While Puesto Viejo itself is a small town primarily serving as a gateway to the region's natural beauty, the best area to stay for a premium experience, offering both quality and convenience for exploring the Jujuy Province, is in the slightly larger, nearby town of Purmamarca.
Purmamarca is a picturesque village located at the base of the spectacular Hill of Seven Colours. Its main square, Plaza 9 de Julio, is the heart of the town, surrounded by artisan stalls selling local crafts and textiles. The village is compact and walkable, with traditional adobe architecture and narrow streets. It's an excellent base for exploring the Quebrada de Humahuaca, a UNESCO World Heritage site.
For couples, Purmamarca offers a romantic and tranquil setting. You'll find boutique hotels with stunning views of the surrounding mountains, often featuring amenities like outdoor pools and high-end fitness equipment. The evenings are peaceful, with opportunities for stargazing and enjoying regional cuisine in intimate restaurants. The easy access to scenic drives and hiking trails, such as the Paseo de los Colorados, makes it ideal for those wanting to connect with nature without sacrificing comfort.
Families will also find Purmamarca a great choice. The village's calm environment and pedestrian-friendly centre mean children can explore freely. There are opportunities for gentle walks around the Hill of Seven Colours, and many accommodations offer family-friendly rooms or bungalows.