It's not just a song — it's the heart and soul of the South

Soul music and soul food, a Mardi Gras that predates New Orleans, the rolling foothills of the Appalachians and swathes of white sand on Gulf Coast beaches, literary legends along with a Civil Rights past… Alabama is the sweet surprise of the South. This state of creators and innovators, movers, and shakers, tells its story through its people — the place where Dr. Martin Luther King led the protest to end segregation in America and Rosa Parks refused to give up her bus seat to a white man is also where Harper Lee set To Kill a Mockingbird and F. Scott Fitzgerald penned parts of Tender is The Night. It is in Alabama that Nat King Cole, Father of the Blues W.C. Handy, and country music star Hank Williams were born, and where everyone from Aretha Franklin and Cher to the Rolling Stones and Bob Dylan recorded their music.

Follow travel enthusiast Amon Focus as he journeys from Nashville to New Orleans through Alabama to learn about Alabama’s incredible musical influences as well as a whole helping of southern hospitality. Join Amon as he visits famous recording studios in Muscle Shoals, samples local brews in Birmingham, learns about the civil rights movement in Montgomery, experiences the history of Mardi Gras in Mobile and finally relaxes along Alabama’s beautiful sugar-white sand beaches in Orange Beach and Gulf Shores.