What to do in Matsushima

Activities, attractions and tours

Photo by Carolyn Roberts
Photo by Yi Ching Wu
Photo "Matsushima" by Fumihiko Ueno (CC BY) / Cropped from original
Photo "Matsushima" by pastaitaken (CC BY) / Cropped from original
Photo "Matsushima" by lienyuan lee (CC BY) / Cropped from original

Matsushima Attractions

Let Expedia help you experience the best that Matsushima has to offer! If you’re looking for fun itinerary ideas, we can provide you with a list of the top sightseeing attractions, as well as helping you to find unmissable activities. Whether you’re travelling with your family, planning a romantic trip with your loved one, or visiting on business, we’ll make it easy to plan an unforgettable holiday that checks all the boxes.

Activities and Tours

Matsushima is crammed with must-see places to visit and things to do. We can help you decide where to stay, and make it a breeze to explore the surrounding areas with our guides on where to go, what to see and when to see it. No matter how long your stay, it’s easy to find places of interest in Matsushima to make sure that you enjoy your experience to the fullest and don’t miss a thing. Leave the local knowledge to us and leave the hassle behind.

If you’re planning a visit, why not check out our handy guides to places of interest in the area? You can browse lists of things to do, learn about the most popular attractions, and get help with planning the details of your trip. Expedia makes it easy for you to check out all the top sights.

Matsushima Attractions

Expedia has something for everyone, so whether you’re planning to get active on a summer holiday, put a spring in your step with a romantic rendezvous, or pamper yourself with a leisurely winter trip, you’ll find plenty of attractions to keep you entertained. In addition to scheduling local tours, booking reservations and scoring advance event tickets, Expedia makes it easy to book your flight, hotel and rental car in advance, all on one consolidated travel itinerary, making for hassle-free travel and freeing you up to explore the sights of Matsushima.

Looking for things to do can be time consuming, but we can take the hassle out of planning your holiday. Whether you’re looking to get active in the great outdoors, sample the cuisine or catch up with the vibrant local culture, our guides to Matsushima attractions ensure that you’ll have a successful trip, whatever the season.


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What to do in Matsushima


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Day trip destinations from Matsushima

Frequently asked questions

Is Matsushima worth visiting?
Matsushima has a unique blend of culture, attractions and local charm. Whether you're into history, the outdoors or local cuisine, there's a lot to enjoy here.
How do I spend a day in Matsushima?
Once you've visited leading attractions like Nobiru Beach and Tomiyama, spend the rest of your day exploring Matsushima's retail and dining scene.
What is the top tourist attraction in Matsushima?
Don't leave without checking out Nobiru Beach, ranked the top tourist attraction in Matsushima.
Is three days enough to stay in Matsushima?
Three days in Matsushima is enough to enjoy the city's main attractions. Many guests stay for two days on average. Nobiru Beach, Shiogama Fish Market and Entsuin Temple are among the most popular sights. Like to see more? Stick around a bit longer to explore nearby hotspots such as Sendai.
Is Matsushima a walkable city?
With leading attractions like Entsuin Temple nearby, Matsushima is very much a place to experience on foot. Like to discover some cool neighbourhoods within walking distance of downtown? Miyagi District is about 2 kilometres away.
What are some activities to do in Matsushima with kids?
If you're looking for activities and attractions for all ages, check out these great ideas for what to do in Matsushima with kids.

What to do in Matsushima for adults?
Adults of all ages will find plenty of things to do in Matsushima. Whether you're into the arts, outdoor pursuits or just love exploring new destinations, there's something here for everyone.
Are there free things to do in Matsushima?
From checking out parks to strolling around exciting neighbourhoods, it's simple to discover free things to do in Matsushima. If you need inspiration, ask a local tour guide for recommendations. Nobiru Beach is a must for anyone looking to save on their travel adventures.