The gleaming star at the heart of Beverly Hills, and the principle reason why most people visit the neighborhood, Rodeo Drive is the last word in luxury shopping, a hot spot of haute couture fashion.
Many of the major upscale names are here, including Gucci, Giorgio Armani, Prada, Chanel and Christian Dior, as well as a smattering of small designer boutiques. The sun-dappled and palm tree-lined sidewalks are full of wealthy shoppers clutching their bags of designer goodies and flocks of tourists following in their wake.
Even if you’re not going to pack your shopping bags, there’s plenty of sumptuous eye candy to make your visit worthwhile. The stores are used to window-shopping tourists and you are free to walk in. Some stores, however, are open by appointment only.
The upscale shopping area only runs the few blocks between Wilshire and Santa Monica boulevards, making it much smaller than its global reputation. At the corner of Rodeo Drive and Wilshire Boulevard is Two Rodeo, a cobblestone area lined with outdoor cafés and a few big-name stores. Its design resembles a romanticized version of an old continental European avenue.
If you hope to do a bit of celebrity spotting you may be in luck. Rodeo Drive is a magnet for the acting elite. Your best chance may be inside Beverly Hills Wilshire Hotel, known affectionately, and accurately, as the “hotel of the stars.”
Once you’ve seen where global icons shop and unwind, you can also discover where they live. The Beverly Hills Trolley Tour, which starts out from the corner of Rodeo Drive and Payton Way, is a 40-minute open-air tram ride that takes you inside some of the area’s most expensive neighborhoods.
Rodeo Drive Tours and Activities
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Popular places to visit
Spadena House
Learn about the local history of Beverly Hills when you take a trip to Spadena House. Attend a sporting event or simply enjoy the top-notch restaurants while you're in the area.
Will Rogers Memorial Park
Paying tribute to an honorary mayor and the first owner of the adjacent hotel, Beverly Hills’ earliest public garden is also known for the arrest of George Michael.
Museum of Tolerance
You can spend time studying the exhibits at Museum of Tolerance in Los Angeles. Attend a sporting event or simply enjoy the top-notch restaurants while you're in the area.
Wilshire Boulevard
During your trip to Beverly Hills, you can browse for the perfect souvenirs at Wilshire Boulevard. Check out the lively bars or top-notch restaurants in this romantic area.
MOCA Pacific Design Center
You can spend an afternoon studying the exhibits at MOCA Pacific Design Center during your trip to West Hollywood. Attend a sporting event or simply enjoy the top-notch restaurants while you're in the area.
Paley Center for Media
You can enjoy some culture when you stop by Paley Center for Media in Beverly Hills. Attend a sporting event or simply enjoy the top-notch restaurants while you're in the area.
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