Holiday Inn Express Hotel & Suites Florence Northeast by IHG, with a 9.0 rating, offers spacious and modern rooms with comfortable beds. Guests frequently mention the excellent location and the helpful staff. This hotel provides sofa beds, connecting rooms, and a pool, along with free self-parking and a complimentary buffet breakfast. It is conveniently situated near Regency Square Mall and Deibert Park. Find more child-friendly accommodations in Florence
What are the best spa hotels in Florence?
For exceptional spa hotels in Florence, Alabama, consider the Renaissance Shoals Resort and Spa and the GunRunner Boutique Hotel.The 3.5-star Renaissance Shoals Resort and Spa, with a 9.2 rating, offers a full-service spa with a wide array of treatments including massages, facials, manicures, pedicures, body treatments, body scrubs, body wraps, and hydrotherapy. Guests can also enjoy the sauna and hot tub facilities. The staff are frequently described as friendly and charming, and the location is considered superb and great.Another superb option is the 3.5-star GunRunner Boutique Hotel, rated 9.4. This hotel provides onsite spa services such as manicures, pedicures, body treatments, facials, and massages. Guests consistently praise the friendly and wonderful staff, the amazing bar, and the beautiful rooms with amazing beds. Free WiFi and complimentary self-parking are also available. See all spa hotels in Florence
What hotels in Florence offer free breakfast?
For hotels in Florence, Alabama, that offer complimentary breakfast, consider the Hampton Inn & Suites Florence-Downtown, the 3-star Residence Inn Florence Marriott, the Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG, the Hampton Inn Florence Midtown near University of North Alabama, or the Comfort Suites Florence Shoals Area.The Hampton Inn & Suites Florence-Downtown, with an excellent 9.2 rating, provides free continental, buffet, and regular breakfast options. Guests frequently praise the friendly and helpful staff, as well as the comfortable and clean rooms. It is conveniently located near Pope's Tavern Museum and McFarland Park.The 3-star Residence Inn Florence Marriott, also with a high 9.2 rating, offers complimentary continental breakfast and free wired internet in public areas. This hotel features suites and free self-parking. Guests appreciate the nice and clean rooms and the good customer service. It is close to the Children's Museum of the Shoals.The Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG, rated 9.0, includes free buffet breakfast and free Wi-Fi. Many guests highlight its excellent location, friendly staff, and modern, spacious rooms with comfortable beds. It is situated near Regency Square Mall.The Hampton Inn Florence Midtown near University of North Alabama, with a 9.0 rating, provides free buffet breakfast and free self-parking. Travellers often praise the great and friendly staff. This hotel is located close to the University of North Alabama and the Children's Museum of the Shoals.Finally, the Comfort Suites Florence Shoals Area, rated 8.8, offers complimentary breakfast and free Wi-Fi. Guests frequently mention the friendly staff and the convenient location. It is within a short distance of Regency Square Mall. Find more hotels with free breakfast in Florence
What are the top pet-friendly hotels in Florence?
For top pet-friendly hotels in Florence, consider the Hampton Inn & Suites Florence-Downtown, Hampton Inn Florence Midtown near University of North Alabama, Renaissance Shoals Resort and Spa, and Residence Inn Florence Marriott.The Hampton Inn & Suites Florence-Downtown, with a superb 9.2 rating, welcomes both dogs and cats and provides a complimentary continental breakfast. Guests frequently praise the friendly and helpful staff, as well as the comfortable and clean rooms. It is conveniently located near the Kennedy-Douglass Centre for the Arts, just 0.8 km away.Another excellent option is the Hampton Inn Florence Midtown near University of North Alabama, rated 9.0. This hotel permits pets and offers a free buffet breakfast and free self-parking. Visitors often comment on the great staff and the quality of the breakfast. It is situated close to the Children's Museum of the Shoals, which is 1.7 km away.The 3.5-star Renaissance Shoals Resort and Spa, boasting a 9.2 rating, is also pet-friendly and features both indoor and outdoor pools, along with a poolside bar. Guests appreciate the friendly staff and the hotel's great location, being just 0.2 km from River Heritage Park.Finally, the 3-star Residence Inn Florence Marriott, with a 9.2 rating, is a great choice for pet owners. It offers spacious suites, a complimentary continental breakfast, and free self-parking. Guests often highlight the nice, clean rooms and the helpful staff. It is located 1.9 km from the Children's Museum of the Shoals. See more pet-friendly hotels in Florence
What are the best budget hotels in Florence?
