The best area to stay in Sidi Ghanem is generally within the industrial zone itself, particularly around Rue Principale and the surrounding streets.
Sidi Ghanem is primarily an industrial zone that has evolved into a hub for artisans, designers, and workshops. It's characterised by its large, warehouse-style buildings that house everything from furniture makers and textile designers to art galleries and concept stores. While not a traditional tourist area, it's a fascinating district for those interested in local craftsmanship and contemporary design, offering a different side of Marrakech away from the bustling medina.
For couples looking for unique finds and a behind-the-scenes look at Marrakech's creative industries, staying directly in Sidi Ghanem is ideal. You'll be within easy walking distance of numerous workshops, showrooms, and design studios like those found along the main thoroughfares. This allows for leisurely browsing and discovering one-of-a-kind pieces, often directly from the creators.
Solo travellers with an interest in art, design, or entrepreneurship will also find Sidi Ghanem very engaging. It's a place where you can easily strike up conversations with local artisans and learn about their crafts.