Get an overview of this hotelHotel in London near Trafalgar Square

By Piccadilly Circus

Located on Shaftesbury Avenue, where Soho meets Chinatown in London's theater district, this boutique-style hotel is 50 meters from Leicester Square and Piccadilly Circus. Just a short walk away you'll find the Piccadilly Circus and Leicester Square tube station.

Fitness Center

An ideal destination for leisure and business travellers, the Best Western Premier Shaftesbury London Piccadilly's conveniences include 24-hour room service, laundry facilities, multilingual staff, and fully-equipped fitness center.

Free WiFi, DVD players

The 67 guestrooms are stylishly designed with black and gold tones adding an opulent touch. All rooms are equipped with a flat-screen TV with satellite channels and DVD player, air conditioning, coffee/tea maker, toiletries, phone, and free WiFi. Club rooms provide more luxurious options.

Hotel Amenities

Hotel Amenities

Theater lovers at Best Western Premier Shaftesbury London Piccadilly can choose from 40 theaters in the West End, six on Shaftesbury Avenue itself, including the Queen's Theatre, 50 meters away. Film buffs are one block from the Curzon Soho art house cinema; two blocks away, the Trocadero center offers restaurants, bars, a multiplex cinema, ten-pin bowling, pool hall, casino, simulator rides, and 400 video games.

Guests have 24-hour access to the air-conditioned fitness room on the lower ground floor, which offers a range of exercise machines including treadmill, exercise bike, and cross-trainer. Free WiFi is available in public areas.

The concierge can provide in-depth knowledge on local attractions, give directions, and hail cabs. Currency exchange and souvenirs are available at the lobby level. In the evening guests can book a reservation at the onsite restaurant or relish nibbles with refreshing drinks at the stylish chic bar.

This conveniently located contemporary hotel is an ideal destination for guests looking to explore London's musical scene and vibrant night life.

  • Total number of rooms - 67 
  • Number of floors - 5 
  • Free newspapers in lobby 
  • Fitness facilities 
  • Breakfast available (surcharge) 
  • Bar/lounge 
  • Safe-deposit box at front desk 
  • Porter/bellhop 
  • 24-hour front desk 
  • Multilingual staff 
  • Dry cleaning/laundry service 
  • Laundry facilities 
  • Coffee/tea in common areas 
  • Elevator/lift 
  • Free wired high-speed Internet 
  • Business center 
  • Luggage storage 
  • Smoke-free property 
  • Free WiFi 

Family Friendly Amenities

  • Family Hotel  
  • Free Wi-Fi  
  • Laundry facilities  
  • Cribs/infant beds (complimentary)  
  • DVD player  

Room Amenities

  • Premium bedding 
  • Room service (24 hours) 
  • Air conditioning 
  • Climate control 
  • Blackout drapes/curtains 
  • Free newspaper 
  • Coffee/tea maker 
  • Private bathroom 
  • Free toiletries 
  • Hair dryer 
  • Bathtub or shower 
  • Iron/ironing board 
  • In-room safe 
  • Daily housekeeping 
  • Free local calls 
  • Desk 
  • DVD player 
  • Cable TV service 
  • Free WiFi 
  • Free cribs/infant beds 
  • Plasma TV 

Where to Eat

A full English/continental breakfast is served each morning including fresh croissants, pastries, cereals, fresh fruit, and a selection of teas and coffees.

The Exhibition Bar - Decorated in Arabic style and serving a selection of drinks and snacks.

Nearby Things to Do

The recreational activities listed below are available either on site or near the hotel; fees may apply.

  • Scooter/moped rentals nearby 
  • Hiking/biking trails nearby 
  • Bicycle rentals nearby 

Hotel Policies


Check-in time starts at 2 PM


Check-out time is Noon

Payment types

You need to know

Extra-person charges may apply and vary depending on hotel policy.

Government-issued photo identification and a credit card or cash deposit are required at check-in for incidental charges.

Special requests are subject to availability upon check-in and may incur additional charges. Special requests cannot be guaranteed.

  • No onsite parking is available.
  • The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation.

No rollaway/extra beds available

The credit/debit card used to book the Advance Purchase rate must be presented at the time of check-in. Guests who plan to pay for other guests' stay must contact the property in advance. For more details, please contact the office using the information on the reservation confirmation received after booking.


The following fees and deposits are charged by the property at time of service, check-in, or check-out.
  • Breakfast fee: GBP 15.95 per person (approximately)
  • An early check-in fee will be charged
  • A late check-out fee will be charged
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
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