For budget-friendly hotels in Florence that come highly recommended, consider the Hampton Inn & Suites Florence-Downtown, the Hampton Inn Florence Midtown near University of North Alabama, the Residence Inn Florence Marriott, and the Comfort Suites Florence Shoals Area.The Hampton Inn & Suites Florence-Downtown, with an excellent 9.2 rating, is often praised for its friendly and helpful staff, as well as its comfortable and clean rooms. Guests particularly appreciate the great breakfast. This hotel is conveniently located near Pope's Tavern Museum, McFarland Park, and the University of North Alabama.Another great choice is the Hampton Inn Florence Midtown near University of North Alabama, which has a 9.0 rating. Guests consistently highlight the friendly staff and the excellent breakfast. It is close to the Children's Museum of the Shoals and Deibert Park.The 3-star Residence Inn Florence Marriott, rated 9.2, offers nice and clean rooms, and guests often mention the good continental breakfast and helpful staff. It is situated close to the Children's Museum of the Shoals and Regency Square Mall.Finally, the Comfort Suites Florence Shoals Area, with an 8.8 rating, receives high marks for its friendly and great staff, as well as its clean rooms and great towels. Its location is considered great and convenient, and it's near Deibert Park and Regency Square Mall. View all budget hotels in Florence
What are the most romantic hotels in Florence for couples?
For a romantic stay in Florence, two highly-rated options for couples are the Renaissance Shoals Resort and Spa and the GunRunner Boutique Hotel.The 3.5-star Renaissance Shoals Resort and Spa, with an excellent 9.2 rating, offers a wonderful setting with river views and balconies, great for enjoying quiet moments together. Guests frequently praise the friendly and charming staff, as well as the great location. The resort also boasts indoor and outdoor pools, sun loungers, cabanas, and a poolside bar for relaxing. It is conveniently located just 0.2 km from River Heritage Park.Another excellent choice is the 3.5-star GunRunner Boutique Hotel, which holds an outstanding 9.4 rating. This hotel provides beautiful rooms and some feature balconies or patios, and there is also a rooftop terrace for enjoying the views. Guests consistently highlight the wonderful and friendly staff, the amazing bar, and the comfortable beds. It is situated close to the Kennedy-Douglass Centre for the Arts, only 0.4 km away. See all romantic hotels in Florence
What are the best hotels in Florence near Pickwick Lake?
For hotels in Florence with good access to Pickwick Lake, the Renaissance Shoals Resort and Spa, the Hampton Inn & Suites Florence-Downtown, and the GunRunner Boutique Hotel are excellent choices.The 3.5-star Renaissance Shoals Resort and Spa has an outstanding 9.2 rating. It offers a variety of pool options, including indoor, outdoor, and poolside bar facilities, making it ideal for families. Guests frequently praise the friendly staff and the great location. While Pickwick Lake is 39.2 km away, the hotel is very close to River Heritage Park, at just 0.2 km.Another highly-rated option is the Hampton Inn & Suites Florence-Downtown, with a 9.2 rating. This hotel provides complimentary breakfast, including continental and buffet choices. It is located 36.1 km from Pickwick Lake, and also conveniently close to Kennedy-Douglass Centre for the Arts at 0.8 km and McFarland Park at 1.7 km. Guests consistently highlight the friendly staff, comfortable rooms, and great breakfast.The 3.5-star GunRunner Boutique Hotel, with an impressive 9.4 rating, offers free WiFi and complimentary self-parking. Many rooms feature a balcony or patio, and there's a lovely rooftop terrace. It is located 35.9 km from Pickwick Lake, and just 0.4 km from the Kennedy-Douglass Centre for the Arts. Guests frequently praise the wonderful staff, amazing bar, and beautiful rooms.
When is the best time to go to Florence?
The best time to go to Florence, Alabama, is during the spring (March to May) and autumn (September to November) months.These seasons offer pleasant weather conditions, with comfortable temperatures great for exploring the city's outdoor attractions and attending local events. You'll find fewer crowds compared to the peak summer months, making for a more relaxed experience.Spring brings blooming flowers and a generally mild climate, ideal for strolling along the Tennessee River or visiting the Muscle Shoals Sound Studio. Autumn boasts colourful foliage and crisp air, making it a wonderful time for enjoying the downtown area and its historic architecture.
Can I cancel my hotel reservation on Expedia?
You can cancel your hotel reservation on Expedia, though it depends on the cancellation policy of your booking. Most bookings are refundable if canceled within 24-48 hours of the scheduled arrival. Be sure to check your booking confirmation for the exact cancellation policy. If free cancellation is available, you can cancel directly through your Expedia account by logging in, going to "My Trips", and selecting your reservation. To find flexible deals, filter your search by "Fully refundable property" for hotels in Florence.
How much is the nightly rate at a Florence hotel?
Prices for hotels in Florence often vary, but you can find a great deal from CA $89 on Expedia. All sorts of factors affect price, such as the time of year or the days of the week you choose for your stay. Find the best deals by being flexible with your dates, and sort search results by "Price: low to high" for the cheapest rate.

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