I have stayed at the Rockhouse a number of times and I always have a great experience. My visit in November 2010 was no different--nothing short of PERFECT! I think what sets the Rockhouse apart from other hotels is the quality of their staff. Many hotels in the Negril area are beautiful (etc), but the Rockhouse has the location, amenities and PEOPLE that are the difference that makes the difference, and why I will always return there when I am seeking a vacation with perfect peace. Yoga in the morning by the pool; delicious breakfast after, followed by a swim or a retreat to the spa to be healed and spoiled by Joy and team. Bliss! I rarely left the property because there is no reason to--every need or whim could be met, by simply asking the nearest friendly face for whatever I wanted. Every face was friendly and professional, from reception, to security; Kenny Tours taxi drivers, the wait staff and chefs, and I can't say enough good things about the spa staff. I think if you are planning a trip to Jamaica, you should 1) go to Negril and 2) (only) stay at the Rockhouse. I am already planning my next trip. . in fact, I started planning it the day I checked out because I really didn't want to leave.