Paulista Avenue

Vacation Travel Guide
Paulista Avenue featuring heritage architecture

See the financial and cultural heart of one of South America’s busiest cities before unwinding in a bar full of local business people at the end of the day.

Named for the city’s people, Paulista Avenue is São Paulo’s busiest street and home to many of the city’s most lauded attractions. The avenue is located between the old and new towns and is flanked by a mix of skyscrapers and historic façades. Paulista is a hub for both culture and business, making it busy throughout the day. Wander the avenue’s 1.7 miles (2.7 kilometers) and you’ll pass the nerve centers of Latin America’s largest financial institutions and the São Paulo Museum of Art. At the end of the day, bars and pubs begin to fill up with workers ready to relax and have fun.

Travel by subway to reach the Paulista Center at the northern end of the strip. Spend the afternoon making your way south to experience the exciting atmosphere. You’ll pass Old Paulista, with the oldest home on the street, the tiny house of Coronel Joaquim Franco de Mello, and Casa das Rosas, a historic poetry center. Identify the São Paulo Museum of Art by the signature red columns that wrap around the building. Inside, see works spanning many movements, including the Renaissance era, and many by emerging contemporary artists.

Continue down the street and you’ll see the soaring Edifício Gazeta high above you. This radio tower is known to locals as the Paulista Tower; it becomes a great landmark when illuminated against the evening sky.

By the time you reach the end of the street, you’ll be ready for a snack and a drink. While there are many food courts along Paulista Avenue, the most authentic restaurants and cafés can be found on the quieter side streets. Meet locals over a caipirinha, Brazil’s most popular cocktail, or try couve-de-folhas, a local food favorite made from cabbage leaves.

Paulista Avenue is located in the heart of São Paulo. It is best reached by subway and has three stations along its length. Due to the central location and lack of parking, driving is not recommended. The avenue is best visited in the afternoon or cautiously in the evening when the atmosphere shifts from business-centric to a more relaxed air.

Top things to do in Paulista Avenue

Top Hotels Close to Paulista Avenue

Melia Paulista
Melia Paulista
5 out of 5
Av Paulista, 2181, Sao Paulo, SP
The price is CA $90 per night from Dec 20 to Dec 20
This family-friendly Sao Paulo hotel is located in the business district, just steps from Renaissance Theater and Conjunto Nacional. Reboucas Convention Center ...
4/5 Very Good! (914 reviews)
"Staffing is amazing and location is great! Very good on cost benefit"

Reviewed on Oct. 3, 2021

Melia Paulista
Renaissance São Paulo Hotel
Renaissance São Paulo Hotel
5 out of 5
Alameda Santos, 2233, Sao Paulo, SP
The price is CA $192 per night from Dec 10 to Dec 10
Located in Jardins, this luxury hotel is within a 10-minute walk of Paulista Avenue and São Paulo Museum of Art. Oscar Freire Street and Football Museum are ...
4.5/5 Wonderful! (949 reviews)
"The service was phenomenal. Everyone we encountered was so nice and customer service oriented. The room was very clean. The drawback of the hotel was that the rooms were a little dated. There were no usb connections that are so common in other hotels that I was shocked not to find here. The ihome ..."

Reviewed on Nov. 18, 2021

Renaissance São Paulo Hotel
Radisson Hotel Paulista Sao Paulo
Radisson Hotel Paulista Sao Paulo
4 out of 5
Alameda Santos, 85, Sao Paulo, SP
The price is CA $111 per night from Dec 18 to Dec 18
This family-friendly Sao Paulo hotel is located in the entertainment district, just steps from Sesc Paulista Viewpoint and Casa Das Rosas Museum. Hcor Hospital ...
4.1/5 Very Good! (919 reviews)
"Good stay"

Reviewed on Nov. 20, 2021

Radisson Hotel Paulista Sao Paulo
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit in Paulista Avenue

Paulista Avenue

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Best Lodging Options Near Paulista Avenue

ibis budget Sao Paulo Jardins
ibis budget Sao Paulo Jardins
2.5 out of 5
Avenida Nove de Julho 3597, Sao Paulo
The price is CA $32 per night from Dec 19 to Dec 19
ibis budget Sao Paulo Jardins
Renaissance São Paulo Hotel
Renaissance São Paulo Hotel
5 out of 5
Alameda Santos, 2233, Sao Paulo, SP
The price is CA $192 per night from Dec 10 to Dec 10
Renaissance São Paulo Hotel
Melia Paulista
Melia Paulista
5 out of 5
Av Paulista, 2181, Sao Paulo, SP
The price is CA $90 per night from Dec 20 to Dec 20
Melia Paulista
Radisson Hotel Paulista Sao Paulo
Radisson Hotel Paulista Sao Paulo
4 out of 5
Alameda Santos, 85, Sao Paulo, SP
The price is CA $111 per night from Dec 18 to Dec 18
Radisson Hotel Paulista Sao Paulo
Maksoud Plaza
Maksoud Plaza
4.5 out of 5
Rua São Carlos do Pinhal, 424, Bela Vista, Sao Paulo, SP
The price is CA $96 per night from Dec 3 to Dec 3
Maksoud Plaza
Canopy by Hilton Sao Paulo Jardins
Canopy by Hilton Sao Paulo Jardins
4.5 out of 5
Rua Saint Hilaire, 40, Sao Paulo, SP
The price is CA $110 per night from Dec 21 to Dec 21
Canopy by Hilton Sao Paulo Jardins
InterContinental São Paulo
InterContinental São Paulo
4.5 out of 5
Alameda Santos 1123, Sao Paulo, SP
The price is CA $159 per night from Dec 24 to Dec 24
InterContinental São Paulo
Blue Tree Premium Paulista
Blue Tree Premium Paulista
3.5 out of 5
Rua Peixoto Gomide 707, Sao Paulo, SP
The price is CA $69 per night from Dec 24 to Dec 24
Blue Tree Premium Paulista
Tivoli Mofarrej São Paulo
Tivoli Mofarrej São Paulo
5 out of 5
Alameda Santos 1437, Cerqueira César, Sao Paulo, SP
The price is CA $267 per night from Dec 27 to Dec 27
Tivoli Mofarrej São Paulo
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.