Florence

Travel Guide
Photo provided by Travel Oregon
When people talk about the dramatic cliffs, breaking waves and evergreen coastline of the northern Pacific Coast, this is what they mean.

Surrounded by state parks, scenic vistas and gorgeous drives through windy coastal roads, Florence offers a fantastic piece of Pacific Northwestern shoreline. Located along 10 miles (16 kilometers) of continuous beaches, it’s also a center for recreational activities. Set out on a kayak at the Siuslaw Water Trail. Cut through vigorous waves on your own surfboard, just a few miles from the Sea Lion Caves.

Try surf fishing with a weighty line to resist the breaking waves. Roll up your pant legs, grab a bucket and wade for clams during low tide. For a quieter afternoon, set a crab trap on the docks and wait for an easy catch. Relax on a beach towel and nap to the sound of waves gently lapping the sand. No matter your energy level, you will find the pace of activity that’s right for you.

Drive south of Florence and visit the Oregon Dunes National Recreation Area to observe a dramatic contrast of landscapes. On a windy day, watch dune sands swirl under alpine tree growth sprouting on the beach. Or, head north to the Siuslaw National Forest and its vast array of wilderness trails. Bring water and a backpack to take advantage of one of the many daylong hikes in the area.

For striking scenery, drive along Highway 101 along one of the most beautiful road trips in America. Start anywhere along the highway. The drive north or south is a breathtaking journey past forest, beach and rocky cliffs. It’s something you will remember for a lifetime.

To get here, fly into Eugene, Oregon and drive around 70 miles (113 kilometers) east to Florence. Stay in an inland motel or in a hotel poised high atop a craggy face with waves breaking below. Rent a vacation home or set up your tent or RV at a campground. Many fall in love with the special atmosphere of Florence, returning year after year for a refreshing vacation.

Driftwood Shores Resort And Conference Center
Driftwood Shores Resort And Conference Center
3 out of 5
88416 1st Ave, Florence, OR
The price is CA $265 per night from Jun. 9 to Jun. 10
CA $265
CA $299 total
includes taxes & fees
Jun 9 - Jun 10
Stay at this 3-star beach hotel in Florence. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the pool and the helpful staff in our reviews. ...
8.4/10 Very Good! (1,008 reviews)
"The beach is easily accessible and beautiful. Property is a bit older but in pretty good condition since it is directly ocean front. They are doing some construction but wasn't in the area we stayed. They have a nice little market/deli which is convenient since it is a ways out of town."

Reviewed on May 25, 2024

Driftwood Shores Resort And Conference Center
Quality Inn Florence
Quality Inn Florence
2.5 out of 5
2475 Highway 101, Florence, OR
Fully refundableReserve now, pay when you stay
The price is CA $157 per night from May 30 to May 31
CA $157
CA $177 total
includes taxes & fees
May 30 - May 31
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff ...
8/10 Very Good! (1,005 reviews)
"Kristy at the front desk was possibly the nicest person I’ve ever met!!!"

Reviewed on May 26, 2024

Quality Inn Florence
Best Western Pier Point Inn
Best Western Pier Point Inn
2.5 out of 5
85625 Highway 101, Florence, OR
The price is CA $273 per night from Jun. 2 to Jun. 3
CA $273
CA $304 total
includes taxes & fees
Jun 2 - Jun 3
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the pool in our ...
8.4/10 Very Good! (1,002 reviews)
"The view was good. Facilities are clean. Staff is very friendly. The room was quiet and comfortable."

Reviewed on May 18, 2024

Best Western Pier Point Inn
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Urban Glamping
Urban Glamping
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, cable/satellite TV service, and an in-room coffeemaker. Popular attractions Old Town and Sandpines Golf ...
9.6/10 Exceptional! (26 reviews)
Charming glamping experience
"This place is a gem!!! It was so beautifully decorated that you forget you’re in a trailer!!! It’s peaceful, quiet, and clean!"

Reviewed on May 13, 2024

Urban Glamping
Overlooking Old Town yet In a Secluded Forest Setting
Overlooking Old Town yet In a Secluded Forest Setting
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, a garden, and patios. Popular attractions Suislaw River Bridge and Siuslaw Pioneer Museum are located ...
8.2/10 Very Good! (101 reviews)
A little R&R
"This is our second stay. My husband and I love this house! It is absolutely peaceful. The dogs love it. We like to go to just unplug and spend time together. The only thing missing was a plug for the tub."

Reviewed on Apr. 15, 2024

Overlooking Old Town yet In a Secluded Forest Setting
Fantastic home near the coast with private hot tub & enclosed yard
Fantastic home near the coast with private hot tub & enclosed yard
Florence
Stay at this vacation home in Florence. Enjoy a garden, patios, and an in-room coffeemaker. Popular attractions Heceta Beach and Sand Master Park are located ...
9/10 Wonderful! (31 reviews)
So nice!
"Beautiful home. Enjoyed the hot tub ❤️"

Reviewed on Jan. 16, 2024

Fantastic home near the coast with private hot tub & enclosed yard
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Reviews of Florence

3.9
Guest rating
5 - Excellent
10
" "5 - Excellent 29.41176470588235%
4 - Good
13
" "4 - Good 38.23529411764706%
3 - Okay
9
" "3 - Okay 26.470588235294116%
2 - Disappointing
2
" "2 - Disappointing 5.882352941176471%
1 - Terrible
0
" "1 - Terrible 0%

4/5 - Good

Verified traveller
Aug. 16, 2019

Just drive through it. Nice place

5/5 - Excellent

Verified traveller
Aug. 13, 2019

A beautiful beach, everything close together. Lots to do and see.

4/5 - Good

Verified traveller
Jul. 19, 2019

Loved the sand dunes

3/5 - Okay

Verified traveller
Jun. 23, 2019

Not what we expected, but not very far away from where we wanted to go. Sea lion caves, dunes, lighthouse.

5/5 - Excellent

Verified traveller
Mar. 25, 2019

This is my 2nd visit, we always have fun and we love the Florence.

5/5 - Excellent

Verified traveller
Mar. 4, 2019

Old town is cute