Due to coronavirus (COVID-19) travel advisories, some destinations may be unavailable for certain dates. Find out more.
Due to coronavirus (COVID-19) travel advisories, some destinations may be unavailable for certain dates. Find out more.
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Paulista Avenue Holidays

Browse the museums and old buildings around the São Paulo city centre with a walk along its main thoroughfare.

Walk up Paulista Avenue, São Paulo’s main thoroughfare, to see the full range of the São Paulo cityscape. The street passes between old and new areas and is bordered by high-rises and colonial-era buildings. The street is named after the city’s people, who refer to themselves as Paulistas. Walk along the busy avenue, stop by the São Paulo Museum of Art and join the city’s business people in bars at the end of the day.

The avenue stretches for 2.7 kilometres (1.7 miles) through the São Paulo city centre. Take the metro to the Paulista Centre, which lies at the avenue’s northern end. Pass through the Old Paulista district and stop by the poetry centre of Casa das Rosas. See the oldest house on the avenue, which belonged to Coronel Joaquim Franco de Mello and dates back to 1905.

As you head south, stop by São Paulo’s Museum of Art to admire the striking architecture. The building hangs down from two red supports. Explore the museum to see a collection that spans more than a century, with works from the Renaissance up to today. Nearby, find the Edificio Gazeta, a giant radio tower that residents call the Paulista Tower. By night, this becomes one of the brightest buildings along the skyline.

Step down one of the side streets off Paulista Avenue for the best selection of restaurants and cafés serving genuine regional cuisine. Sample a couve-de-folhas, a São Paulo specialty made out of cabbage leaves. Wash it down with a caipirinha, a signature Brazilian cocktail made with a special sugar cane-based liquor.

Paulista Avenue passes through the centre of São Paulo and is easily accessible from most of the city’s main attractions. Three subway stations are dotted along the street and numerous bus lines run along it. There is little parking in the area, so it is best not to come by car. The best time to visit is in the early evening when the business rush is over and locals relax in bars and restaurants.

Vacations are about doing things you delight in as well as things you've not attempted before. Ready to embark on some terrific new experiences?

Looking forward to trying heaps of interesting things in Paulista Avenue? Why not take a chance on a 7-hour Full Day Complete Tour of São Paulo (Shared Group) or a Shore excursion from Santos Terminal Cruise to São Paulo?

If you want to view a complete list of activities, head to the Paulista Avenue things to do page.


Guide to Exploring around Paulista Avenue


Best Lodging Options Near Paulista Avenue

See all 2,011 Properties near Paulista Avenue
Tivoli Mofarrej São Paulo CA $233
Tivoli Mofarrej São Paulo

Tivoli Mofarrej São Paulo

Alameda Santos 1437, Cerqueira César, Sao Paulo, SP
     
    5.0 out of 5.0 Stars

    Located in Jardins, this luxury hotel is within a 5-minute walk of Siqueira Campos Park and São Paulo Museum of Art. Sao Paulo Cultural Center and Football Museum are also within 2 mi (3 km). Trianon-Masp Station is only a 4-minute walk and Brigadeiro Station is 13 minutes.

    Renaissance São Paulo Hotel CA $146
    Renaissance São Paulo Hotel

    Renaissance São Paulo Hotel

    Alameda Santos, 2233, Sao Paulo, SP
       
      5.0 out of 5.0 Stars

      Located in Jardins, this luxury hotel is within a 10-minute walk of Paulista Avenue and São Paulo Museum of Art. Oscar Freire Street and Football Museum are also within 1 mi (2 km). Paulista Station is 7 minutes by foot and Consolacao Station is 11 minutes.

      Blue Tree Premium Paulista CA $57
      Blue Tree Premium Paulista

      Blue Tree Premium Paulista

      Rua Peixoto Gomide 707, Sao Paulo, SP
         
        3.5 out of 5.0 Stars

        Located in Bela Vista, this hotel is within a 10-minute walk of São Paulo Museum of Art and Center 3 Shopping Mall. Frei Caneca Shopping and Convention Center and Reboucas Convention Center are also within 1 mi (2 km). Trianon-Masp Station is 7 minutes by foot and Paulista Station is 13 minutes.

        Radisson Hotel Paulista Sao Paulo CA $70
        Radisson Hotel Paulista Sao Paulo

        Radisson Hotel Paulista Sao Paulo

        Alameda Santos, 85 - Jardins, Sao Paulo, SP
           
          4.0 out of 5.0 Stars

          This family-friendly Sao Paulo hotel is located in the entertainment district, just steps away from Paulista Avenue and Sesc Paulista Viewpoint. Paulista Shopping Center and Ibirapuera Park are also within 2 mi (3 km). Brigadeiro Station is 6 minutes by foot and Paraiso Station is 11 minutes.

          L'Hotel PortoBay São Paulo CA $149
          L'Hotel PortoBay São Paulo

          L'Hotel PortoBay São Paulo

          Alameda Campinas 266, Sao Paulo, SP
             
            5.0 out of 5.0 Stars

            This family-friendly Sao Paulo hotel is located in the entertainment district, within a 15-minute walk of Paulista Avenue and Hospital Sirio Libanes. Rua Augusta and Oscar Freire Street are also within 1 mile (2 km). Trianon-Masp Station is only a 4-minute walk and Brigadeiro Station is 8 minutes.

            Melia Paulista CA $82
            Melia Paulista

            Melia Paulista

            Av Paulista, 2181, Sao Paulo, SP
               
              4.0 out of 5.0 Stars

              This family-friendly Sao Paulo hotel is located in the entertainment district, just steps away from Conjunto Nacional and Renaissance Theater. Trianon Park and São Paulo Museum of Art are also within 10 minutes. Paulista Station is 5 minutes by foot and Consolacao Station is 9 minutes.

              Hotel Cadoro Sao Paulo CA $83
              Hotel Cadoro Sao Paulo

              Hotel Cadoro Sao Paulo

              Rua Augusta, 129, Sao Paulo
                 
                4.5 out of 5.0 Stars

                Located in Consolacao, this luxury hotel is within a 10-minute walk of Rua Augusta and Frei Caneca Shopping and Convention Center. Paulista Avenue and Republic Square are also within 1 mile (2 km). Higienópolis-Mackenzie Station is 9 minutes by foot and Anhangabau Station is 12 minutes.

                Maksoud Plaza CA $79
                Maksoud Plaza

                Maksoud Plaza

                Rua São Carlos do Pinhal, 424, Bela Vista, Sao Paulo, SP
                   
                  4.5 out of 5.0 Stars

                  Located in Bela Vista, this luxury hotel is within a 15-minute walk of Paulista Avenue, Hospital Sirio Libanes and Rua Augusta. Frei Caneca Shopping and Convention Center and Oscar Freire Street are also within 1 mile (2 km). Trianon-Masp Station is 6 minutes by foot and Brigadeiro Station is 9 minutes.