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Dongdaemun Design Plaza is an instantly recognizable Seoul landmark. Spot a building that looks like an enormous alien spaceship and it is likely to be this spectacular site. The building hosts exhibitions, conventions and other events throughout the year, but many people come here simply to take photos in front of its extraordinary façade.
Though Dongdaemun Design Plaza was only built in 2014, it has already come to hold great historic and cultural significance. It was among the final projects Iraqi-British architect Zaha Hadid worked on before her unexpected death in 2016. See the design plaza from a distance and notice Hadid’s characteristic flowing lines and curves.
Visit the plaza during the day to see its vast silver surface clearly. At night, the building is even more spectacular, as it is illuminated in bright colors. The busy, brightly lit roads surrounding it add to the futuristic impression.
Book a guided tour of the building ahead of your visit to have an expert lead you around all of its most impressive features or pick up an audio guide at the door. Check the plaza’s event schedule to see what is on before you come. The events taking place here throughout the year are widely varied, including exhibitions, conventions and more. Some events return annually, including HERA Seoul Fashion Week and Seoul Architecture Festival. Kids are also well catered for, with a great on-site program of entertainment for youngsters.
Explore the innovative Dongdaemun History and Culture Park while you are here. The park has been designed to showcase past and present South Korean culture through interactive exhibits. Part of the park is actually on the roof of Dongdaemun Design Plaza.
Visit the space-age marvel that is Dongdaemun Design Plaza any day except Monday, when it is closed. Take the bus or the subway to Dongdaemun History and Culture Park station, which has excellent connections throughout the South Korean capital.
Give yourself heaps of time at Dongdaemun Design Plaza. Here are the best activities:
City Tour Double-Decker Sightseeing Bus is just one of the most popular experiences on offer here.
Take a look at our Jung-gu things to do page to find many more activities while you're in the area.
Located in Myeongdong, this hotel is within 1 mi (2 km) of Seoul City Hall and Gwanghwamun. Gyeongbok Palace is 1.3 mi (2 km) away. Dongdaemun Station is 26 minutes by foot.
This family-friendly Seoul hotel is located in the business district, within a 5-minute walk of Seoul City Hall and Lotte Department Store. Deoksugung Palace and Cheonggyecheon are also within 10 minutes. Euljiro 1-ga Station is only a 2-minute walk and City Hall Station is 5 minutes.
Located in Myeongdong, this hotel is within a 10-minute walk of Myeongdong Nanta Theatre, Namsan Park, and Namdaemun Market. Sungnyemun Gate and Seoul City Hall are also within 15 minutes. Myeong-dong Station is only a 2-minute walk and Chungmuro Station is 10 minutes.
Located in Jung-gu, this hotel is within a 10-minute walk of Korea House and Cheonggyecheon. Namsan Park and Myeongdong Street are also within 15 minutes. Euljilo 3-ga Station is 5 minutes by foot and Chungmuro Station is 6 minutes.
This luxury hotel is located in the heart of Seoul, walking distance from Namdaemun Market, Sungnyemun Gate, and Postal Museum of Korea. Also nearby are Seven Luck Casino Millennium Seoul Hilton Branch and Bank of Korea Museum.
Located in Myeongdong, this luxury hotel is 0.3 mi (0.4 km) from Namsan Park and within 3 mi (5 km) of Gyeongbok Palace and War Memorial of Korea. Korea University is 3 mi (4.9 km) away.
Located in Myeongdong, this hotel is within a 10-minute walk of Myeongdong Street and Namsan Park. Seoul City Hall and Gyeongbok Palace are also within 2 mi (3 km).
Located in Jongno, this hotel is within a 15-minute walk of Hyundai City Outlet and Gwangjang Traditional Market. Naksan Park and Marronnier Park are also within 2 mi (3 km). Dongdaemun History and Culture Park Station is 6 minutes by foot and Jongno 5-ga Station is 11 minutes.